I was asked the event media pub, BizBash, to present at their conference on the reinvention of the CLIO Awards.

1. REINVENTING THE
CLIO AWARDS
KARL VONTZ, DIRECTOR, CLIO AWARDS
#bizbash @kvontz

2. The CLIO Awards is one of the
world’s most recognized awards
competition for advertising, design
and communications.
#bizbash @kvontz

3. 54 YEARS OLD
OVER 12,000 ENTRIES PER YEAR
FROM 86 COUNTRIES
AND 1,500 AGENCIES
MORE THAN 150 JUDGES
18 MEDIUMS
60 CATEGORIES
LESS THAN 1% WIN GOLD
#bizbash @kvontz

4. https://vimeo.com/45924035
#bizbash @kvontz

5. WHY REINVENT THE CLIO
AWARDS?
#bizbash @kvontz

6. 2008 SNAPSHOT:
CLIO WAS IN SOUTH BEACH, MIAMI
3 DAYS OF CONFERENCES
4 NIGHTS OF AWARDS
5 NIGHTS OF PARTIES
8 VENUES ACROSS SOUTH BEACH
400 AWARDS HANDED OUT ON STAGE
#bizbash @kvontz

7. AND…
EXPENSES WERE OUT OF CONTROL
COMPS WERE EXCESSIVE
AUDIENCE WAS NOT GROWING
SPONORSHIPS WERE NOT GROWING
PROFIT MARGIN WAS SHRINKING
PRESS WAS WANING
PRESTIGE WAS WANING
#bizbash @kvontz

8. WHAT WAS THE
CHALLENGE?
#bizbash @kvontz

9. Grow profit margin
Make CLIO prestigious again
HOW?
#bizbash @kvontz

10. LEARNING FROM OTHERS:
What was the challenge?
Who was the audience?
What did the audience want?
What was the solution?
What was the result?
#bizbash @kvontz

11. CASE STUDY: HOTWHEELS
Defining the challenge
https://vimeo.com/40617581
#bizbash @kvontz

12. WHO IS THE AUDIENCE?
#bizbash @kvontz

13. Agency Creatives
Designers
Producers
Brand Marketers
Media Buyers
#bizbash @kvontz

14. THEY’RE BUSY,
SMART...
#bizbash @kvontz

15. THEY ARE CLIO
JUDGES…
#bizbash @kvontz

16. From the largest
agencies…
BBDO HILL & KNOWLTON
BBH JWT
DDB KETCHUM
DENTSU LEO BURNETT
DRAFTFCB McCANN ERICKSON
EDELMAN OGILVY & MATHER
EURO RSCG PUBLICIS
GOLINHARRIS TBWACHIATDAY
GREY WORLDWIDE Y&R
#bizbash @kvontz

17. From the hottest
agencies
@RADICAL.MEDIA JUNG VON MATT
180 AMERSTERDAM KBS+P
ADAM & EVE MCGARRYBOWEN
AKQA MOTHER
ANOMALY PEREIRA & O’DELL
BATES R/GA
CP+B THE BULL WHITE HOUSE
DROGA 5 SID LEE
EVOLUTION BUREAU VICTORS & SPOILS
#bizbash @kvontz

18. CASE STUDY: FOUR’N TWENTY
Knowing your audience
https://vimeo.com/36349410
#bizbash @kvontz

19. WHAT DOES THE AUDIENCE
WANT?
#bizbash @kvontz

20. Survey…
Over 80,000 industry professionals
In 86 countries
35 questions on entries, judging and
awards
Over 2,000 responses
#bizbash @kvontz

21. And…
150 AGENCY VISITS
IN 5 COUNTRIES
OVER 1,000 PHONE CALLS
AND 5,000 EMAILS
AT LEAST 10,000 IDEAS
#bizbash @kvontz

22. RESULTS…
CLIO IS NOT ACCESSIBLE IN MIAMI
ENTRY SYSTEM IS TOO COMPLEX
TECHNOLOGY IS OLD
COMMUNITY FEELS DISCONNECTED
AUDIENCE IS UNAWARE OF CHANGES
CONFERENCE IS NOT IMPORTANT
WINNERS NOT FEELING HONORED
AWARD SHOW FEELS LACKLUSTER
#bizbash @kvontz

23. CASE STUDY: PUBLIC LIBRARY
Knowing what they want
https://vimeo.com/51445404
#bizbash @kvontz

24. WHAT WAS THE SOLUTION?
#bizbash @kvontz

25. SOLUTIONS…
MOVE CLIO WHERE THE AUDIENCE IS
SIMPLY ENTRY SYSTEM
UPGRADE TECHNOLOGY
CREATE ONLINE COMMUNITIES
EXPAND DIGITAL REACH
CANCEL CONFERENCE SERIES
SHOWCASE WINNERS ONLINE
MAKE CLIO THE OSCARS OF
ADVERTISING
#bizbash @kvontz

26. CASE STUDY: DECODED
Forming solutions
https://vimeo.com/35698139
#bizbash @kvontz

27. WHAT WAS THE RESULT?
#bizbash @kvontz

28. 2012 SNAPSHOT:
CLIO BACK HOME IN NEW YORK
0 DAYS OF CONFERENCES
1 NIGHT OF AWARDS
1 NIGHT OF PARTIES
1 VENUE IN MANHATTAN
15 AWARDS HANDED OUT ON STAGE
#bizbash @kvontz

29. AND…
EXPENSES CUT IN HALF
COMPS WERE DECREASED
AUDIENCE GREW BY 50%
SPONORSHIPS STARTED GROWING
PROFIT MARGIN AT ALL-TIME HIGH
PRESS GREW 10 FOLD
PRESTIGE IS NOW HIGHER THAN ANY
OTHER SHOW
#bizbash @kvontz

30. https://vimeo.com/45922641
#bizbash @kvontz

31. CASE STUDY: PINK PONIES
Just for fun
https://vimeo.com/35698258
#bizbash @kvontz