SlideShare une entreprise Scribd logo
1  sur  29
PANPHA ANNUAL CONVENTION SESSIONS 41-A  JUNE 23, 12:30 - 2:00  BY DESIGN SOLUTIONS WWW.BYDESIGNSOLUTIONS.NET Creating Sales-Driven Marketing Events
Goals ,[object Object],[object Object],[object Object],[object Object]
 
JANUARY 2010   TO   DECEMBER 2010 Develop an Annual Strategy SUN MON TUE WED THU FRI SAT 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 SUN MON TUE WED THU FRI SAT 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Annual Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lead Generation vs. Sales-Conversion ,[object Object],[object Object],[object Object],[object Object]
Lead Generation Events ,[object Object],[object Object],[object Object],[object Object]
Example Lead Generation Event Taste of Life/Demo Days
Sales Conversion Events ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example Sales Conversion Event Progressive Dinner
Hybrid Lead Generation/Sales Event ,[object Object],[object Object],[object Object],[object Object]
Example Hybrid Event Senior University
Compelling Ways to Promote Events
Components of Successful Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to Promote the Event ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E Newsletter and Landing Page
Messaging and Response Vehicles ,[object Object],[object Object],[object Object],[object Object],[object Object]
Messaging and Response Vehicles ,[object Object],[object Object],[object Object],[object Object],[object Object]
Event  Execution
Three Keys to Successful Execution ,[object Object],[object Object],[object Object]
Handling RSVPs ,[object Object],[object Object],[object Object],[object Object]
Identifying and Qualifying ,[object Object],[object Object],[object Object],[object Object]
Maximizing Face Time ,[object Object],[object Object],[object Object],[object Object],[object Object]
Other Event Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
Post Event Analysis – Measuring Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top 6 Most Successful Events ,[object Object],[object Object],[object Object],[object Object],[object Object]
Top 6 Most Successful Events ,[object Object],[object Object],[object Object],[object Object]
Top 6 Most Successful Events ,[object Object],[object Object],[object Object],[object Object],[object Object]
KRISTIN KUTAC WARD LAUREN MESSMER BY DESIGN SOLUTIONS WWW.BYDESIGNSOLUTIONS.NET PANPHA 2010 ANNUAL CONVENTION WEDNESDAY, JUNE 23 Thank You!

Contenu connexe

Tendances

24687200 event-marketing-project
24687200 event-marketing-project24687200 event-marketing-project
24687200 event-marketing-project
yashwant434
 

Tendances (14)

24687200 event-marketing-project
24687200 event-marketing-project24687200 event-marketing-project
24687200 event-marketing-project
 
Event roadshow planning
Event roadshow planningEvent roadshow planning
Event roadshow planning
 
Foursquare 4 Breakfast by David Weiner
Foursquare 4 Breakfast by David WeinerFoursquare 4 Breakfast by David Weiner
Foursquare 4 Breakfast by David Weiner
 
LeadFormix Lead Generation Made Easy
LeadFormix Lead Generation Made EasyLeadFormix Lead Generation Made Easy
LeadFormix Lead Generation Made Easy
 
PR Campaigns that Pack a Punch - Teri Saylor, Open Water Communications
PR Campaigns that Pack a Punch - Teri Saylor, Open Water CommunicationsPR Campaigns that Pack a Punch - Teri Saylor, Open Water Communications
PR Campaigns that Pack a Punch - Teri Saylor, Open Water Communications
 
Tour2100 w10
Tour2100 w10Tour2100 w10
Tour2100 w10
 
Sales and marketing in hotel industry
Sales and marketing in hotel industrySales and marketing in hotel industry
Sales and marketing in hotel industry
 
Bringing Customers to You with Inbound Marketing
Bringing Customers to You with Inbound MarketingBringing Customers to You with Inbound Marketing
Bringing Customers to You with Inbound Marketing
 
Make More Money - Now!
Make More Money - Now!Make More Money - Now!
Make More Money - Now!
 
Marketing Your Small Business
Marketing Your Small BusinessMarketing Your Small Business
Marketing Your Small Business
 
Advanced sales 2020, Mihail Kitanovski
Advanced sales 2020, Mihail KitanovskiAdvanced sales 2020, Mihail Kitanovski
Advanced sales 2020, Mihail Kitanovski
 
Stephen Jackson
Stephen JacksonStephen Jackson
Stephen Jackson
 
Event Marketing 101
Event Marketing 101Event Marketing 101
Event Marketing 101
 
4 Ways Measurement is Making Sales & Marketing Smarter About Their Buyers
4 Ways Measurement is Making Sales & Marketing Smarter About Their Buyers4 Ways Measurement is Making Sales & Marketing Smarter About Their Buyers
4 Ways Measurement is Making Sales & Marketing Smarter About Their Buyers
 

Similaire à Creating Sales Driven Events

Event Marketing Best Practices
Event Marketing Best PracticesEvent Marketing Best Practices
Event Marketing Best Practices
Elliott Lowe
 
Constant Contact Toolkit - Events and Promotion
Constant Contact Toolkit - Events and PromotionConstant Contact Toolkit - Events and Promotion
Constant Contact Toolkit - Events and Promotion
Frithjof Petscheleit
 
Social marketing
Social marketing Social marketing
Social marketing
Eglė M
 
Seven Basic Steps for a Highly Successful Campaign - 2016
Seven Basic Steps for a Highly Successful Campaign - 2016Seven Basic Steps for a Highly Successful Campaign - 2016
Seven Basic Steps for a Highly Successful Campaign - 2016
Steve Wasser
 
Vladimir Bozovic i Bojan Radojevic - Event
Vladimir Bozovic i Bojan Radojevic - EventVladimir Bozovic i Bojan Radojevic - Event
Vladimir Bozovic i Bojan Radojevic - Event
kragujevac
 

Similaire à Creating Sales Driven Events (20)

Main Street 101 2010
Main Street 101 2010Main Street 101 2010
Main Street 101 2010
 
Marketing for Where You Want to Be – Proven Ways to Grow in 2011 and Beyond
Marketing for Where You Want to Be – Proven Ways to Grow in 2011 and BeyondMarketing for Where You Want to Be – Proven Ways to Grow in 2011 and Beyond
Marketing for Where You Want to Be – Proven Ways to Grow in 2011 and Beyond
 
Event Marketing Best Practices
Event Marketing Best PracticesEvent Marketing Best Practices
Event Marketing Best Practices
 
Constant Contact Toolkit - Events and Promotion
Constant Contact Toolkit - Events and PromotionConstant Contact Toolkit - Events and Promotion
Constant Contact Toolkit - Events and Promotion
 
Jessica EustaceCook 'Filling the empty cup, fundraising in recessional times'
Jessica EustaceCook 'Filling the empty cup, fundraising in recessional times' Jessica EustaceCook 'Filling the empty cup, fundraising in recessional times'
Jessica EustaceCook 'Filling the empty cup, fundraising in recessional times'
 
Evan Madden-Peister. Introduction to Startup Sales
Evan Madden-Peister. Introduction to Startup SalesEvan Madden-Peister. Introduction to Startup Sales
Evan Madden-Peister. Introduction to Startup Sales
 
Marketing a Small Biz (WKU SBDC)
Marketing a Small Biz (WKU SBDC)Marketing a Small Biz (WKU SBDC)
Marketing a Small Biz (WKU SBDC)
 
how_to_exhibit
how_to_exhibithow_to_exhibit
how_to_exhibit
 
Marketing on a Shoestring Budget
Marketing on a Shoestring BudgetMarketing on a Shoestring Budget
Marketing on a Shoestring Budget
 
Social marketing
Social marketing Social marketing
Social marketing
 
Smarter Event Marketing for Irish Event Organisers
Smarter Event Marketing for Irish Event OrganisersSmarter Event Marketing for Irish Event Organisers
Smarter Event Marketing for Irish Event Organisers
 
Seven Basic Steps for a Highly Successful Campaign - 2016
Seven Basic Steps for a Highly Successful Campaign - 2016Seven Basic Steps for a Highly Successful Campaign - 2016
Seven Basic Steps for a Highly Successful Campaign - 2016
 
Event marketing for startups and new businesses
Event marketing for startups and new businessesEvent marketing for startups and new businesses
Event marketing for startups and new businesses
 
Vladimir Bozovic i Bojan Radojevic - Event
Vladimir Bozovic i Bojan Radojevic - EventVladimir Bozovic i Bojan Radojevic - Event
Vladimir Bozovic i Bojan Radojevic - Event
 
Recession Marketing
Recession MarketingRecession Marketing
Recession Marketing
 
Selling Business To Business - Enterpreneurship Program
Selling Business To Business - Enterpreneurship Program Selling Business To Business - Enterpreneurship Program
Selling Business To Business - Enterpreneurship Program
 
London, Ink Nurture Marketing Preso for YES!Circle Event on 17 May10
London, Ink Nurture Marketing Preso for YES!Circle Event on 17 May10London, Ink Nurture Marketing Preso for YES!Circle Event on 17 May10
London, Ink Nurture Marketing Preso for YES!Circle Event on 17 May10
 
Day in the Life of Marketing
Day in the Life of MarketingDay in the Life of Marketing
Day in the Life of Marketing
 
Sandra and R
Sandra and RSandra and R
Sandra and R
 
ECDU12 - Leonora Valvo – The Original Social: Facilitating the Right Connecti...
ECDU12 - Leonora Valvo – The Original Social: Facilitating the Right Connecti...ECDU12 - Leonora Valvo – The Original Social: Facilitating the Right Connecti...
ECDU12 - Leonora Valvo – The Original Social: Facilitating the Right Connecti...
 

Creating Sales Driven Events