Twitter in a corporate context Twitter Bruce Daisley_2012-11-29
•
0 j'aime•330 vues
The document summarizes how Twitter can help brands and organizations: 1) Twitter allows information to spread further and faster, connecting people with their interests. 2) Paid promotion on Twitter can significantly boost audience reach and engagement with brands. 3) Rich media like photos and videos on Twitter help brands tell stories and drive consumer actions both online and offline.
Recommandé
Recommandé
Contenu connexe
Similaire à Twitter in a corporate context Twitter Bruce Daisley_2012-11-29
Similaire à Twitter in a corporate context Twitter Bruce Daisley_2012-11-29 (20)
Plus de Comprend
Plus de Comprend (20)
Dernier
Dernier (20)
Twitter in a corporate context Twitter Bruce Daisley_2012-11-29
- 1. KWD Webranking Forum 2012 London, November 29th
- 3. MOVE PEOPLE MAKE IDEAS FLOW FURTHER & FASTER WITH TWITTER 2012
- 4. Jimmy Carr @jimmycarr Andy Murray has just made me cry. The man is a God. I’m so happy. 2:08 AM - 11 Sep 12
- 5. Frankie Boyle @frankieboyle Brilliant Andy Murray. When we think of this date we will always remember your historic victory. 8:55 AM - 11 Sep 2:08 AM - 11 Sep 12
- 7. Tweets 4 Aug 12 Samuel L. Jackson @SamuelLJackson Like I said before, those BRITS are some PEDALIN’, RECORD BREAKIN’, MUTHACYCLINPHUCCAS!! Congrats UK! Chris Hoy @chrishoy 4 Aug 12 @SamuelLJackson Probably my favourite tweet of all time. Thanks! Expan Retwe Favorit Reply d et e
- 8. Tweets 4 Aug 12 Samuel L. Jackson @SamuelLJackson Like I said before, those BRITS are some PEDALIN’, RECORD BREAKIN’, MUTHACYCLINPHUCCAS!! Congrats UK! Chris Hoy @chrishoy 4 Aug 12 @SamuelLJackson Probably my favourite tweet of all time. Thanks! Expand Reply Retweet Favorite
- 9. The people you’re most interested in music 49% tv channels/shows 37% film & entertainment 37% retailers 36% Source: Compete UK, 2012
- 10. Twitter is the shortest distance between you and what interests you most
- 11. Twitter is the shortest distance between @ you # and what interests you most
- 12. Closer to TV PLANE CRASH
- 13. Twitter users engage 1-3% Promoted Tweets 11-15% with a Promoted Trend 0.07% Standard Display Source: Twitter UK Internal 2012; Doubleclick Year in Review 2011
- 14. Twitter users convert online Mobile app downloads 3x download rate 4x earned downloads 92% of users played 3+ times
- 15. Twitter users convert offline #FrappuccinoHappyHour 49% av. engagement rate +68% in-store/check-in
- 16. Twitter users share 57 % 51 48 % 45 45 45 % 42 43 % % % 39 % % % WHAT DO USERS RETWEET? Source: Compete UK, 2012
- 17. Paid media amplifies all actions NECTAR LG
- 18. 4x higher unique reach 2.5M LG 2.0M 1.5M 1.0M 0.5M Nectar days
- 19. Promoted products drive more = mentions engagements spend Source: Twitter UK Internal, 2012
- 20. Twitter moves brand messages further and faster
- 21. In 140 characters VisitEngland @VisitEngland 24 Jun England lose on penalties. For more on our culture and traditions go to visitengland.com ;) Expand Reply Retweet Favorite 10k Retweets
- 22. Through richer media PUMA @PUMA Join #teamPUMA by sending us your pose like @YUVSTRONG12 pic.twitter.com/sqhz3ePQ Reply Retweet Favorite PUMA
- 23. Through richer media PUMA @PUMA Reply Retweet Favorite PUMA
- 24. Via distributed content Pepsi @Pepsi Let's get this #NickiMinajConcert livestream started!!#NickiMinajNOW Promoted by Pepsi PEPSI
- 25. Integration with other media
- 26. Walking the floor with customers
- 29. @ronandunneo2
- 30. MOVE PEOPLE