1. The Future of Retail Fashion
Kyle Werstein, MCAD

2. The Industry

3. The Industry - What is the state of the retail industry?
Increasingly in the cloud

4. The Industry - What is the state of the retail industry?
E-retail spending to increase
62% by 2016
http://www.internetretailer.com/2012/02/27/e-retail-spending-increase-45-2016

5. The Industry - What is the state of the retail industry?
Bounced back 9% in sales
since this time last year
http://www.census.gov/retail/marts/www/marts_current.pdf

6. The Industry - What is the state of the retail industry?
Online now accounts for almost
6 percent of total retail sales.
http://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf

7. The Industry - What is the state of the retail industry?
Mobile shopping rose, but
social media sales fell in Q1 2012
http://www-03.ibm.com/press/us/en/pressrelease/38349.wss

8. The Industry - What is the state of the retail industry?
Small is the new big.
http://www.guardian.co.uk/sustainable-business/blog/fashion-industry-trends-innovation-small-business

9. The Industry - Leading Industry Trends for Online Shopping
Leading Trends:

10. The Industry - Leading Industry Trends for Online Shopping
Personalized shopping
experiences.
http://www.digitalstrategyconsulting.com/intelligence/2012/01/top_6_online_retail_trends_for.php

11. The Industry - Leading Industry Trends for Online Shopping
Flexible Shipping Models
(site to store, store to home)
http://www.digitalstrategyconsulting.com/intelligence/2012/01/top_6_online_retail_trends_for.php

12. The Industry - Leading Industry Trends for Online Shopping
Brick and Mortar in the cloud.
http://www.digitalstrategyconsulting.com/intelligence/2012/01/top_6_online_retail_trends_for.php

13. The Industry - Leading Industry Trends for Online Shopping
Flash deals.
http://www.digitalstrategyconsulting.com/intelligence/2012/01/top_6_online_retail_trends_for.php

14. The Industry - The Next Big Thing for Online Retail
The next big thing:

15. The Industry - The Next Big Thing for Online Retail
Increased social media
integration
http://www.forbes.com/sites/lauraheller/2011/04/20/the-future-of-online-shopping-10-trends-to-watch/

16. The Industry - The Next Big Thing for Online Retail
Social shopping
http://www.forbes.com/sites/lauraheller/2011/04/20/the-future-of-online-shopping-10-trends-to-watch/

17. The Industry - The Next Big Thing for Online Retail
User Generated Content
http://infospace.ischool.syr.edu/2012/04/17/social-media-the-fashion-industrys-hottest-trend/

18. The Industry - The Next Big Thing for Online Retail
International commerce
http://infospace.ischool.syr.edu/2012/04/17/social-media-the-fashion-industrys-hottest-trend/

19. The Industry - The Next Big Thing for Online Retail
Retail-based social networks
http://www.forbes.com/sites/lauraheller/2011/04/20/the-future-of-online-shopping-10-trends-to-watch/

20. The Industry - The Next Big Thing for Online Retail
Deal Aggregators
http://www.forbes.com/sites/lauraheller/2011/04/20/the-future-of-online-shopping-10-trends-to-watch/

21. The Industry - Technology Trends and Innovations
New technology:

22. The Industry - Technology Trends and Innovations
Motion Tracking/Capture
http://thenextweb.com/insider/2012/06/30/6-hot-digital-trends-transforming-the-fashion-industry/

23. The Industry - Technology Trends and Innovations
Shopping on iPad/touchscreens
http://thenextweb.com/insider/2012/06/30/6-hot-digital-trends-transforming-the-fashion-industry/

24. The Industry - Technology Trends and Innovations
Seamless social media
integration
http://thenextweb.com/insider/2012/06/30/6-hot-digital-trends-transforming-the-fashion-industry/

25. The Industry - Group Shopping as a Platform
Group Shopping

26. The Industry - Group Shopping as a Platform
“provides a very compelling
advertising product for them to
[gain access to] largely untapped
local markets,” - Lee Helman
http://www.cnbc.com/id/40495538/The_Other_Contenders_in_the_Group_Buying_Clone_Wars

27. The Industry - Group Shopping as a Platform
With Groupon, Gap took in $1mil
in one day.
http://www.cnbc.com/id/40495538/The_Other_Contenders_in_the_Group_Buying_Clone_Wars

28. The Industry - Sites using Social Media in Exciting Ways
Sites using social media in
exciting ways:

30. The Industry - Sites using Social Media in Exciting Ways
On Modcloth, users share, vote
on and submit custom clothes
http://www.modcloth.com/storefront/products/be_the_buyer

32. The Industry - Sites using Social Media in Exciting Ways
Threadless is famous for its
crowdsourced approach to t’s
http://www.threadless.com

34. The Industry - Sites using Social Media in Exciting Ways
FAB integrates with Twitter and
Facebook and grows virally
http://www.fab.com

36. The Industry - Sites using Social Media in Exciting Ways
Polyvore lets users share fashion
mood boards
http://www.polyvore.com

38. The Industry - Sites using Social Media in Exciting Ways
Snapette’s Instagram integration
lets users share accessory finds
http://www.snapette.com

40. The Industry - Sites using Social Media in Exciting Ways
Wanelo integrates with Chrome
and Firefox as browser extensions
http://www.snapette.com

42. The Industry - Sites using Social Media in Exciting Ways
Stylmee lets users share and sell
in virtual shop spaces for rewards
http://www.stylmee.com

44. The Industry - Sites using Social Media in Exciting Ways
Shopholler lets users create
opinion polls to share with friends
http://www.shopholler.com

45. Fashion Retail

46. Fashion Retail - Leading Online Brands
Leading Online Brands

47. Fashion Retail - Leading Online Brands
JC Penney:
-Free site to store shipping
-Easy to navigate site
-Name brands at low prices
http://www.jcpenney.com

48. Fashion Retail - Leading Online Brands
Gap:
-Exclusive online colors
-Great user experience
-Partnerships with outside brands (GQ)
http://www.gap.com

49. Fashion Retail - Leading Online Brands
Nordstrom:
-Free shipping both ways
-Attractive site design
-Social media integration with apps
http://www.shop.nordstrom.com

50. Fashion Retail - Leading Online Brands
Urban Outfitters:
-Aggressive online sales strategy
-Almost all direct-to-consumer sales come from online
-Free shipping to home if ordered in store
http://www.shop.nordstrom.com

51. Audience

52. Audience - What is a Fashionista?
What is a Fashionista?

53. Audience - What is a Fashionista?
Couture warriors, bloggers, haul
video creators, fashion conscious
men and women

54. Audience - Leading Fashion Blogs/Bloggers
Leading Fashion Blogs/Bloggers

55. Audience - Leading Fashion Blogs/Bloggers
- Honestly WTF http://honestlywtf.com/
- Atlantic Pacific http://www.atlantic-pacific.blogspot.com/
- Style Bubble http://www.stylebubble.co.uk/
- Wendy’s Lookbook http://www.wendyslookbook.com/
- The Style Rookie http://www.thestylerookie.com/

56. Audience - What is the Role of Social Media in our Lives?
The Role of Social Media

57. Audience - What is the Role of Social Media in our Lives?
Over 1 Billion users of social
media worldwide, mostly on mobile
http://techcrunch.com/2012/05/14/itu-there-are-now-over-1-billion-users-of-social-media-worldwide-most-on-mobile/

58. Audience - What is the Role of Social Media in our Lives?
It’s changing our day-to-day lives
http://mashable.com/2009/10/16/social-media-changing-lives/

59. Audience - What is the Role of Social Media in our Lives?
It helps 87% of Millennials to
decide to make a purchase
http://www.bazaarvoice.com/files/whitepapers/BV_whitepaper_millenials.pdf