1. Social Media MetricsMeasurement: What, Why and How?! Part of the BĒM Education Center Social Media Marketing Series Kim E. Williams @WilliamsKim
2. Pillars of Success Social Marketing Paid Advertising Email Campaigns Mobile Strategy Search Optimization Google Analytics Great Website Solid Hosting
3. Social Metrics – What? Tim Ferriss, author of the 4-Hour Workweek, argues, “Whenever technology becomes fashion, ROI tends to get lost in the excitement of the latest .com catwalk.”
4. Social Metrics – What? Reach Engagement Social Media is the child of Traditional Marketing. We do well to remember the heritage as well as the differences. Sentiment Affect
5. Social Metrics – What? Reach Subscribers, Fans, Connections and Followers…