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SUSTAINABLE COMMUNITIES LEARNING NETWORK 
JOBS & COMMUNITY RESILIENCE CONVENING: 
MOVING FROM PLANNING TO ACTION" 
Expanding 
Business 
Engagement 
Ini2a2ve 
Welcome 
to 
Oakland! 
The 
California 
Endowment 
Conference 
Center 
October 
23-­‐24, 
2014 
1 
May 
3, 
2013 
US 
DOL 
Employment 
& 
Training 
Administra2on
2 
SUPPORT 
TEAM 
Vinz 
Koller 
Social 
Policy 
Research 
Associates 
Sujata 
Srivastava 
Strategic 
Economics 
Kris9n 
Wolff 
Social 
Policy 
Research 
Associates
3 
WHERE 
ARE 
WE?
4 
AGENDA 
• Thursday 
Thinking 
Friday 
Foray-­‐ing
5 
SPECIAL 
GUESTS 
Josh 
Geyer 
US 
HUD 
Kalima 
Rose 
PolicyLink
6 
WHY 
THIS 
PANEL 
Kris9n 
Wolff 
Social 
Policy 
Research 
Associates
7 
ONE 
YEAR 
AGO 
Kris9n 
Wolff 
Social 
Policy 
Research 
Associates
“We 
don’t 
expect 
every 
student 
to 
become 
an 
Etsy 
seller, 
but 
rather 
to 
apply 
the 
skills 
they 
learn 
to 
any 
entrepreneurial 
path 
they 
want 
to 
follow. 
We 
do 
believe, 
however, 
along 
with 
the 
City 
of 
Rockford, 
that 
this 
will 
lead 
to 
real 
economic 
impact.” 
8 
“This 
pilot 
program 
has 
the 
poten2al 
to 
be 
not 
just 
what 
Mayor 
Morrissey 
calls 
a 
“pathway 
to 
prosperity” 
for 
Rockford, 
but 
a 
blueprint 
for 
similar 
programs 
across 
the 
country 
and 
around 
the 
world.”
9 
Boston meets Honolulu (& Seattle & Raleigh…)
1100 
BENEFIT 
CORPORATIONS
1111 
WHAT 
ABOUT 
HEALTH 
AND 
WEALTH?
1122 
NEW 
DEVELOPMENTS
1133 
NEW 
DEVELOPMENTS
1144 
NEW 
DEVELOPMENTS
FROM 
THE 
MARGINS 
TO 
THE 
CENTER 
1155 
“Government alone 
cannot solve society’s 
biggest problems.” 
We need a new ecosystem – a 
collaboration between public and private 
sectors, citizens, and philanthropists – that 
creates a market for public value. There’s 
no blueprint, but innovators, 
changemakers, hackers, and neighbors 
are building it everyday.
1166 
IN 
CASE 
YOU 
WERE 
WONDERING…
1188 
PANELISTS 
Dr. 
Sandra 
WiD 
TCE/Healthy 
Communi2es 
North 
Virginia 
Hamilton 
US 
Department 
of 
Labor 
Martha 
Hernandez 
FundGoodJobs/ICA 
Advisors 
Jack 
Madans 
Code 
for 
America
1199 
ABOUT 
THE 
PANEL 
Dr. 
Sandra 
WiD 
TCE/Healthy 
Communi2es 
North
Building Healthy Communities
Does Your Zip Code Matter 
More Than Your Genetic 
Code ?
Why does economic 
opportunity 
matter for health?
Wealth = Health 
Individual income and assets matter for 
1. Access 
to 
resources 
to 
support 
health 
2. Increase 
our 
odds 
of 
living 
in 
a 
healthy 
neighborhoods 
3. Mediate 
daily 
and 
chronic 
stress 
4. Increase 
social 
inclusion 
and 
poli9cal 
power 
health
Cost of Poverty in San Francisco 
Bay Area 
Ø Every additional $12,500 in 
household income buys one year 
of life expectancy 
Ø (Benefit appears to plateau at household 
incomes above $150,000) 
Ø Similar gradients in Baltimore, NYC, 
Philadelphia, Hennepin County (Minneapolis- 
St. Paul), Colorado, California, AND 
Cuyahoga County ($6304/year of life)
Neighborhood wealth matters for 
Communities of 
Opportunity 
health. 
Good Health 
Status 
• Parks 
• Safe/Walkable 
Streets 
• Grocery 
Stores 
and 
Healthy 
Foods 
• Good 
Schools 
• Clean 
Air 
• Quality 
Housing 
• Public 
Transporta9on 
• Good 
Jobs 
• Strong 
Local 
Businesses 
• Financial 
Ins9tu9ons 
Disinvested Communities 
• Limited/Unsafe 
Parks 
• Crime 
• Fast 
Food 
Restaurants 
• Liquor 
Stores 
• Poor 
Performing 
Schools 
• Pollu9on 
and 
Toxic 
Exposures 
• Limited 
Public 
Transporta9on 
• Absence 
of 
High 
Quality 
Financial 
Ins9tu9ons 
• Predatory 
Lenders 
Poor Health 
Status
1,400 
1,300 
Strong Social Gradient in health by 
Rate 
1,200 
Mortality 1,100 
1,000 
Adjusted 900 
800 
Age-700 
600 
500 
Neighborhood Poverty Group <10% 10%-19.9%2 0%-29.9% 30+% 
Philadelphia 
Cuyahoga County 
Hennepin County 
Alameda County 
Bay Area 
Colorado 
California 
Los Angeles County 
neighborhood poverty
Building 
Healthy 
Communities 
Creating places where 
children are healthy, safe 
and ready to learn. 
14 communities taking 
action to make where they 
live healthier 
Policy and systems change
BHC Planning Process
“TransformaAve 
Twelve” 
Policy 
Domains 
Health 
Happens 
in 
Schools 
School 
Climate 
School 
Wellness 
Comprehensive 
Supports 
Health 
Happens 
in 
Neighborhoods 
Food 
Environment 
and 
Food 
Systems 
Land 
Use 
Planning 
and 
An9-­‐Displacement 
Community 
and 
Economic 
Development 
Environmental 
Health 
and 
Jus9ce 
Systems 
That 
Restore 
and 
Heal 
Healthy 
Youth 
Opportuni9es 
Health 
Happens 
with 
Preven2on 
Public 
Health 
Health 
Homes 
Health 
Care 
Services
Healthy 
Communities 
Resident 
Power 
Leveraging 
Partnerships 
Changing 
The 
Narrative 
Youth 
Leadership 
Collaborative 
Efficacy 
POWER 
POLICY 
NARRATIVE
Advancing Economic 
Opportunity in BHC 
Ø Long-range planning for economic equity 
l East Salinas 
Ø Shaping individual development projects 
l Richmond 
Ø Building the workforce pipeline – focus 
populations 
l Alameda County/Oakland
City of Salinas: Economic Element/General 
Plan 
City Leadership Impact 
Ø First-ever to incorporate health 
and racial equity policy 
priorities 
Ø Priorities guided by authentic 
community engagement 
process 
Ø Economic element will drive the 
priorities for the next General 
Plan Update that will include 
health and racial equity policy 
priorities 
Ø Buy in from unlikely partners 
(Ag., Growers) 
The Opportunity 
Ø K-16 Career Pathways for 
Youth 
Ø Youth internship/Employment 
Ø Transit oriented development 
Ø Youth small business 
enterprise 
Ø Culturally rooted community 
kitchen 
Ø Business Permit Streamlining 
Ø Living wage 
Ø Criminal Justice Reform/ 
Supportive Mental Health & 
Healing Re-Entry
Shaping Individual 
Development Projects
UC Berkeley Richmond Bay 
Campus 
Anticipated Impacts 
Ø 133 acres, three quarters the 
size of the current UC Berkeley 
main campus 
Ø Eventually include 5.4 million 
square feet of building space 
Ø 10,000 staff, faculty, and 
visitors on an average day 
Ø Estimated construction costs 
over $1 billion 
The Opportunity 
Ø UC and LBNL have agreed to 
Community Benefit Agreement 
to address: 
Ø Local Hire 
Ø Small Business Development/ 
Procurement 
Ø Education and Career Pathways
The 
Challenge 
To deepen strategic 
investments that create 
more opportunity for 
Richmond and other 
East Bay residents… 
without exacerbating 
gentrification and 
displacement
Building the Workforce 
Pipeline – Focus Populations
21st Health Careers Pathways 
Expand capacity of California health systems to provide high-quality & 
cost-effective care by preparing healthcare workforce representative of 
and with roots in diverse communities – and focused on prevention: 
Challenge: To develop a seamless 
health career pathway system that can be 
leveraged to help youth (especially young 
men of color) stay on track toward 
educational advancement and/or living 
wage careers
Alameda County 
Boys and Men of 
Color Alliance 
• Comprehensive Employment & Workforce Initiative for 
BMoC, especially those with barriers to employment 
21st Healthy 
Careers 
Pathways 
• Expand capacity of California health and prevention 
systems by preparing healthcare workforce 
representatives of and with roots in diverse communities 
Alameda County 
Pipeline 
Partnership 
• Strengthen regional health career pathway system for 
underserved youth and increase diversity of the 
healthcare workforce
Healthy 
Food 
Educatio 
n 
Parks 
and 
Activitie 
s 
Resident 
s 
Housing 
Contact: 
Sandra Witt, DrPH. 
Director - Healthy 
Communities 
North 
switt@calendow.org 
Economi 
c Justice 
Childcare 
Preschool 
Transpor-tation 
Policy 
Makers 
Jobs 
Medical 
Care 
Clean 
Air 
Safe 
Neighbor-hoods
4422 
ABOUT 
THE 
PANEL 
VIRGINIA 
HAMILTON 
US 
Department 
of 
Labor
4433 
ABOUT 
THE 
PANEL 
Martha 
Hernandez 
FundGoodJobs/ICA 
Advisors
Innovating on Good Jobs 
Martha Hernandez 
Managing Director 
Talent Management Initiative 
martha@innercityadvisors.org 
510-566-0400
Mission 
ICA creates good jobs for people with 
high barriers to employment by 
providing small business owners with 
expert consulting, education & 
investment to grow their businesses.
Education 
Our Approach 
Consulting 
Capital 
People 
Investment 
GOOD JOB CREATION
Our Impact: Tactical & Operational 
Traditional Approach 
One (1) Year 
4 per Month 
5 Staff Members 
26% FT Placed 
Retention Not Tracked 
TMI Approach 
Six (6) Months 
5 per Month 
1.3 Staff Members 
40% FT Placed 
90% Retention
http://www.innercityadvisors.org 
Code: PElive14
5500 
ABOUT 
THE 
PANEL 
Jack 
Madans 
Code 
for 
America
@jackmadans
Good governance and good policy are now 
inextricably linked to the digital….
Government can work 
by the people for the people 
in the 21st century 
Governments Companies Communities
Capabilities 
• Design for and with 
people 
• Listen to the community 
• Collaborate with others 
• Default to open 
• Leverage data for better 
decisions 
• Create greater choice of 
tools 
• Organize for outcomes
codeforamerica.org/focus"
CalFresh 
(Food Stamps): 
Your CalFresh 
benefits may stop 
at the end 
of this month. 
Questions? 
Call (415) 558-1001.
Respect costs less.
[CHECK 
BALANCE]
[HOLD]
[CLEAN]
Share your ideas: 
c4a.me/ideas
THANK 
YOU 
PANELISTS 
! 
8833
8844 
QUESTIONS? 
• Live audience: Raise hand 
• Online audience: 
- Tweet #SCLNjobs 
- Use chat
8855 
BREAK 
We’ll resume at 11:15 PST

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HUD Sustainable Communities Learning Network Jobs Convening #SCLNjobs

  • 1. SUSTAINABLE COMMUNITIES LEARNING NETWORK JOBS & COMMUNITY RESILIENCE CONVENING: MOVING FROM PLANNING TO ACTION" Expanding Business Engagement Ini2a2ve Welcome to Oakland! The California Endowment Conference Center October 23-­‐24, 2014 1 May 3, 2013 US DOL Employment & Training Administra2on
  • 2. 2 SUPPORT TEAM Vinz Koller Social Policy Research Associates Sujata Srivastava Strategic Economics Kris9n Wolff Social Policy Research Associates
  • 4. 4 AGENDA • Thursday Thinking Friday Foray-­‐ing
  • 5. 5 SPECIAL GUESTS Josh Geyer US HUD Kalima Rose PolicyLink
  • 6. 6 WHY THIS PANEL Kris9n Wolff Social Policy Research Associates
  • 7. 7 ONE YEAR AGO Kris9n Wolff Social Policy Research Associates
  • 8. “We don’t expect every student to become an Etsy seller, but rather to apply the skills they learn to any entrepreneurial path they want to follow. We do believe, however, along with the City of Rockford, that this will lead to real economic impact.” 8 “This pilot program has the poten2al to be not just what Mayor Morrissey calls a “pathway to prosperity” for Rockford, but a blueprint for similar programs across the country and around the world.”
  • 9. 9 Boston meets Honolulu (& Seattle & Raleigh…)
  • 11. 1111 WHAT ABOUT HEALTH AND WEALTH?
  • 15. FROM THE MARGINS TO THE CENTER 1155 “Government alone cannot solve society’s biggest problems.” We need a new ecosystem – a collaboration between public and private sectors, citizens, and philanthropists – that creates a market for public value. There’s no blueprint, but innovators, changemakers, hackers, and neighbors are building it everyday.
  • 16. 1166 IN CASE YOU WERE WONDERING…
  • 17.
  • 18. 1188 PANELISTS Dr. Sandra WiD TCE/Healthy Communi2es North Virginia Hamilton US Department of Labor Martha Hernandez FundGoodJobs/ICA Advisors Jack Madans Code for America
  • 19. 1199 ABOUT THE PANEL Dr. Sandra WiD TCE/Healthy Communi2es North
  • 21. Does Your Zip Code Matter More Than Your Genetic Code ?
  • 22.
  • 23. Why does economic opportunity matter for health?
  • 24. Wealth = Health Individual income and assets matter for 1. Access to resources to support health 2. Increase our odds of living in a healthy neighborhoods 3. Mediate daily and chronic stress 4. Increase social inclusion and poli9cal power health
  • 25. Cost of Poverty in San Francisco Bay Area Ø Every additional $12,500 in household income buys one year of life expectancy Ø (Benefit appears to plateau at household incomes above $150,000) Ø Similar gradients in Baltimore, NYC, Philadelphia, Hennepin County (Minneapolis- St. Paul), Colorado, California, AND Cuyahoga County ($6304/year of life)
  • 26. Neighborhood wealth matters for Communities of Opportunity health. Good Health Status • Parks • Safe/Walkable Streets • Grocery Stores and Healthy Foods • Good Schools • Clean Air • Quality Housing • Public Transporta9on • Good Jobs • Strong Local Businesses • Financial Ins9tu9ons Disinvested Communities • Limited/Unsafe Parks • Crime • Fast Food Restaurants • Liquor Stores • Poor Performing Schools • Pollu9on and Toxic Exposures • Limited Public Transporta9on • Absence of High Quality Financial Ins9tu9ons • Predatory Lenders Poor Health Status
  • 27. 1,400 1,300 Strong Social Gradient in health by Rate 1,200 Mortality 1,100 1,000 Adjusted 900 800 Age-700 600 500 Neighborhood Poverty Group <10% 10%-19.9%2 0%-29.9% 30+% Philadelphia Cuyahoga County Hennepin County Alameda County Bay Area Colorado California Los Angeles County neighborhood poverty
  • 28. Building Healthy Communities Creating places where children are healthy, safe and ready to learn. 14 communities taking action to make where they live healthier Policy and systems change
  • 30. “TransformaAve Twelve” Policy Domains Health Happens in Schools School Climate School Wellness Comprehensive Supports Health Happens in Neighborhoods Food Environment and Food Systems Land Use Planning and An9-­‐Displacement Community and Economic Development Environmental Health and Jus9ce Systems That Restore and Heal Healthy Youth Opportuni9es Health Happens with Preven2on Public Health Health Homes Health Care Services
  • 31. Healthy Communities Resident Power Leveraging Partnerships Changing The Narrative Youth Leadership Collaborative Efficacy POWER POLICY NARRATIVE
  • 32. Advancing Economic Opportunity in BHC Ø Long-range planning for economic equity l East Salinas Ø Shaping individual development projects l Richmond Ø Building the workforce pipeline – focus populations l Alameda County/Oakland
  • 33. City of Salinas: Economic Element/General Plan City Leadership Impact Ø First-ever to incorporate health and racial equity policy priorities Ø Priorities guided by authentic community engagement process Ø Economic element will drive the priorities for the next General Plan Update that will include health and racial equity policy priorities Ø Buy in from unlikely partners (Ag., Growers) The Opportunity Ø K-16 Career Pathways for Youth Ø Youth internship/Employment Ø Transit oriented development Ø Youth small business enterprise Ø Culturally rooted community kitchen Ø Business Permit Streamlining Ø Living wage Ø Criminal Justice Reform/ Supportive Mental Health & Healing Re-Entry
  • 35. UC Berkeley Richmond Bay Campus Anticipated Impacts Ø 133 acres, three quarters the size of the current UC Berkeley main campus Ø Eventually include 5.4 million square feet of building space Ø 10,000 staff, faculty, and visitors on an average day Ø Estimated construction costs over $1 billion The Opportunity Ø UC and LBNL have agreed to Community Benefit Agreement to address: Ø Local Hire Ø Small Business Development/ Procurement Ø Education and Career Pathways
  • 36. The Challenge To deepen strategic investments that create more opportunity for Richmond and other East Bay residents… without exacerbating gentrification and displacement
  • 37. Building the Workforce Pipeline – Focus Populations
  • 38. 21st Health Careers Pathways Expand capacity of California health systems to provide high-quality & cost-effective care by preparing healthcare workforce representative of and with roots in diverse communities – and focused on prevention: Challenge: To develop a seamless health career pathway system that can be leveraged to help youth (especially young men of color) stay on track toward educational advancement and/or living wage careers
  • 39. Alameda County Boys and Men of Color Alliance • Comprehensive Employment & Workforce Initiative for BMoC, especially those with barriers to employment 21st Healthy Careers Pathways • Expand capacity of California health and prevention systems by preparing healthcare workforce representatives of and with roots in diverse communities Alameda County Pipeline Partnership • Strengthen regional health career pathway system for underserved youth and increase diversity of the healthcare workforce
  • 40.
  • 41. Healthy Food Educatio n Parks and Activitie s Resident s Housing Contact: Sandra Witt, DrPH. Director - Healthy Communities North switt@calendow.org Economi c Justice Childcare Preschool Transpor-tation Policy Makers Jobs Medical Care Clean Air Safe Neighbor-hoods
  • 42. 4422 ABOUT THE PANEL VIRGINIA HAMILTON US Department of Labor
  • 43. 4433 ABOUT THE PANEL Martha Hernandez FundGoodJobs/ICA Advisors
  • 44. Innovating on Good Jobs Martha Hernandez Managing Director Talent Management Initiative martha@innercityadvisors.org 510-566-0400
  • 45. Mission ICA creates good jobs for people with high barriers to employment by providing small business owners with expert consulting, education & investment to grow their businesses.
  • 46. Education Our Approach Consulting Capital People Investment GOOD JOB CREATION
  • 47. Our Impact: Tactical & Operational Traditional Approach One (1) Year 4 per Month 5 Staff Members 26% FT Placed Retention Not Tracked TMI Approach Six (6) Months 5 per Month 1.3 Staff Members 40% FT Placed 90% Retention
  • 48.
  • 50. 5500 ABOUT THE PANEL Jack Madans Code for America
  • 52. Good governance and good policy are now inextricably linked to the digital….
  • 53.
  • 54. Government can work by the people for the people in the 21st century Governments Companies Communities
  • 55.
  • 56. Capabilities • Design for and with people • Listen to the community • Collaborate with others • Default to open • Leverage data for better decisions • Create greater choice of tools • Organize for outcomes
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67. CalFresh (Food Stamps): Your CalFresh benefits may stop at the end of this month. Questions? Call (415) 558-1001.
  • 69.
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