This is the first in a series of Social Media classes for local business. Many of my clients know the need socialmedia. Many may even have Facebook, Twitter or LinkedIn accounts...but now what do you do with it? In this first session I covered: What Does Your Cup Say About You? We will discuss: Perception Isn't Reality...Or Is It? How To Check Your Current Internet Fingerprint How To Improve Your Fingerprint How To Set Social Media Expectations... I even shared a strategy I learned this week on a webinar held by Amy Porterfield.

1. What Does Your Cup Say About You?
By Kym Lamb

2. Perception Isn’t Real…Is It?
Which side is in
front?
How do you know?
Can you prove it?
Does it matter?
Created by IPM Dec 2012

3. Internet Fingerprint
Can you be found?
Created by IPM Dec 2012

4. How Do I Improve My
Fingerprint ?
1. Correct Any Errors
2. Add Pictures
3. Add or Update Information
4. Add your complete signature
5. Link to your website, blog, or other
social media sites.
Created by IPM Dec 2012

5. Don’t Set Yourself Up
For Failure:
Plan your strategy.
Do the plan.
Check that it works.
Adjust the plan accordingly.
Created by IPM Dec 2012

6. Where
Marketing Interview
Transparency is key to establishing a successful online
and offline business. This interview helps determine WHO
you are WHAT your goals are WHERE people can find
you WHEN you are available and WHY people should
choose you over the competition.
Created by IPM Dec 2012

7. Social Media
Map
Where You Are And...
Where We’re Going
Created by IPM Dec 2012

8. Social Media Plan
More than just a black cup of coffee!
Who Are You Looking For?
What Do You Want Them To Do?
Where Can You Find Them?
When Are They Searching?
Why Would They Come To You?
Created by IPM Dec 2012

9. ADDING
THE
CREAM
Because details matter.
COMMUNITY
RECREATION
EDUCATION
ADVOCACY
MARKETING
Created by IPM Dec 2012

10. Circle of Influence
Created by IPM Dec 2012

11. Top 30 Social Media
Recommendations for
2012
#1: Businesses consolidate
social media activities
#2: Photo and video social
networks will blossom
#3: Brands embrace real time
#4: Strategy takes center stage
for social media
#8: Regularly creating unique
content becomes essential
#22: Marketers embrace mobile
#25: Traditional marketing
interweaves social media
Created by IPM Dec 2012

12. Finding Your Audience
Businesses looking to place their content in front of their
target reader will need to adapt to these changes and
new media.
This means:
1) a continued effort to publish content of the highest
quality that readers will want to share,
2) an even further increase in the importance of
headlines and images and
3) creating a following that will help drive your content
to the top of these new platforms.
SOURCE: http://www.socialmediaexaminer.com/30-social-media-predictions-for-2012-from-the-pros/
Created by IPM Dec 2012

13. Social Media
Management
Implementing The Plan – The People & The Tools
Created by IPM Dec 2012

14. Analytics
Created by IPM Dec 2012

15. What Is Next?
•Do you want to use social media?
•Is your current plan working?
•Request a Fingerprint Review
•Attend session #2:
“What’s In Your
Cup?”
Created by IPM Dec 2012

16. Amy Porterfield:
Facebook Secrets
Created by IPM Dec 2012