1. Deception
How
the
media
strengthens
women
stereotypes
WIKI
Team
#3

2. Although
the
media
plays
a
major
role
in
influencing
its
audience
on
various
stereotypes,
we
are
focusing
on
three
that
are
specifically
geared
towards
women
in
America.

3. These three stereotypes are:
"Women
are
Weak"
"Women
are
the
Housewife"
"Women
are
Sex
Symbols"

4. "Women are Weak"
Victoria Bowles, Kyna Garrett, Madeline Carino, and Jamisha Jeffery

5. Today,
movies
and
television
conHnue
to
portray
women
as
"damsels
in
distress".
Women
are
oIen
displayed
as
weak
creatures
who
are
easily
frightened,
hysterical,
defenseless,
and
blinded
by
emoHons.

6. It
is
often
depicted
that
women
are
reliant
on
men.
In
50
Shades
of
Grey,
Anastasia,
the
main
female
character,
is
convinced
and
obligated
to
please
the
male.
In
the
Twilight
series,
Bella,
the
main
female
character,
is
commonly
referred
to
as
the
weak
and
helpless
human
surrounded
by
dominant
and
powerful
male
figures.

7.
Especially
in
horror films,
women
are
almost
always
the
vicHms
of
brutal
treatment.
Whether
it's
being
chased,
threatened,
or
pursued,
the
women
are
oIen
first
to
be
preyed
on
while
the
men
are
typically
last
or
even
survivors.

8. Examples
include:
• Final
Des8na8on
• Scream
• Paranormal
Ac8vity
Series
• Last
House
on
the
LeA

9. In
the
Workforce
Men
are
the
dominant
figures,
oIen
holding
the
high
posiHon,
while
women
are
bound
to
the
desks
as
secretaries.

10. This
video
describes
the
role
of
women
in
the
workplace.
Norm
MacDonald
Loves
the
Ladies

11. Women
in
the
Depression
— During
the
Great
Depression
women
were
oIen
criHcised
for
entering
the
workforce,
especially
married
women.
—
Despite
the
28%
increase
in
female
employment,
there
was
an
aUtude
in
1930's
society
that
married
women
should
not
be
part
of
the
workforce.
They
were
not
to
take
jobs
away
from
men,
or
single
women
who
needed
to
support
themselves.
—
In
January
1932,
the
Federal
Economy
Act
was
passed,
which
prohibited
two
people
from
the
same
household
to
work
in
government
service
posiHons.
—
As
a
result
of
this
act,
75%
of
terminated
government
employees
were
women.

12. A
Change
of
Pace
— In
the
mid
1940's,
women
entered
the
workforce
to
support
the
war
effort.
Although
many
jobs
taken
by
women
were
unskilled
and
low
income,
they
proved
to
be
a
valuable
asset.
AIer
the
war
many
were
let
go
from
their
posiHons,
but
women
had
proved
that
they
belonged
in
society's
growing
job
market.

13. Today,
women
are
growing
to
be
more
independant.
More
and
more
examples
are
occurring
in
the
media.
• Disney
Movies
o Mulan,
Brave,
and
Tangled
• Talk
Shows
Oprah,
Ellen,
Kelly
Ripa
o
• PoliHcs
o Female
presidenHal
candidates
o Female
poliHcians
in
congress

14. Who’s
the
Boss?
Women
are
now
part
of
the
workforce
where
they
can
take
on
different
leadership
roles
within
companies/corporaHons.
Women
not
only
take
on
the
full
Hme
posiHon
as
a
mother,
but
also
the
status
as
an
employee.

15. Yet
the
Discrimination
Continues
"The Equal Pay Act that Kennedy signed in 1963 prohibited
“discrimination on account of sex in the payment of
wages by employers engaged in commerce or in the
production of goods for commerce.” Yet nearly half a
century later, in the first three months of 2012, women
still earned only 82.2 percent of what men earned. (Coy)"

16. Despite
how
women
are
portrayed
within
the
media,
females
are
capable
of
being
strong
and
independant.

17. "Women are the Housewife"
Kat Ziraldo, Sandy Wang, WanZheng Fu, and HongYuan Zhu

18. Major
Role
of
Women
in
Society
• Definition
• A woman who manages her own household as her
main occupation.
• What do they do?
• Care for children
• Buy and cook food
• Maintain the house

19. Look
Familiar?

20. Why
are
women
stuck
at
home?
• Religious
Influence
• Cultural
Influence
• EducaHonal
Influence

21. Religious
InNluence
In
India,
Confucianism,
a
religious
doctrine,
bound
women
to
their
homes
and
household
chores.
This
doctrine,
explained
that
the
domesHc
role
of
women
prepares
them
for
their
marriages
(Johnson
and
Lloyd
12).
Therefore,
they
are
not
supposed
to
engage
in
any
other
economic
acHviHes.
Women
are
totally
forbidden
to
take
another
social-­‐economic
role.
Instead;
they
are
expected
to
spend
all
their
Hme
at
home
doing
domesHc
tasks.

22. Cultural
InNluence
In
the
recent
decades,
daHng
back
1950s,
cultural
norms
on
division
of
labour
postulated
that
women
are
not
supposed
to
engage
in
any
economic
acHvity
such
as
farming
or
keeping
of
livestock
(Johnson
and
Lloyd
6).
Their
place
was
in
the
kitchen.
They
only
parHcipated
in
domesHc
affairs
such
as
cooking,
cleaning
and
rearing
of
children.

23. Educational
InNluence
1950s
educaHon
on
women:
especially
pay
ajenHon
aIer
1:29
This
video
describes
the
discriminaHon
against
women.
Despite
the
qualificaHons
they
may
possess,
they
are
thought
of
as
inferior
and
at
Hmes,
problemaHc
due
to
their
gender.

24. Traditional
Thought
Hurts
Women
How
would
an
average
woman
think
of
these
ads?
Do
they
imply
discriminaHon?

25. Fighting
Back
• Feminism
• The
idea
of
equality,
greatly
contributed
to
a
paradigm
shiI
on
role
of
women.
• Mutated
the
“domesHcity
“
• 1950s
Housewife
to
Women's
Ac5vist:
Be9y
Friedan
• Results
• "Women
are
housewives"
is
a
stereotype
and
overtaken
by
Hme

26.
“ Women are Sex Symbols”
and
KrisHna
Kline
Akshita
Verma,
KaHe
Migliazzo,

28. Sex
Symbols
— Someone
(especially
an
entertainer
or
celebrity)
who
is
famous/widely
known
or
looked
at
for
their
sexual
appeal.
— This
person
could
be
male
or
female,
an
actor,
model,
anything.
— In
a
woman’s
case,
being
a
sex
symbol
automaHcally
comes
with
the
assumpHon
that
she
is
unintelligent.

29. Are
Women
only
Good
for
Sex?
— Ads
become
more
explicit
each
year
resulHng
in
a
new
sense
of
normal.
— Ads
show
parts
of
a
women’s
body
to
sexualize
it.
— AdverHsements
that
are
sexual
are
found
to
be
more
affecHve
— Causing
women
to
believe
they
need
to
look
and
act
like
the
models
in
the
ads
— Some
products
are
the
same
quality
but
the
sexier
brand
will
always
sell
more
(Victoria’s
Secret
and
Hanes)

30. Children
as
Sex
Symbols
— A
10
year
old
photographed
topless
and
without
pants
on
at
a
recent
French
photo
shoot
— Most
see
this
as
stealing
of
innocence
— French
lingerie
company
selling
lingerie
to
your
"first
grader"
— Companies
are
creaHng
products
aimed
at
younger
audiences

31. A
Look
at
Women
as
Sex
Symbols
Though
the
Decades
(1950-­‐Present
Day)

32.
1950-­‐1970

33. Marilyn
Monroe
— The
term
“sex
symbol”
originated
from
her
in
the
1950s
— Marilyn
Monroe
was
considered
the
first
and
most
famous
sex
symbol
— In
the
1950’s,
the
media
portrayed
Marilyn
Monroe
as
a
major
sex
symbol
even
though
by
today’s
standards,
she
would
be
considered
as
too
curvy

34. “I'm
a
failure
as
a
woman.
My
men
expect
so
much
of
me,
because
of
the
image
they've
made
of
me
and
that
I've
made
of
myself,
as
a
sex
symbol.
Men
expect
so
much,
and
I
can't
live
up
to
it.”
-­‐Marilyn
Monroe

35. The
Changes
that
Occurred
in
the
Media
— Women
in
AdverHsing
(1950's
-­‐
Today)
— In
the
1950’s,
female
sex
symbols
were
portrayed
as
being
subordinate
to
men
in
the
household
— In
the
1960’s,
female
sex
symbols
slowly
became
portrayed
as
being
subordinate
to
men
sexually

36. Impact
on
Society
This
change
in
the
media
cause
women
to
start
learning
to
perceive
themselves
as
lesser
than
men
in
intellectual
terms
Miss
RepresentaHon
Extended
Trailer

37. Impact
on
the
Media
AdverHsing
agencies
started
to
use
more
and
more
provocaHve
images
of
women
in
order
to
stand
out
of
the
increasing
clujer

38. Women
are
constantly
being
stereotyped
and
portrayed
in
the
media
as
a
sex
symbol,
sex
object,
or
only
good
for
sex
and
to
look
appealing.

39.
1970-­‐1990

40. The
70’s
3
skateboard
ads
published
in
1979.

41. The
skateboard
advertisements
in
the
previous
slide
depict
scantily
clad
women
posing
slightly
provocatively
with
a
skateboard.
— Why
are
the
women
posing
in
such
ways,
when
it
is
an
adverHsement
for
a
sports
item?
— How
do
scanHly
clad
women
relate
to
skateboards?
—
Who
are
the
ads
aimed
at?

42. The
answer
to
these
quesHons
are
obvious.
The
scanHly
clad
women
who
are
posing
as
they
are,
have
nothing
to
do
with
a
skateboard.
They
are
being
used
to
get
the
ajenHon
of
men.
Thus,
being
portrayed
as
a
sex
object.
As
we
can
see,
the
women
are
more
and
more
sexualized
throughout
the
decades.

43. The
80’s
— Decrease
in
the
1970’s
feminist
movement
(which
did
lead
to
a
slight
drop
in
shows
that
overly
sexualized
women).
Therefore
women
being
portrayed
as
sex
symbols
in
the
media
picked
back
up
in
the
early
80’s.
— However,
there
was
an
increase
in
women
in
general
in
the
media
IE
Oprah
Winfrey
and
Barbara
Walters.

44.
1990-­‐Present
Day

45. 90’s
Sex
Symbols
— Top
sex
symbols
were
Pamela
Anderson,
Heather
Locklear,
Jennifer
Lopez,
Demi
Moore,
and
Cindy
Crawford
— Tend
to
be
more
naturally
beauHful
than
todays
top
sex
symbols
— Sex
symbols
of
the
90’s
were
more
like
real
women.
Their
body
image
was
more
similar
to
the
average
women
than
sex
symbols
now
a
days.

46. Present
— Tend
to
be
unnaturally
thin
— Causing
girls
to
believe
they
need
to
look
like
these
sex
symbols
to
be
beauHful
— Shown
in
lijle
to
no
clothing
to
get
the
ajenHon
of
men
— AdverHsements
showing
men
have
more
power
over
these
women.
— Sex
symbols
are
oIen
displayed
with
good
looks
and
no
brain
— More
women
are
geUng
plasHc
surgery
because
they
think
it
is
the
only
way
to
become
beauHful

47. The
Results
— IMPACT
ON
MEDIA:
The
media
learns
that
sex
sells…
especially
when
women
are
involved.
They
conHnue
to
sexualize
women
more
and
more
to
boost
raHngs,
sales,
viewings,
etc.
— IMPACT
ON
SOCIETY:
Because
society
is
surrounded
by
such
media,
we
become
desensiHzed
to
it.
We
begin
to
think
women
are
supposed
to
please
men,
have
large
breasts
and
Hny
bodies,
and
ulHmately,
are
supposed
to
be
sex
objects.
It’s
becoming
more
normal
and
less
of
a
big
deal
to
society.

48. Despite
what
the
media
may
be
portraying,
women
are
Strong,
Successful,
and
Beau5ful
just
the
way
they
are.

49. Work Cited
Amillan2004.
"Miss
RepresentaHon
Extended
Trailer."
YouTube.
YouTube,
13
Oct.
2011.
Web.
13
Nov.
2012.
<hjp://www.youtube.com/
watch?v=S5pM1fW6hNs>.
Coy,
Peter,
and
Elizabeth
Dwoskin.
"Shortchanged:
Why
Women
Get
Paid
Less
Than
Men."
Bloomberg
Business
Week.
Businessweek.com,
21
June
2012.
Web.
16
Nov.
2012.
<hjp://www.businessweek.com/arHcles/2012-­‐06-­‐21/equal-­‐pay-­‐plainHffs-­‐burden-­‐of-­‐proof>.
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Adam.
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EducaHon
On
"Women""
YouTube.
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01
Feb.
2009.
Web.
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Nov.
2012.
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Why
Does
Hollywood
Always
Portray
Women
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Weak
and
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<hjp://www.youtube.com/
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