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6 Steps Before You 
Publish Your Book 
Book Power ! 
Academy
If you are an author, speaker, 
coach, healer, entrepreneur or 
small business owner, then 
having a book is a wonderful 
tool to add to your marketing 
strategy and plan. 
Book Power ! 
Academy
Your book should be used as 
a business card as well as a 
positioning tool to elevate 
your status to respected 
authority and credible 
expert in your niche. 
Book Power ! 
Academy
During the entire writing 
process, make sure that you 
have a clear idea of what you 
want to leave the author with. ! 
Do you want to solve a 
problem? 
Book Power ! 
Academy
Book Power ! 
Academy 
During the entire writing 
process, make sure that you 
have a clear idea of what you 
want to leave the reader with.
Do you want to solve a 
problem? 
Book Power ! 
Academy
Do you want to answer a primary 
question? 
Book Power ! 
Academy
Do you want to explain a specific 
process? 
Book Power ! 
Academy
Knowing this in advance will help 
you see the book as a roadmap and 
will make the organization of your 
content more palatable to your 
reader and will give them a good 
experience with your book. 
Book Power ! 
Academy
Content Is King 
There is no denying that 
“Content is King”. 
Book Power ! 
Academy
Nothing in this world can 
change this rule and it will 
continue to be true even if you 
are the most popular 
bestselling author on the 
planet. 
Book Power ! 
Academy
If people do not like your 
content, then there is no way 
you are going to get them to 
read your work. 
Book Power ! 
Academy
The most important thing to 
focus on is the content of 
your book. Keep it as engaging 
as possible. 
Book Power ! 
Academy
Remember that the reader is 
taking a journey with you 
and you want to take them 
safely from A to Z. 
Book Power ! 
Academy
Solve a Problem or 
Answer a Question 
Strategically write your book 
in in a way to answer a key 
question or solve a specific 
problem. 
Book Power ! 
Academy
Most people go to books 
looking for answers, so 
structure your book in a 
way that you provide the 
best answer in an easy to 
understand and digest 
format. 
Book Power ! 
Academy
Book Power ! 
Academy 
Again, when you take them from 
A to Z, they feel a sense of 
closure and completion and they 
immediately form a level of 
trust with you because you 
answered their primary question 
or addressed their problem.
If you have a service or 
product that further helps to 
solve this, then your book can 
be a pre-qualifier for 
potential new clients and 
customers. 
Book Power ! 
Academy
Book Power ! 
Academy 
Hold Their Attention 
You should always position your 
book in a way that will hold 
the attention of the reader.
In today's world, there is 
too much distraction when it 
comes to reading due to the 
impact of social media and 
the internet. 
Book Power ! 
Academy
If they are reading your 
book on a Kindle device, or 
on their computer, they are 
getting emails and pings as 
they read. 
Book Power ! 
Academy
Book Power ! 
Academy 
Most people do not have too 
much patience to hold on to 
your book if the content is not 
interesting and paced in a way 
that will keep them engaged.
Give Them Somewhere 
to Go 
Additionally, if you have a 
chart, a mind map, 
illustrations or a video 
online, insert links to those 
valuable bonuses within the 
content of your book 
Book Power ! 
Academy
When you do, it helps to 
keep the reader an active 
participant in your book and 
they will appreciate the 
added value. 
Book Power ! 
Academy
Additionally, it will help you 
to get them further introduced 
to your program or services, 
online and off. 
Book Power ! 
Academy
Ask for Endorsements 
Before You Publish 
Something else to do before you 
complete your book is to contact 
other experts and ask them to go 
through your work and provide 
insight and feedback. 
Book Power ! 
Academy
Book Power ! 
Academy 
You can choose to publish the 
good feedback from other 
experts in the industry and 
this will automatically add to 
the credibility of your work.
When you work it into the 
content strategically, your 
reader associates you with those 
other experts and this elevates 
your positioning and 
credibility. 
Book Power ! 
Academy
Or you can add it to the book 
cover or description in the form 
of a powerful quote. Either way, 
using association with others 
leaders aids in the strategic 
positioning of your work. 
Book Power ! 
Academy
Make Your Author Bio 
Active 
Many authors write a bio that is 
a personal story based on their 
own interests. 
Book Power ! 
Academy
Your author bio should be written 
with compelling sales copy 
enticing the reader to want to do 
more with you. If you have 
founded a product, add that 
information. 
Book Power ! 
Academy
If you offer a coaching 
program, link to it in your 
bio. If you offer any free 
training on the subject matter 
presented in your book, offer a 
link and call it a ! 
“bonus”. 
Book Power ! 
Academy
Also, if you have written any 
other book, make sure to 
mention them as well. 
Book Power ! 
Academy
Do not be afraid to post your 
personal accolades and 
triumphs. 
Book Power ! 
Academy
If you have been a ! 
#1 bestselling author on 
Amazon, say so. If you have 
been cited on media, 
mention those. 
Book Power ! 
Academy
here is great power in 
having the words “as seen 
on….” as a part of your 
biography. 
Book Power ! 
Academy
A book should be written in a 
way that will position you as 
a leader, elevate your 
platform, add authority to 
your social media presence 
and raise your expert status 
within the industry. 
Book Power ! 
Academy
When you write it with a 
specific positioning strategy 
in place, you will discover 
that not only have you 
satisfied your readers, but 
that you have also generated 
new leads and added more 
followers. 
Book Power ! 
Academy
When you write it with a 
specific positioning strategy 
in place, you will discover 
that not only have you 
satisfied your readers, but 
that you have also generated 
new leads and added more 
followers. 
Book Power ! 
Academy
Book Power ! 
Academy 
www.BookPowerAcademy.com

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The Power of a Book

  • 1. 6 Steps Before You Publish Your Book Book Power ! Academy
  • 2. If you are an author, speaker, coach, healer, entrepreneur or small business owner, then having a book is a wonderful tool to add to your marketing strategy and plan. Book Power ! Academy
  • 3. Your book should be used as a business card as well as a positioning tool to elevate your status to respected authority and credible expert in your niche. Book Power ! Academy
  • 4. During the entire writing process, make sure that you have a clear idea of what you want to leave the author with. ! Do you want to solve a problem? Book Power ! Academy
  • 5. Book Power ! Academy During the entire writing process, make sure that you have a clear idea of what you want to leave the reader with.
  • 6. Do you want to solve a problem? Book Power ! Academy
  • 7. Do you want to answer a primary question? Book Power ! Academy
  • 8. Do you want to explain a specific process? Book Power ! Academy
  • 9. Knowing this in advance will help you see the book as a roadmap and will make the organization of your content more palatable to your reader and will give them a good experience with your book. Book Power ! Academy
  • 10. Content Is King There is no denying that “Content is King”. Book Power ! Academy
  • 11. Nothing in this world can change this rule and it will continue to be true even if you are the most popular bestselling author on the planet. Book Power ! Academy
  • 12. If people do not like your content, then there is no way you are going to get them to read your work. Book Power ! Academy
  • 13. The most important thing to focus on is the content of your book. Keep it as engaging as possible. Book Power ! Academy
  • 14. Remember that the reader is taking a journey with you and you want to take them safely from A to Z. Book Power ! Academy
  • 15. Solve a Problem or Answer a Question Strategically write your book in in a way to answer a key question or solve a specific problem. Book Power ! Academy
  • 16. Most people go to books looking for answers, so structure your book in a way that you provide the best answer in an easy to understand and digest format. Book Power ! Academy
  • 17. Book Power ! Academy Again, when you take them from A to Z, they feel a sense of closure and completion and they immediately form a level of trust with you because you answered their primary question or addressed their problem.
  • 18. If you have a service or product that further helps to solve this, then your book can be a pre-qualifier for potential new clients and customers. Book Power ! Academy
  • 19. Book Power ! Academy Hold Their Attention You should always position your book in a way that will hold the attention of the reader.
  • 20. In today's world, there is too much distraction when it comes to reading due to the impact of social media and the internet. Book Power ! Academy
  • 21. If they are reading your book on a Kindle device, or on their computer, they are getting emails and pings as they read. Book Power ! Academy
  • 22. Book Power ! Academy Most people do not have too much patience to hold on to your book if the content is not interesting and paced in a way that will keep them engaged.
  • 23. Give Them Somewhere to Go Additionally, if you have a chart, a mind map, illustrations or a video online, insert links to those valuable bonuses within the content of your book Book Power ! Academy
  • 24. When you do, it helps to keep the reader an active participant in your book and they will appreciate the added value. Book Power ! Academy
  • 25. Additionally, it will help you to get them further introduced to your program or services, online and off. Book Power ! Academy
  • 26. Ask for Endorsements Before You Publish Something else to do before you complete your book is to contact other experts and ask them to go through your work and provide insight and feedback. Book Power ! Academy
  • 27. Book Power ! Academy You can choose to publish the good feedback from other experts in the industry and this will automatically add to the credibility of your work.
  • 28. When you work it into the content strategically, your reader associates you with those other experts and this elevates your positioning and credibility. Book Power ! Academy
  • 29. Or you can add it to the book cover or description in the form of a powerful quote. Either way, using association with others leaders aids in the strategic positioning of your work. Book Power ! Academy
  • 30. Make Your Author Bio Active Many authors write a bio that is a personal story based on their own interests. Book Power ! Academy
  • 31. Your author bio should be written with compelling sales copy enticing the reader to want to do more with you. If you have founded a product, add that information. Book Power ! Academy
  • 32. If you offer a coaching program, link to it in your bio. If you offer any free training on the subject matter presented in your book, offer a link and call it a ! “bonus”. Book Power ! Academy
  • 33. Also, if you have written any other book, make sure to mention them as well. Book Power ! Academy
  • 34. Do not be afraid to post your personal accolades and triumphs. Book Power ! Academy
  • 35. If you have been a ! #1 bestselling author on Amazon, say so. If you have been cited on media, mention those. Book Power ! Academy
  • 36. here is great power in having the words “as seen on….” as a part of your biography. Book Power ! Academy
  • 37. A book should be written in a way that will position you as a leader, elevate your platform, add authority to your social media presence and raise your expert status within the industry. Book Power ! Academy
  • 38. When you write it with a specific positioning strategy in place, you will discover that not only have you satisfied your readers, but that you have also generated new leads and added more followers. Book Power ! Academy
  • 39. When you write it with a specific positioning strategy in place, you will discover that not only have you satisfied your readers, but that you have also generated new leads and added more followers. Book Power ! Academy
  • 40. Book Power ! Academy www.BookPowerAcademy.com