1. Insider’s Secrets to
Facebook Advertising
Presented by:
Meaghan McCann
Search Ad Marketing
www.searchwithsam.com
September 8, 2010
Searching is the second
most common activity
3. Bio
Searching is the second
most common activity
online
15 Years Sales and Customer Support
4. Bio
Searching is the second
most common activity
online
15 Years Sales and Customer Support
12 Years Marketing
5. Bio
Searching is the second
most common activity
online
15 Years Sales and Customer Support
12 Years Marketing
3 Years Internet Advertising:
6. Bio
Searching is the second
most common activity
online
15 Years Sales and Customer Support
12 Years Marketing
3 Years Internet Advertising:
Google AdWords Qualified
8. Overview
Searching is the second
most common activity
online
What is it?
Is it for you?
Why do it?
How to get started
Live hard, die young
Landing pages
Tracking
10. Tid Bits
Searching is the second
most common activity
online
Facebook Usage: 500+ million users
11. Tid Bits
Searching is the second
most common activity
online
Facebook Usage: 500+ million users
Gaining in popularity among women 55+
12. Tid Bits
Searching is the second
most common activity
online
Facebook Usage: 500+ million users
Gaining in popularity among women 55+
Loosing stickiness among teens
14. Juicy Bits
Searching is the second
most common activity
online
Zuckerberg predicts 1 Billion users within 12 mo.
15. Juicy Bits
Searching is the second
most common activity
online
Zuckerberg predicts 1 Billion users within 12 mo.
2 years ago FB hired Google’s Sheryl Sandberg
16. Juicy Bits
Searching is the second
most common activity
online
Zuckerberg predicts 1 Billion users within 12 mo.
2 years ago FB hired Google’s Sheryl Sandberg
One more year of easy, cheap real estate on FB
18. What is it?
Searching is the second
most common activity
online
Facebook’s user friendly way to monetize the
network
19. What is it?
Searching is the second
most common activity
online
Facebook’s user friendly way to monetize the
network
Similar to display network advertising
20. What is it?
Searching is the second
most common activity
online
Facebook’s user friendly way to monetize the
network
Similar to display network advertising
If Google is the library, Facebook is the coffee shop
29. Is it for you?
Searching is the second
most common activity
online
30. Is it for you?
Searching is the second
most common activity
online
Take a test - go to bit.ly/IsFB4Me
31. Is it for you?
Searching is the second
most common activity
online
Take a test - go to bit.ly/IsFB4Me
Do you sell to consumers?
32. Is it for you?
Searching is the second
most common activity
online
Take a test - go to bit.ly/IsFB4Me
Do you sell to consumers?
Do you promote events?
33. Is it for you?
Searching is the second
most common activity
online
Take a test - go to bit.ly/IsFB4Me
Do you sell to consumers?
Do you promote events?
Is your business locally focused?
34. Is it for you?
Searching is the second
most common activity
online
Take a test - go to bit.ly/IsFB4Me
Do you sell to consumers?
Do you promote events?
Is your business locally focused?
Full detailed report - Immediately
35. Is it for you?
Searching is the second
most common activity
online
Take a test - go to bit.ly/IsFB4Me
Do you sell to consumers?
Do you promote events?
Is your business locally focused?
Full detailed report - Immediately
Things to consider
36. Is it for you?
Searching is the second
most common activity
online
Take a test - go to bit.ly/IsFB4Me
Do you sell to consumers?
Do you promote events?
Is your business locally focused?
Full detailed report - Immediately
Things to consider
General recommendations
37. Is it for you?
Searching is the second
most common activity
online
38. Is it for you?
Searching is the second
most common activity
online
Think about why people are on FB to begin with:
39. Is it for you?
Searching is the second
most common activity
online
Think about why people are on FB to begin with:
Does what you offer bring people together who
share a common interest?
40. Is it for you?
Searching is the second
most common activity
online
Think about why people are on FB to begin with:
Does what you offer bring people together who
share a common interest?
Is it personality driven?
41. Is it for you?
Searching is the second
most common activity
online
Think about why people are on FB to begin with:
Does what you offer bring people together who
share a common interest?
Is it personality driven?
Education, clubs, groups, reunions
42. Is it for you?
Searching is the second
most common activity
online
Think about why people are on FB to begin with:
Does what you offer bring people together who
share a common interest?
Is it personality driven?
Education, clubs, groups, reunions
Events, immediate holidays
43. Is it for you?
Searching is the second
most common activity
online
Think about why people are on FB to begin with:
Does what you offer bring people together who
share a common interest?
Is it personality driven?
Education, clubs, groups, reunions
Events, immediate holidays
Positive interests: food, health, fun, toys & games
45. Why should you?
Searching is the second
most common activity
online
No better targeting available ANYWHERE!
46. Why should you?
Searching is the second
most common activity
online
No better targeting available ANYWHERE!
Click costs are lower than other online advertising
offerings
47. Why should you?
Searching is the second
most common activity
online
No better targeting available ANYWHERE!
Click costs are lower than other online advertising
offerings
Your competitors don’t know what they’re doing
54. Strategy
Searching is the second
most common activity
online
Who is your market?
55. Strategy
Searching is the second
most common activity
online
Who is your market?
What are their related interests?
56. Strategy
Searching is the second
most common activity
online
Who is your market?
What are their related interests?
Can they be segmented?
57. Strategy
Searching is the second
most common activity
online
Who is your market?
What are their related interests?
Can they be segmented?
What action do you want?
58. Strategy
Searching is the second
most common activity
online
Who is your market?
What are their related interests?
Can they be segmented?
What action do you want?
What will you do when they take action?
93. Tips
Searching is the second
most common activity
online
Use eye catching images
94. Tips
Searching is the second
most common activity
online
Use eye catching images
Keep them on Facebook
95. Tips
Searching is the second
most common activity
online
Use eye catching images
Keep them on Facebook
Create engaging landing pages
96. Tips
Searching is the second
most common activity
online
Use eye catching images
Keep them on Facebook
Create engaging landing pages
Tell them what to do
98. Metrics
Searching is the second
most common activity
online
Goal: 0.1 Ctr
99. Metrics
Searching is the second
most common activity
online
Goal: 0.1 Ctr
Common 0.01 - 0.1
100. Metrics
Searching is the second
most common activity
online
Goal: 0.1 Ctr
Common 0.01 - 0.1
Reports available for:
101. Metrics
Searching is the second
most common activity
online
Goal: 0.1 Ctr
Common 0.01 - 0.1
Reports available for:
Ad Performance
102. Metrics
Searching is the second
most common activity
online
Goal: 0.1 Ctr
Common 0.01 - 0.1
Reports available for:
Ad Performance
Responder data
103. Metrics
Searching is the second
most common activity
online
Goal: 0.1 Ctr
Common 0.01 - 0.1
Reports available for:
Ad Performance
Responder data
Conversions
108. Take Aways
Searching is the second
most common activity
online
Most targeted advertising available
109. Take Aways
Searching is the second
most common activity
online
Most targeted advertising available
Make your ad to distract
110. Take Aways
Searching is the second
most common activity
online
Most targeted advertising available
Make your ad to distract
Keep them on Facebook
111. Take Aways
Searching is the second
most common activity
online
Most targeted advertising available
Make your ad to distract
Keep them on Facebook
Utilize FBML
112. Take Aways
Searching is the second
most common activity
online
Most targeted advertising available
Make your ad to distract
Keep them on Facebook
Utilize FBML
Revive dying ads
113. Take Aways
Searching is the second
most common activity
online
Most targeted advertising available
Make your ad to distract
Keep them on Facebook
Utilize FBML
Revive dying ads
Monitor results for revisions
115. Let’s Connect
Searching is the second
most common activity
online
Facebook - www.facebook.com/meaghanmccann
Fan my page - www.facebook.com/SearchAdMarketing
LinkedIn - www.linkedin.com/in/meaghanmccann
Twitter - twitter.com/megamcc