1. Case Study - Market Segmentation Total Respondents: 500 Results Collected from 12.17.10 – 12.21.10 Research study conducted by:

2. How old are you?

3. Do you wear makeup?

4. What age did you begin wearing makeup?

5. How did you learn to put makeup on? (Please select all that apply)

6. Do you have a role model in the fashion and beauty industry?

7. What characteristics are important to you when choosing a “role model?” (Please select all that apply)

8. Do you enjoy putting on makeup?

9. Do you consider putting makeup on a...(Please select all that apply)

10. What makeup products do you typically use? (Please select all that apply)

11. Do you want to look natural with your makeup?

12. Natural beauty means...(Please select all that apply)

13. Do you feel that taking good care of your skin or wearing makeup is more important for your beauty?

14. Where do you find your information about makeup? (Please select all that apply)

15. What do you consider when buying makeup? (Please select all that apply)

16. What makeup brand do you typically wear? (Please select all that apply)

17. Which of the following impacts your decision when deciding what brand of makeup to use? (Please select all that apply)

18. Do you enjoy buying make-up?

19. How often do you purchase makeup?

20. Where do you purchase your makeup? (Please select all the apply)

21. How would you describe your typical makeup purchasing experience?(Please select all that apply)

22. How would you describe your typical makeup purchasing experience?

23. How do you feel about the makeup that is available to you?

24. How do you feel about the prices you pay for makeup?

25. Do you feel there are enough makeup product choices for your age?

26. How important is the product packaging?

27. How important is it that the product packaging is eco-friendly?

28. How important is the quality of product ingredients?

29. What magazines do you read? (Please select all that apply)

30. Do you know the following fashion models? (Please select all that apply)

31. Are you interested in makeup looks from past eras?

32. Whose makeup look do you most closely identify with?

33. Which of the following best describes your ethnic background or descent?

34. ABOUT THIS SURVEY This survey was conducted online via social networks 12/17 – 12/21/2010 among 500 individuals. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For more in depth survey methodology, please contact Lab42 at info@lab42.com