Présentation faite par Hélène Mérillon, co-fondatrice de YouBoox, lors de la table-ronde au Labo de l'édition sur les nouveaux modèles d'accès du livre le 30/01/2014 http://labodeledition.com/contenu/271/les-nouveaux-modeles-d-acces-du-livre-cloud-plateformes-de-streaming-et-services-d-abonnement

1. January 2013
1

2. Lire partout,
tout le temps

3. The founders
Hélène Mérillon,
CEO
Fabien Sauleman,
COO
Vincent Daubry,
CTO
15 years’ experience
in general
management,
finance and start-up
development
Extensive experience
in product innovatioin
and mobile
applications
operation
Mobile IT
development
speccialist
Our partners
3

4. A reading discovery platform for book lovers,
heavy readers and content surfers
Breadth
Offering thousands of
ebooks available for
free
Streaming
Offering simple and
unlimited access to an easy
to use reading platform, on
any device, at any time
Curation
Providing
recommandations to a
targeted audience
Social
Sharing the reading
experience
Disrupting the market with the first fully legal freemium/premium offer
4

5. Books for all types of readers
News & politics
Lifestyle
Society & economy
Travel guides
Humor & entertainment
Comics
Youboox 2013 - Strictly confidential
5

6. An innovative business model, to address a
mass market audience

$
advertising
Free

Revenue
share

Premium
$
Subscriber
6


Each page read
generates
revenue
Youboox
2013
-­‐
Strictly
confiden8al
Publishers

7. Building brand engagement and loyalty
>120
PUBLISHERS
“Revolutionary!”
>50 K
EBOOKS
End 2013
>230K
READERS
A LOYAL COMMUNITY
Martine, 41
«Thank you, you helped me
discover great books !»
Jean, 21
« Youboox is paving the
future »"
« Leading start-up on this
emerging market»
>30M
PAGES READ
«Perfect for my kids !»
Sophie, 29
“Best reading app!”
Jean-Christophe, 62
« Youboox is for online reading what « A relevant and efficient
solution !»
Spotify is for digital music »
Youboox
2013
-­‐
Strictly
confiden8al
7

8. We believe in a people centric
reading service
Discovery, awareness, engagement
Unique combination of curation and social
networking increase pages read
A page read is a page paid
A subscriber becomes a book lover