1. Effective use of a blog
on your business site

2. What we will cover today
• What is a business blog?
• Why do you need one?
• What are the specific benefits?
• How do you get content?

3. What is a business blog?
• Old definition of a blog
– an online diary; a personal chronological
log of thoughts published on a Web page
• New definition of a blog
– not limited to a personal diary
– regularly updated
– can be in 1st person or 3rd person, or both
– source of quality information

4. Why do you need a blog?
• SEO benefits
• Social Media benefits
• Personalizing your brand
• Becoming an information resource

5. SEO Benefits
• What is SEO and why is it important?
– Search traffic
• More pages on your website
– More “weight” in the eyes of Google
• More search terms
• Interlocking website value
– Funnel readers back to sales pages

6. Website Weight
• Pages Indexed by Google
– Hostelbookers.com – 4,620
– Gadventures.com – 15,700
– Intrepidtravel.com – 26,700
– Costabrava.org – 19,900

7. Social Media Benefits
• You are always looking for
good and interesting content
for your social media channels
• …. Create it

8. Personalize your Brand
• Number one rule: Don’t be boring
• Interviews
• Local Activites
• How-to Guides
• Not all self-promotion