C Icasestudy#1

Lacuna Strategic Marketing Presents: A practical application of competitive intelligence Leveraging competitive information in order to enhance sales efforts and provide greater insights into the competitive landscape

Challenge Identification ,[object Object],[object Object]

Framing the problem ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step 1: Determine Direction ,[object Object],Based on the results the information was broken down into the following critical areas: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 2: Gathering Intelligence ,[object Object],[object Object],[object Object],[object Object]

Step 3: Creating Interface ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 4: Managing Intelligence The tool launched with great success. The sales team was now able to directly sell against the competition over the phone and in real time. As all intelligence becomes old or changes the client needed to ensure that the team had access to the most current data possible. To do this Lacuna: ,[object Object],[object Object],[object Object]

Partner with Lacuna Strategic Marketing ,[object Object],For more information : Ryan Jensen [email_address] (602) 478-8187 www.lacunastrategy.com

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