HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - HK2 (...
MYTI Developing Coalition Presence
1. CADCA Mid-Year
Developing Training Institute
Your Coalition’s July, 2012
Social Media
Presence
LaDonna Coy, MHR, CPS, CDLA
2. LaDonna Coy
MHR, CPS, CDLA
Clients/Partners It will always be about
• CARS
• CSAP people first. Words are loose
• CADCA Institute bridges of intention, and we
• Collaborative Conversations
• Kansas AAPS/BHS use them to connect our
• Kansas Prevention Network ideas to other good people.
• Kansas Family Partnership
• Eagle Ridge Institute --Chris Brogan
• Free Spirit Publishing
• Learn Resource Network Primary Prevention
• MIPH
• ODMHSAS Capacity building
• Omega Point International Social media communications
• Oregon Research Institute
• Paxis, Inc Online learning
• PIRE
• Safe & Caring Schools
www.technologyinprevention.com
• 2 Wisconsin Clearinghouse www.ladonnacoy.com
5. Learning Objectives
• Define "presence" and what it means to your
coalition
• Map community partners, stakeholders and
supporters
• Establish a listening post
• Design interaction to close the gap between online
and offline presence
• Outline a routine and plan for interaction and
reflective practice
• Track measure and learn from social media
communications in action
21. Outline Your
The Social Media Path
Process Refine Your
Practice
Track Your
Metrics
Develop Your
Plan Listen
Find Your
People
Find Your
Place
Clarify Your
Purpose
23. "The question for most of us is not if we
will use the technologies of our age,
from cell phones to social media, the
question is how can we do so with
mindfulness, meaning, and wisdom?"
–Soren Gordhamer
Wisdom 2.0 Summit
43. Social media isn’t just about new widgets and
gadgets like Twitter and Facebook. It’s about a
rapidly evolving culture, and a fundamental
shift in communications, community building
and decision making. To succeed in the 21st
century, you need to know what this is all
about, and how you can align your work in this
new era.
--Lisa Colton
Darim
53. Social Media Action Plan
Who? Posts what? When? Where? Results?
Alicia Red Ribbon Week Insert date(s) Facebook [insert metrics]
Kathy RRW History Insert date(s) Blog [insert metrics]
Jake Community Event Insert date(s) YouTube [insert metrics]
Establish a Social Media Communications Team
55. Social media is bigger than the
message
It is the interaction …
WithPEOPLE
About your MESSAGE
• And their RESPONSE
• All the TIME
Through many
CHANNELS
64. Engagement is a way to
determine whether you’re
having a dialog or just yelling
ever more loudly.
--K. D. Paine
66. From here forward …
• Personal experience counts
• Make the invisible visible
• Practice influence (let go of control)
• Create feedback loops & measures
• Make meaning of what you find
• And the “beat goes on”
67. Unless someone like you cares a
whole awful lot,
nothing is going to get better.
It’s not.
--Dr Seuss
The Lorax
68. The more you read,
the more things you know.
The more you learn,
the more places you'll go.
-Dr. Seuss
70. PrevChat
For more Information & Instructions
http://www.prevchat.com/
71. Photo Citations
• David Wilcox, Designing for a Civil Society describes network structures (creative commons)
• Garage http://www.flickr.com/photos/gregpc/452318338/in/faves-coyenator/
• Polo http://www.flickr.com/photos/xadrian/581385733/in/faves-coyenator/
• Dog http://farm1.static.flickr.com/73/180244645_b652a06295.jpg
• Community Group http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg
• All other images were developed from scratch or via paid subscription from istockphoto.com
or shutterstock.com
72. References & Resources
• Netvibes at http://www.netvibes.com
• Twitter at www.twitter.com
• Google Alerts at http://alerts.google.com
• TweetStats at www.tweetstats.com
• A Coalition Social Media Communications Audit
http://technologyinprevention.wikispaces.com/file/view/SoMeCommAuditCoy.doc
• The Social Media Periodic Table, Jason Verhoosky on the CADCA SoMe Wiki listed below
• Circles of San Antonio Coalition YouTube Channel http://www.youtube.com/user/CirclesofSA
• DanversCARES http://danverscares.org/
• CADCA Institute Social Media Primer http://www.cadca.org/somewiki
• Coalition Social Media Guidelines Sample
http://technologyinprevention.wikispaces.com/file/view/CCSoMeGuidelines.docx
• K. D. Paine Blog Post http://kdpaine.blogs.com/kdpaines_pr_m/2010/01/measuring-engagement-
is-just-another-term-for-measuring-
relationships.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Kdpai
nesPrMeasurementBlog+%28KDPaine%27s+PR+Measurement+Blog%29
• The Birth of a Word http://youtu.be/RE4ce4mexrU
• The Social Media Revolution http://youtu.be/0eUeL3n7fDs
• Workshop Resources bundled here http://bit.ly/SoMeForum2012
73. This presentation is licensed under CREATIVE COMMONS.
This means you can use it, or parts thereof, as long as appropriate
attribution is given and your resulting product is made available under this
same license. The license prohibits using this presentation for commercial
purposes. A list of citations and links is included for your reference and use.
Please cite all creative commons photos to the original source.
Suggested Attribution:
Source: LaDonna Coy, Learning Chi, Inc. for the CADCA Mid-Year Training
Institute, July, 2012, Nashville, TN
Notes de l'éditeur
Download to play from laptopLocate entry pointSet up the clip Creative commons licensed http://www.ted.com/talks/deb_roy_the_birth_of_a_word.html