This presentation introduces the basics of digital identity / online presence for high school age students through young professionals. It's a great primer before a LinkedIn workshop or class.
2. WHAT IS YOUR ONLINE PRESENCE?
Whatever others can find out about
you from online sources.
3. WHY SHOULD YOU CARE?
35-50% of employers conduct online
pre-interviews to learn more about
you before an interview.
4. WHAT ARE THEY LOOKING FOR?
• To see if you present yourself professionally
• To see if you’re a good fit for company culture
• To learn more about your qualifications
• To see if you’re well-rounded
• To see if there are reasons not to hire you
5. WHAT KIND OF INFORMATION MIGHT BE
CONCERNING?
• Provocative or inappropriate photos
• Information about alcohol and drug use
• Poor communication skills
• Bad-mouthing a previous employer
• Discriminatory remarks about others’ race, gender, or religion
• Evidence of misrepresenting job qualifications
9. GOOGLE YOURSELF
• Add your city or middle name if you have a common name
• Focus on the top ten results – what do they say about you?
RESEARCH
“I’m an upstanding citizen.”
“I like to party.”
“I don’t exist.”
10. BRAND YOURSELF
• Set up a free profile on www.brandyourself.com
• Focus on the top ten results – what do they say about you?
RESEARCH
11. IMPROVE WHAT’S OUT THERE
• Facebook
• View your account as Public
• Delete incriminating posts or pictures
• Untag yourself in photos or ask others to take them down
• For future posts, make sure you’re posting to Friends, not Public
• (And keep them appropriate)
REDUCE
NEGATIVES
12. IMPROVE WHAT’S OUT THERE
• Twitter
• Delete tweets
• Instagram
• Delete photos
• Make profile private (Edit Profile > Posts are Private)
REDUCE
NEGATIVES
13. IMPROVE WHAT’S OUT THERE
• Newspaper articles / blog posts
• Find the source – newspaper, blogger, friend – and ask them to remove it
• Be prepared to answer questions
REDUCE
NEGATIVES
14. SHOWCASE YOUR STRENGTHS!
• Start a blog!
• Start profiles on other social media
• Google+ is especially powerful
• About.me
ENHANCE
POSITIVES
15. LINKED IN
• It isn’t just Boring Facebook
ENHANCE
POSITIVES