The document discusses 10 ways to take hashtags to the next level on social media. It recommends increasing engagement and reach by using relevant hashtags. It also suggests branding yourself and products with consistent hashtags. Additionally, it advises creating content for other platforms using hashtags and running contests with a prominent hashtag. The document provides examples and tools for each tactic.

1. TEN WAYS
to take your hashtags
to the next level
Lindsay Nyquist
Director of Digital Communication
Fort Lewis College
@nyquistify

2. #1: INCREASE ENGAGEMENT &
EXPAND REACH

3. INCREASE ENGAGEMENT & EXPAND REACH
Example: #craftbeer
1 like 42 likes

4. INCREASE ENGAGEMENT & EXPAND REACH
Example: #craftbeer
Looking for something a little
darker? Try Xenu, our otherworldly
Oatmeal Stout on nitro.
#nitro #stout #oatmealstout
#craftbeer #durangocraftbeer
#durangobeer #coloradobeer
#beer #beerstagram #beergeek
#instabeer #cascade #ontap
#beertography #beerme
#beernerd
A date with Erik!
1 like 42 likes

5. INCREASE ENGAGEMENT & EXPAND REACH

6. INCREASE ENGAGEMENT & EXPAND REACH
Tools
HASHTAGIFY
website: hashtagify.me
free!
search for relevant hashtags

7. Hashtagify
INCREASE ENGAGEMENT & EXPAND REACH
Search for #beer

8. Hashtagify
INCREASE ENGAGEMENT & EXPAND REACH
Search for #craftbeer

9. INCREASE ENGAGEMENT & EXPAND REACH
Tools
INSTAGRAM
app: Instagram
free!
see use numbers for hashtags

10. Instagram
INCREASE ENGAGEMENT & EXPAND REACH

11. Hashtagging & tagging others
INCREASE ENGAGEMENT & EXPAND REACH

12. Hashtagging & tagging others
INCREASE ENGAGEMENT & EXPAND REACH

13. Hashtagging & tagging others
INCREASE ENGAGEMENT & EXPAND REACH

14. #2: BRANDYOURSELF &
YOUR PRODUCTS

15. BRANDYOURSELF
Allison Ragsdale Photography
@allisonragsdale
#arpsenior
#arpmodel
#classof2017

16. BRANDYOURSELF
Lively
@livelydurango
#livelydurango
#boutiqueshopping
#blueplatypus
#madeinusa
#springdresses

17. BRANDYOURSELF
Fifth Street Eatery
@fifth_street_eatery
#fifthstreeteatery
#crabcakes
#sandwich
#southernfood
#eatlocal
#getyoursouthon

18. #3: CREATE CONTENT FOR
OTHER PLATFORMS

19. CREATE CONTENT FOR OTHER PLATFORMS
Example: #visitdurango

20. CREATE CONTENT FOR OTHER PLATFORMS
Example: #visitdurango

21. CREATE CONTENT FOR OTHER PLATFORMS
Example: #visitdurango

22. CREATE CONTENT FOR OTHER PLATFORMS
Example: #visitdurango
[FACEBOOK] [TWITTER]

23. CREATE CONTENT FOR OTHER PLATFORMS
Tools
ICONOSQUARE
website: iconosquare.com
free!
manage Instagram: statistics, searches

24. CREATE CONTENT FOR OTHER PLATFORMS
Iconosquare

25. #4: RUN A CONTEST

26. RUN A CONTEST
Example: #summerskyhawks

27. RUN A CONTEST
Example: #summerskyhawks

28. RUN A CONTEST
Example: #summerskyhawks

29. RUN A CONTEST
Example: #summerskyhawks

30. RUN A CONTEST
Example: #summerskyhawks

31. RUN A CONTEST
Example: #summerskyhawks

32. RUN A CONTEST
Example: #summerskyhawks

33. RUN A CONTEST
Example: #summerskyhawks

34. CREATE CONTENT FOR OTHER PLATFORMS
Tools
ICONOSQUARE
website: iconosquare.com
free!
manage Instagram: statistics, searches

35. CREATE CONTENT FOR OTHER PLATFORMS
Tools
INSTAQUOTE
app: InstaQuote
free or $2.99
create simple social media graphics

36. CREATE CONTENT FOR OTHER PLATFORMS
Tools
CANVA
website: www.canva.com
free or $1 per element
create complex social media graphics

37. #5: JUMP ON A TREND

38. JUMP ON A TREND
Example: #PiDay

39. JUMP ON A TREND
Example: #PiDay

40. #6: PRESCHEDULEYOUR
CONTENT

41. PRESCHEDULE YOUR CONTENT
Tools
BUFFER
website: buffer.com
free to $399 per month
preschedule Facebook,Twitter, G+,
LinkedIn

42. PRESCHEDULE YOUR CONTENT
Buffer

43. PRESCHEDULE YOUR CONTENT
Tools
ONLYPULT
website: onlypult.com
$12 – 65 per month
preschedule Instagram

44. PRESCHEDULE YOUR CONTENT
Onlypult

45. #7: PROMOTE & DOCUMENT
AN EVENT

46. PROMOTE & DOCUMENT AN EVENT
Example: #flcclassof2015

47. PROMOTE & DOCUMENT AN EVENT
Tools
STORIFY
website: storify.com
free!
gather hashtag activity across platforms

48. PROMOTE & DOCUMENT AN EVENT
Storify

49. PROMOTE & DOCUMENT AN EVENT
Storify

50. PROMOTE & DOCUMENT AN EVENT
Storify

51. PROMOTE & DOCUMENT AN EVENT
Storify

52. PROMOTE & DOCUMENT AN EVENT
Storify

53. PROMOTE & DOCUMENT AN EVENT
Storify

54. #8: MONITOR MENTIONS

55. MONITOR MENTIONS
Tools
TWEETDECK
website: tweetdeck.twitter.com
free!
monitor hashtags, words, and users on Twitter

56. MONITOR MENTIONS
Tweetdeck

57. MONITOR MENTIONS
Tweetdeck
Monitoring for
#fortlewiscollege

58. MONITOR MENTIONS
Tweetdeck
Monitoring for
#flcgpe

59. MONITOR MENTIONS
Tweetdeck
Monitoring for
Fort Lewis College

60. MONITOR MENTIONS
Tools
SPROUTSOCIAL
website: app.sproutsocial.com
app: Sprout Social
$59 and up per month
enterprise tool: schedule, report, monitor and
more on multiple platforms

61. MONITOR MENTIONS
SproutSocial

62. MONITOR MENTIONS
SproutSocial

63. MONITOR MENTIONS
Tools
MENTION
website: mention.com
$29 and up per month
monitor mentions across platforms

64. MONITOR MENTIONS
Mention

65. #9: PROVIDE CUSTOMER
SERVICE

66. PROVIDE CUSTOMER SERVICE
#FortLewisCollege

67. PROVIDE CUSTOMER SERVICE
Fort Lewis College

68. #10:TRACKYOUR INDUSTRY
& COMPETITORS

69. TRACKYOUR INDUSTRY & COMPETITORS
#craftbeer

70. TRACKYOUR INDUSTRY & COMPETITORS
#durangocraftbeer

71. #QUESTIONS?