14. The Challenge
Get Polished had a few hurdles to overcome,
namely being located within another beauty
service provider’s salon. Added to this was a
general apprehensive about web design and
digital marketing because of previous
experiences with a free website service
provider.
15. The Solution
• ROI Media Works created a sleek and chic responsive website for Get Polished
that seamlessly displayed the salon’s expertise on multiple digital platforms. A
key highlight of the smart phone version is the quick access map and phone
number buttons that make it easier to make appointments.
• Complimentary social media campaigns on Facebook were created to capture
more interest for the services and drive conversions.
18. The Challenge
Create a website structure that would allow regular
golf information updates and would allow the
content to be displayed across a number of
different devices. The creation of a custom
website form, “Book a Tee Time” that would
increase golf tee time bookings. Consideration of
the total cost so that a basic update does not
require a full design and code team to implement.
19. The Solution
• ROI Media Works created an online presence that
oozes style and allows the team at Eagle Point Golf
Resort to perform regular updates without extensive
external input. The responsive, mobile version of the
website pulls across all the essential components of
the website and pulls information such as special
offers.
• Get your golf on, Eagle Point Style: The “Free Golf”
campaign invited users to like the EaglePoint Golf
Resort Facebook fan page. Individuals who clicked
like entered into a draw for one free round of golf.
20. Results
• The website has (up to now engaged) a 10% reach of
British Columbians, equating to 40,000 visits weekly.
• Our acquisition and engagement “Free Golf” campaign
this year drove a 728% increase in Facebook fan base
within 3 weeks.
21.
22. The Challenge
Already a successful company, Rapid Cool wanted to
partner with ROI Media Works to translate their
heating and cooling expertise to the marketplace with
a functional and streamlined website. Their focus on a
website overhaul their existing website to a dynamic,
easy-to-use custom Wordpress. Additionally, as novices
to digital marketing, Rapid Cool’s decision makers
wanted a clearly defined digital strategy as well as
other online outreach endeavours that proved to be an
accessible means of publicizing their business.
23. The Solution
• ROI Media Works partnered with Rapid Cool for a custom responsive
Wordpress site and a digital marketing strategy that included social media,
search engine optimization, and paid-per-click campaigns.
• ROI Media Works was able to hone in on consumer behavior with
customized bid pricing and timeframes. Analyzing visitor flow analysis
enabled ROI Media Works to focus on details like negative keywords and
helped display ads to an accurate target market and funnel conversions.
26. OMG Social Media Conference
Tweet: @roimediaworks @OMGmedia #omgconf
August 15, 2013
Connecting The Dots
Notes de l'éditeur
It’s a long day. Are you going through information overload? Who is implementing SEO? Who is implementing Social media? Who is setting up SEM and goals?
Beer – ingredients Water, Barley / Starch, Hops, Yeast
Your beer is different than my beer. Fragmented market.
Social customer
Grow – increase awareness of brand, positioning
Engage & influence – lead nurturing
Convert – turn them into customers
How to achieve this with integrated marketing?
Customers have lot more options than ever.
Influence them using right channels
First impressions count
Make it easy to find information easily
Responsive and adoptive
They have lot of tools to research and compare. So make sure to appear on page #1 of results
Instant results – test the right keywords
Pick a community that responds most to your message. Make it a central channel to get more fans, followers.