Showcasing my career spanning over 6 years being an empirical professional with a proactive approach in delivering profitable and effective marketing solutions across brands as varied as Consumer Electronics, Automotive branded audio, Infotainment, FMCG/CPG, IT & Telecom, Banking and Infrastructure.

1. R. Lakshmikanth
SELECTED ACCOMPLISHMENTS (2007 – 2013)

2. Strategic Marketing
Special Events, Training Modules, Distributor/Dealer Summits & Exhibitions
Experiential Marketing
Corporate Road Shows, hands-on product demos, RWA Activities
Branding & Communication
PR & Advertising
Retail Project Management

3. Harman International
MARKETING COMMUNICATION SPECIALIST
LIFESTYLE, INFOTAINMENT & LUXURY AUDIO

4. Hear the Truth – Campaign Launch with AR Rahman

5. NDTV Gadget Guru Awards

6. HCL Dealer Meet

7. TiE Golf Tournament
Tie Entrepreneurial Summit

8. Corporate Roadshow
Soul Sante Carnival

9. Palm Meadows : Premium residential community activation
Café Coffee Day Activation

10. HARMAN _ Auto Expo – New Delhi

11. HARMAN _ Auto Expo – New Delhi

12. Annual Dealer Meet - Professional Audio

13. Annual Dealer Meet - Professional Audio

14. 10 hour music festival powered by JBL sound
JBL branding on-site – all staff wearing JBL t-shirts, presence on all collaterals, tickets, POS etc
JBL Tempo giveaways to some members of the audience
Email Blast, SMS Blast and Facebook invites and updates – 500 K gross impressions
Earth Dance Festival

15. JBL was the Sound Partner at the Bloomberg Autocar Awards which is an important event in the auto
industry. Brand visibility through sponsor tags, emailers, print ads, event collaterals, billboards etc.
Bloomberg Auto Car Awards

16. JBL Youth Engagement
Recruited 20 ‘youth ambassadors’ for JBL from the top 10 colleges in Delhi. Their role is to evangelize the brand and generate
trials/sales for JBL products amongst their peer network. The second month of the activity was a huge success and created a
massive buzz amongst the student community in Delhi.

17. JBL Youth Engagement

18. Maruti Suzuki India Limited – Tech Day

19. Mahindra & Mahindra and Fiat Tech Day
BA demos at Mahindra (XUV 500) and Fiat (Linea) fitted with custom tuned Harman systems. These were very well received and in
Fiat’s case we demoed a car with the OEM fitted stock system and then the Harman fitted system. Response was overwhelming.

20. A training workshop for dealers was organized in Delhi and Bangalore. This was followed by a networking dinner. Training certificates
and premium branded merchandise were given to the attendees. Around 120 people participated in both these events.
Luxury Audio -Training Workshops
(Delhi and Bangalore)

21. Luxury Audio -Training Workshops (Mumbai)

22. JBL New Campaign Launch - TVC
The message given out through the ad is that regardless of the source of music, JBL brings it to life for the listener. The
aesthetics have been kept very earthy and organic and the music composed by Rahman complements it beautifully.

23. TV Campaign - 8000 spots - Running in two bursts
TG Primary: 25-44 M Sec A, Secondary : 15-24 M Sec A
Burst 1: Oct 26th – Nov 15th. Burst 2: Dec 20th – Dec 31st ‘12.
Running on 27 channels
Prime time Vs Non Prime time skew – 80:20
Magazine Campaign - 24 Inserts across October, November and December
5 Double Spreads and 19 Full-page Color (FPC) inserts.
JBL New Campaign Launch - Media

24. JBL New Campaign Launch - Print
Front Jacket Newspaper Ad
Quarter Page Newspaper Ads

25. 154 screens with PVR, Cinemax and DT Cinemas across Delhi, Mumbai and Bangalore covering 8 major releases including 2 major
releases – Yash Chopra’s Jab Tak Hai Jaan and Skyfall in 4 weeks.
• Newspaper Ads
Gross Impressions achieved in 15 days – 39.88 Mn
23 Inserts across October and November (before Diwali) in major daily newspapers across Delhi NCR,
Bangalore and Mumbai. This includes 18 quarter page ads on Pg. 01 and 5 Full-page Supplement Jackets
JBL New Campaign Launch – Print & Cinema

26. JBL New Campaign Launch – PrinPR Coverage – Harman CEO – Mr.
Dinesh Paliwal and AR Rahman on CNBC TV 18 t & Cinema

27. PR Coverage – JBL New Campaign

28. Each copy of the Stuff Anniversary edition a 4 page JBL leaflet on new product
launches
Each copy of the What Hi*Fi Anniversary edition carried an 8 page brochure
on JBL home, multimedia and personal audio
Print Innovations - Stuff and What Hi*Fi
Anniversary Editions

29. Logo presence across all pages
Double-spread Ad
Product reviews
Olympic Edition by JBL – 0.54 mn GI

30. Pune: Nagar RoadDelhi Metro: Central Dome
Mumbai: Juhu
Pune: Kalyani Nagar
45.9 million impressions
achieved*
Delhi, Pune and Mumbai OOH

31. Harman Kardon Beautiful Sound Commercial ran on India’s premier lifestyle channel NDTV Goodtimes. A total of
383 spots were aired over 4 weeks from June 13th to July 10th. The ad was also run as a pre-roll for selected
youtube channels
TV Campaign – Harman/ Kardon ‘Beautiful Sound’

32. Print Advertisements

33. Digital Marketing - Popular Posts

34. Product Reviews/Features – 20 stories (print/electronic/digital)
 11 full pages in leading tech magazine AV Max devoted to Harman products including
presence on cover page
 Harman Kardon CL headphones labeled ‘Best Buy’ in Digit magazine’s headphone feature
 Zee Business News channel reviewed the JBL Flip on their show Mobiles and Gadgets
PR – Coverage Summary

35. The JBL OBX and AKG K451 were declared the best products in their respective
categories in What Hi Fi India’s annual awards edition
Product Awards

36. Marketing Assets - Brochures

37. Marketing Assets - Brochures

38. Retail Footprint Expansion - Bangalore
Franchisee Store Launch
Bangalore’s first exclusive lifestyle showroom
was launched @ Phoenix Market City

39. To promote the store-launch, a targeted marketing campaign was developed that included cinema ad spots, radio ads, an
outdoor hoarding, branding at the bowling alley in the mall. There was a discount offered to the first 100 customers who made
purchases at the store. The inauguration was attended by key clients, press and Harman India leadership team.
Radio: 434 spots ran over 7 days
Cinema: 1200 spots ran over a
month
Hoarding: High visibility area, next to the mall where the
store is located.
Blu-O Bowling Alley Branding:
Invite EDM
Franchisee Store Launch – Promotion Campaign

40. Branding at Ambience mall to create curiosity around the impending
launch of the Harman flagship store.
Harman Flagship Store – Mall Branding

41. Retail Footprint Expansion – Shop-In-Shop
1st store-in-store opened at Croma in Mumbai (Malad). The SIS format
has demonstrated positive correlation to sales. Croma’s sales has seen
a 38% spike within the first two months of opening the first SIS.

42. Point of Purchase Branding – Reliance & Croma

43. Retail Footprint Expansion– Endcaps
POP Branding - JBL endcaps installed at Reliance Digital and Croma stores across India. Reliance Digital and
Croma are the largest consumer electronic chains in India

44. Shop signages and in-store branding were undertaken for a number of JBL dealers across the country.
Dealer Signage's and In-Store Branding

45. Turn On – An MAA Group Company
BUSINESS DEVELOPMENT MANAGER
MARKETING COMMUNICATIONS

46. Key Accounts

47. Key Accounts

48. MICROSOFT IDC - Hyderabad

49. MICROSOFT IDC - Hyderabad

50. MICROSOFT IDC - Hyderabad

51. COGNIZANT – Annual Day

52. Indu City Launch with Daksha Seth

53. Indu City Launch

54. COGNIZANT – Annual Day

55. Nobel Lecture – Dr Krishna Mikkilineni, President & MD Honeywell Technology Solutions – Worldwide
Honeywell - Nobel Lecture Series

56. DE SHAW – Annual Day

57. DE SHAW – Annual Day
Bollywood Muscians – Vishal &
Shekhar
DE SHAW – Annual Day

58. CEC (China) - Bangalore Metro
Commencement Ceremony

59. CEC (China) - Bangalore Metro
Commencement Ceremony

60. CEC (China) - Bangalore Metro
Symposium

61. Nobel Lecture – Dr Eric A Cornell
Honeywell - Nobel Lecture Series

62. Kingfisher in Inspirits - Mumbai

63. Kirloskar Electric – IETF NEW DELHI

64. Kirloskar Electric – IETF NEW DELHI

65. AVTEC – DELHI AUTO EXPO

66. 12 Cities
15 Towns
35,000+ Participants
27 Finalists
100 Days
60 Cities
100,000 Participants
50 Finalists
15 Day Training Camp
10 Finalists
The Million Dollar Arm – Pitching Talent Hunt
Season - 1 Season - 2
A Chance to win upto INR 5 Crore!!!

67. The Million Dollar Arm – Press Coverage

68. The First Indian Professional Athletes
Ever To Sign In The USA Endorsee – Anil Kumble
The Million Dollar Arm – Rinku and Dinesh today

69. TV Channel
Partner
Life of Pi actor Suraj Sharma has joined the cast
of Disney's forthcoming baseball movie Million
Dollar Arm, which stars Jon Hamm
Movie Partner –
Disney Pictures
The Million Dollar Arm – Movie Partner & TV Partner

70. Thank You
R. LAKSHMIKANTH