EZ-Fare 505 case study
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An exploration for a potential application for Smartphones by Master's students at Georgetown University's Communication, Culture and Technology program.
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EZ-Fare 505 case study
- 5. E‐Z Fare Lauren Barne- Anne‐Benne- Cook Danielle Haigh Shelby Hodgkins Yuan Li EZ‐FARE Yusuf Ozhan CCT 505 Fall 2010
- 6. The Problem… • Streamline transportaKon experience for consumer • Streamline pay‐system for mulK‐city transportaKon system • Fund and develop transportaKon within the United States
- 7. The Problem… • Streamline transportaKon experience for consumer • Streamline pay‐system for mulK‐city transportaKon system • Fund and develop transportaKon within the United States
- 8. The Market… • Begin between two frequented ciKes (NYC and Washington, DC) • Smartphone users within these areas • Expand to enKre Northeast Corridor ‐ snow ball effect
- 9. The Market… • Begin between two frequented ciKes (NYC and Washington, DC) • Smartphone users within these areas • Expand to enKre Northeast Corridor ‐ snow ball effect
- 12. How it works... • The user of the app sets up account with EZ‐Fare using major credit card or Pay Pal like system. • User chooses the city in which they are located from a drop‐ down menu • Scans phone over ‘zone’ on turnsKle to swipe bar code.
- 13. How it works... • The user of the app sets up account with EZ‐Fare using major credit card or Pay Pal like system. • User chooses the city in which they are located from a drop‐ down menu • Scans phone over ‘zone’ on turnsKle to swipe bar code.
- 14. How it works… • Pay $2 for applicaKon ‐ most interviewees agreed • Interviewees were already Smartphone users • CiKes facing debt, less responsive
- 15. How it works… • Pay $2 for applicaKon ‐ most interviewees agreed • Interviewees were already Smartphone users • CiKes facing debt, less responsive
- 16. Popular Literature • Metropolitan TransportaKon systems expanding • Increasing wireless service • NYC ‐ Visa Paywave
- 17. Popular Literature • Metropolitan TransportaKon systems expanding • Increasing wireless service • NYC ‐ Visa Paywave
- 18. It’s the Law… • Privacy: personal locaKon access • Privacy: credit card informaKon
- 19. It’s the Law… • Privacy: personal locaKon access • Privacy: credit card informaKon
- 20. Urban Planning • ImplementaKon ‐ coordinaKng with metropolitan areas and their current infrastructure • IncenKves ‐ how to encourage the spread of this app and possibility of subsidizing projects • CoordinaKon ‐ federal and metropolitan funds toward their city’s needs
- 21. Urban Planning • ImplementaKon ‐ coordinaKng with metropolitan areas and their current infrastructure • IncenKves ‐ how to encourage the spread of this app and possibility of subsidizing projects • CoordinaKon ‐ federal and metropolitan funds toward their city’s needs
- 22. Our PerspecKve…
- 23. Our PerspecKve…
- 24. Thanks! EZ‐FARE
- 25. Thanks! EZ‐FARE
Notes de l'éditeur
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- Unintended Consequences: Urban Planning and the Law\nVisaPaywave was created in hopes of establishing a contact-less fare system by 2014 (Kabak 2010). Some issues that NYC has evaluated in regard to this application are: maintenance of online registration system that serves millions of people each day, options for riders who do not have credit cards or who do not want to give credit card information to the city and whether the new technology will be obsolete by the time it is finally implemented (Kabak 2010). Similarly, urban planning, as a discipline, was an aspect that raised several questions in regard to the implementation of EZ-Fare. For example, we must examine the issue of how this technology would be implemented in current transportation systems (Macket 1999; Maccuben 2008). \nClearly, it is easier to install new technology in order to take this new way of traveling into account when building a new station, but it may be difficult for cities to modify their systems in order for EZ-Fare to work. It may also be difficult to obtain subsidies to finance implementation of EZ-Fare (Pucher 1983). However, author Benjamin Kabak indicates that local governments may be interested in implementing our app for several reasons: it will be easier to collect fares and will make payment between agencies more efficient (Kabak 2010). We would need to look at the constraints of previous technologies and their implementation, examine issues particular to transportation systems, and analyze the workings of the decision-making process of metro-rail and public transportation planning.\nWhile urban planning raises several questions with regard to the implementation and practicality of EZ-Fare, \n
- Approaching the problem with knowledge from law from a former lawyer\nApproaching the problem with a student from China, where similar things have been done before\nWorking together to think of what we might be overlooking...\n
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