This document presents a brand prism analysis of WhatsApp. It analyzes WhatsApp's physique, personality, culture, reflected user, self-image, and relationships. WhatsApp's physique includes its chat logo signifying messaging and name signifying knowing the latest news in real time. Its personality is innovative and provides an alternative to SMS that extends users' selves for comfort. WhatsApp's culture is innovative, expressive, and focuses on building users' networks.

1. BRAND PRISM
Presented By,
Aravind Uppala 122
Dasari Pradeep 126
Sangam Lalsiva Raju 138
Rajesh Mishra 151
Ankit Narula

2. WHATS APP BRAND PRISM
 Physique-
Logo signifies the chat
Name signifies – knowing the latest news, doing at
the
moment
Real time messaging
 Personality-
Innovative , Extend the self (comfort), SMS
alternative
 Culture-
Innovative, Expressive, Building the network

3. Contd.,
 Reflected User-
Smartphone user, tech savvy , youth
 Self-Image-
Stay connected all the time
being economical
 Relationship-
Friendship