1. 2010 Email Marketing Bootcamp & Certification Instructors Nicholas Einstein Director of Strategic Services, Datran Media [email_address] #datranmedia #nick’s Aaron Smith Director of Professional Services, Smith-Harmon, a Responsys Company [email_address] #smithharmon #aaron
21. Start at the Beginning Use Email to… Acquire! Retain! Transact! All of the Above!!! Engage Reach Reactivate
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24. Start at the Beginning 1. What is the Main Goal? Acqure! Retain! Transact! All of the Above!!! Engage Reach Reactivate
25. Start at the Beginning Great Goal! Email reactivation or “win-back” campaigns that integrate email, analytics and e-commerce data can result in conversion increases of more than 100%.* *Forrester Research
26. Start at the Beginning 2. How Do We Measure Success? conversions clicks share of wallet all of the above!!! revenue increase buzz increase referral rates decreases attrition customer engagement
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28. Start at the Beginning 2. How Do We Measure Success Measure of success getting messages to your audience Measure of subscriber interaction with campaign Measure of financial impact Bounce Rate Spam Complaint Rate Inbox Delivery Rate Open Rate Revenue Click-Through Rate Conversion Rate Click-to-Open Rate Average Order Value Unsubscribe Rate Revenue Per Email bounces/emails sent spam complaints/emails delivered emails that reach the inbox opens/emails delivered total clicks/emails delivered total clicks/total opens unsubscribes/emails delivered revenue per campaign orders/visits revenue/bookings rRevenue/emails delivered
66. Thank You for Joining Us! Become an eec member & join the world’s largest organization of email marketers. Save 10% with discount code ClickZ when you join or renew by August 31, 2010 Subscribe to our FREE industry newsletter: www.emailexperience.org Contact Ali Swerdlow with any questions: ali@emailexperience.org
Notes de l'éditeur
Warm up to the audience. Introduce yourselves. Get things going. Let them know that you are representing the Email Experience and that the workshop has actually been developed by numerous experts across the organization. If they like the course, encourage them to become members and refer their friends.
Sales to customize based on meeting
Sales to customize based on meeting
Warm up to the audience. Introduce yourselves. Get things going. Let them know that you are representing the Email Experience and that the workshop has actually been developed by numerous experts across the organization. If they like the course, encourage them to become members and refer their friends.
Sales to customize based on meeting
Sales to customize based on meeting
Sales to customize based on meeting
Sales to customize based on meeting
Sales to customize based on meeting
Sales to customize based on meeting
Warm up to the audience. Introduce yourselves. Get things going. Let them know that you are representing the Email Experience and that the workshop has actually been developed by numerous experts across the organization. If they like the course, encourage them to become members and refer their friends.
Sales to customize based on meeting
Sales to customize based on meeting
Sales to customize based on meeting
Sales to customize based on meeting
Sales to customize based on meeting
Sales to customize based on meeting
Sales to customize based on meeting
Sales to customize based on meeting
Sales to customize based on meeting
Sales to customize based on meeting
Sales to customize based on meeting
Sales to customize based on meeting
Sales to customize based on meeting
Sales to customize based on meeting
Warm up to the audience. Introduce yourselves. Get things going. Let them know that you are representing the Email Experience and that the workshop has actually been developed by numerous experts across the organization. If they like the course, encourage them to become members and refer their friends.
Sales to customize based on meeting
Sales to customize based on meeting
Sales to customize based on meeting
Sales to customize based on meeting
Sales to customize based on meeting
Sales to customize based on meeting
Sales to customize based on meeting
I designed this slide to be used to set up how we understand the different types of email customers there are, and we know based on who they are, what type of emails we should send to increase relevancy and drive revenue.
Sales to customize based on meeting
Sales to customize based on meeting
Warm up to the audience. Introduce yourselves. Get things going. Let them know that you are representing the Email Experience and that the workshop has actually been developed by numerous experts across the organization. If they like the course, encourage them to become members and refer their friends.
![2010 Email Marketing Bootcamp & Certification Instructors Nicholas Einstein Director of Strategic Services, Datran Media [email_address] #datranmedia #nick’s Aaron Smith Director of Professional Services, Smith-Harmon, a Responsys Company [email_address] #smithharmon #aaron](https://image.slidesharecdn.com/eecslideworkshop-100813170908-phpapp01/85/Eec-slide-workshop-1-320.jpg)
