2. Is your website creating sales for you or driving
clients to your business?
If not, then you are losing a number of prospective customers to your competition!
If you are not on the
first 2 pages of the “Search Engine Optimization involves optimizing or changing a
search engines, you website such that it becomes friendly for the Search Engines to get
are losing improved positioning on the Search Engines for its target
customers.
keywords.”
Search Engine Optimization has gained a lot of importance as it allows you to use your
website to market your products and services on the Internet and drive users and traffic
to it. Internet acts as a marketing medium for your website promotion efforts. A well
planned Search Engine Optimization strategy can give you the results you need. We
follow an 8 step SEO process for optimizing websites.
THE EIGHT STEP WEBSITE SEO PROCESS
Our SEO process is divided into the following 8 steps. These steps are proven and have always given us the results we
want for our clients:
1 2 3 4
Website Client Keyword Content
Analysis Requirements Research Writing
5 6 7 8
Website Submission of Link Building Reporting
Optimization Website
3. 1 Website Analysis
Website Review
Competitor Analysis
Current site positioning
The initial analysis
serves as a The first step involves an in-depth analysis of the website which needs to be optimized
benchmark and is for the Search Engines. We check the current website positioning on the Search
used to track Engines, its Search Engine Friendliness and the amount of traffic it is getting from the
progress as we
Search Engines.
work.
2 Client Requirements
Reasons for SEO
Get Client Expectations
Set Goals & Targets
It is essential to
understand the In the second step, we identify the purpose behind doing SEO. Whether the client wants
client requirements to achieve high search engine rankings, increase sales, get newsletter subscribers or
before any SEO improve popularity? Once we know the client expectations, we set our goals
work is started. accordingly.
3 Keyword Research
Initial Keywords List
KW List Expansion
Final list of Keywords
Search Engines can
drive traffic to your Keyword Research is one of the most essential steps of any SEO campaign. The client
website if you gives an initial list of keywords and we expand it to find related keywords which can help
achieve top drive traffic through the search engines. The final keywords list is approved by the client.
rankings for your
keywords.
4 Content Writing
Keyword incorporation in content
Landing page creation
Search Engine After the final list of keywords is discussed, we start writing content for the different
Spiders consider sections of the website. Keywords are incorporated to the text content of the website.
website content an New pages are also added to the website and content is written for the new pages.
important ranking
factor.
4. 5 Website Optimization
New Navigation Plan
HTML Code optimization
Removal of unnecessary Flash and JavaScript
Developing a On-page updates like Title Tags, Meta Tags, Internal Links, Headings, Images and
Search Engine ALT Tags
Friendly website is
Addition of Site Map
an essential part of
on-page The Website Optimization step involves a number of sub-steps and processes which are
optimization. carried out on the website pages to make them Search Engine Friendly. We propose
and implement a new navigation structure for the website if there are problems with
the existing website navigation plan which can cause problems with the Search
Engines.
Sitemap is incorporated to the website, and the Title Tags, Meta Keywords and Meta
Description Tags are added to the website pages. Internal linking of the website is
improved and heading tags and ALT Tags are added to the web pages. On-page
optimization is carried out to make the website Search Engine Friendly and easy to
navigate by the search engine spiders.
6 Submission of Website
Anchor Text creation
Submission to Web Directories
Submitting your Search Engine Submission
website to web
directories is a good The submission process allows the website to be submitted to some of the most
way to obtain one- prominent search engines and directories on the Internet. Submission to these
way links. directories and search engines allows quick indexing of the website and its pages.
7 Link Building
Finding quality link partners
Contacting link partners
Replacing old or removed links
Links can also help
drive traffic to your Link Building is the most important step in off-site optimization of a website. Finding
website from other quality link partners for a website can be a tedious and time consuming task. We hand
web pages on the pick quality sites and contact them to finalize the link deal using appropriate anchor
Internet. texts in the incoming links.
5. 8 Reporting
Keyword Ranking Reports
Website Traffic Reports
Link Popularity Reports
Targets & Goals Achievement
Reporting allows us
We track our progress and give updates to the client on a regular basis. We send
to show our keyword ranking reports, website traffic reports and link popularity reports to the client
progress to the every month. Web Analytics programs like Google Analytics is used to keep track of the
client on a regular traffic coming to the website. We also use Google Analytics to set goals and targets to
basis. achieve them.
The 8 step process ensures results for our clients within the time frames we provide to the customer at the start of any
project.
How can SEO Help You?
We offer a number of SEO services which can help you achieve rankings on the Search Engines. A list of these services is
given below, along with the benefits.
Services Offered Benefits of SEO
Keyword Research High Search Engine Rankings
Website Content Writing Targeted Traffic
Directory Submissions Repeat Customers
Search Engine Submission Increased Sales
Link Building Services Increased Revenue
Website Optimization High Return on Investment
For more information about our Search Engine Optimization Services,
please feel free to email us at info@etrix.ie or call us at +353 1 4100637
