Lance Wills

San Francisco Bay Area United States

Head of Marketing for Bento for Business Financial Technology (FinTech) Startup

Technology / Software / Internet

PROFESSIONAL SUMMARY Full-stack performance marketer; strategy, tactical execution, testing and reporting. Head of Marketing (& Engineer) with thirteen years of T-shaped data driven marketing, analytics, & sales experience In a CMO role in your growth phase company, I will: • Accelerate growth via a multi-channel strategy • Leverage "Lean Theory" to track/optimize/pivot campaigns and landing pages • Implement a lead-to-revenue Marketing Automation process, with content and analytics • Implement Agile Marketing & A/B testing to shape marketing/product/business strategy Key strengths include: • Technical generalist with broad multi-channel digital marketing strategy and tac