1. A REVIEW OF THE REPRESENTATION OF
THE ENVIRONMENT IN PRINT MEDIA

2. GROUP AND ROLES
• Cheryl Bennett – Graph
researcher and writer.
• Deb Royle – Broadsheet poster
designer.

• Michelle Townsend – Tabloid
poster designer.

• Katy Dixon – Intro writer and
PowerPoint designer.
• Kelly Marie Farnsworth –
Presenter and conclusion writer.
• Fiona Megarrell – Presenter and
conclusion writer.
 To be added – photo of
group.

3. INTRODUCTION
 National daily papers
chosen: The Times,
The Sun, The Mirror,
The Daily Mail, The
Independent and
The Daily Express.
 Both Broadsheets
and Tabloids.
 Various readership
groups.

4. NATIONAL READERSHIP SURVEY
Adults Men Women
Total 15-44 45+ Total Total
UNWEIGHTED SAMPLE 36604 14689 21915 16089 20515
Daily Newspapers
The Sun 7700 15.5 4283 17.5 3417 13.5 4371 18.0 3329 13.0
Daily Mail 4739 9.5 1166 4.8 3572 14.1 2289 9.4 2450 9.6
Daily Mirror/Record 4004 8.0 1612 6.6 2392 9.4 2076 8.5 1927 7.5
Daily Mirror 3117 6.3 1249 5.1 1868 7.4 1623 6.7 1494 5.9
Daily Record 909 1.8 376 1.5 533 2.1 468 1.9 441 1.7
The Daily Telegraph 1751 3.5 389 1.6 1362 5.4 915 3.8 836 3.3
The Times 1613 3.2 669 2.7 944 3.7 923 3.8 690 2.7
Daily Star 1551 3.1 994 4.1 557 2.2 1077 4.4 473 1.9
Daily Express 1423 2.9 328 1.3 1095 4.3 674 2.8 750 2.9
The Guardian 1130 2.3 552 2.3 577 2.3 606 2.5 523 2.1
The Independent 556 1.1 295 1.2 261 1.0 319 1.3 237 0.9
Financial Times 391 0.8 210 0.9 181 0.7 280 1.2 111 0.4
www.nrs.co.uk October 2009 – September 2010

5. INTRODUCTION CONTINUED
 Each member of the group bought 10 specific papers in
November.
 To reduce the information down we picked six
environmental based topics; Conservation, Poaching,
Medical Research, Energy Sources, Natural Disasters
and Climate Change.

6. GRAPH ONE – FREQUENCY PART 1
0
2
4
6
8
10
12
14
16
18
20
daily mail
independent
times

7. GRAPH TWO – FREQUENCY PART 2
0
1
2
3
4
5
6
7
poaching energy medical
research
conservation Natural
disaster
Climate
change
Express
Sun
mirror

8. GRAPH THREE

9. GRAPH FOUR

10. CONCLUSION

11. THANKS FOR WATCHING!