SEO guidelines for an effective Ecommerce Homepage

1. Ecommerce website homepage –SEO’s most important page
To improve conversions on the ecommerce store, one must take care of the
homepage since it is highly crawled by search engines and most often visited by
users/potential buyers. Below given are some very essential points need to be
taken care for the homepage SEO.
1. Keep your home page simple:
Ensure your homepage is clearly visible without scrolling i.e. a user friendly layout
helps users easily identify the various sections from homepage and take the
required actions.

2. The Jcrew.com homepage again clearly shows the login, internal search, office
locations, new arrivals, images of popular products, email subscription box in a
single frame.
2. Make your URLs search-engine friendly
Use smart categories or tags names that are included in the URL
3. Use Call to Action Buttons
Entice your user to visit more products, or interesting stuff, using clear call to action buttons.
4. Regular Content Updates – Fresh content to attract return visitors. Secondly provide visual and
verbal clues to reveal the site’s underlying content and encourage deeper browsing – teasers, recent
articles, featured items, top picks etc.

3. 5. Title & Description – Since homepage is the most important page of a website,
clear title and description helps create a brand value in search engines.

4. 6. Supply both new and return visitors with desired content – since each visitor is
looking for different types of information
7. Conclusion
Usability is crucial for e-commerce sites and since a happy customer will most likely return, making the
experience as good as possible must be one of the main objectives for ecommerce stores. Since the user
is most likely to remember the brand, there is high probability of visiting the homepage very often. It is
therefore very important for us to optimize homepage to attract traffic and improve conversions.