How can early stage startups make the most of pay-per-click advertising without a budget. Using Google AdWords effectively for market research and to promote a new mobile app.

1. Bootstrap
Marketing
for Startups
March 8th
JCI Dublin
Guiness Enterprise Center

2. KEYWORDS
AD TEXTS
Bootstrap Marketing for Startups
LANDING
PAGES
@StartDubUp

3. Bootstrap Marketing for Startups
@StartDubUp

4. Think Different.
Bootstrap Marketing for Startups
@StartDubUp

5. Don’t start a bidding
war against big
companies
Bootstrap Marketing for Startups
@StartDubUp

6. It takes time and effort to
prove to Google you are
real.
Bootstrap Marketing for Startups
@StartDubUp

7. Let’s think
different.
Bootstrap Marketing for Startups
@StartDubUp

8. Value for Money
Golly, I could reach out
to 1.6m people for just
Cost Per Thousand CPM (£)£25? £100 will give us
TV ads
10,50
10,500 impressions
Search Ads
3,5
28,500 impressions
Display Ads
1,5
66,500 impressions
Mobile Ads
0.06
1,6 m impressions
Bootstrap Marketing for Startups
@StartDubUp

9. Step 1. Test Product Validity
Idea A:
Photo Frame
Idea B:
Video Chat
Idea C:
Home Screen
0.18% CTR
0.39% CTR
0.60% CTR
Budget £25
Bootstrap Marketing for Startups
@StartDubUp

10. Step 2. Pay Attention to Emails
Budget £-90
Bootstrap Marketing for Startups
@StartDubUp

11. Step 3. Test Market Potential
Budget £100
Bootstrap Marketing for Startups
@StartDubUp

12. 4. Step Test Ad Copy
2.97% CTR
Bootstrap Marketing for Startups
2.67% CTR
1.48% CTR
@StartDubUp

13. £25 can go a long way...
-£75 AdWords Coupon
£25
Idea validation
£-90 AdWords Emails
£100 Market Potential Testing
£65
Ad Copy Testing
£25
Total Spend
Bootstrap Marketing for Startups
Highlights:
● Showed product to over 1.2M
people.
● Got over 10k market research
responses.
● Found out where our biggest
market potential is.
● Learned what people like about our
app.
@StartDubUp

14. Bootstrap Marketing for Startups
@StartDubUp