Presentation going through what social media is. Then detail on Facebook, LinkedIn, Blogging, YouTube, Foursquare and Twitter.

1. All You Need to Know About Social Media

4. Let’s Watch a Video

5. Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers…… Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a driving factor in the idea that the current period in time will be defined as the Attention Age . Source: Wikipedia.com What is Social Media? OR…. a way to have a conversation with your audience

6. What is Social Media?

7. Source date: 16/2/10 Demographics of users on social networking sites

8. Is social networking worth it?

9. People use the internet to make purchase decisions and recommendations to others Are you convinced yet?

11. Do You Google Yourself & Your Business? 80% of people google a business before working with them

13. 44 video results 218,000 total results

14. Which Social Media To Use?

16. ®

17. The Different Facebook Accounts Page Groups Profile Can be used for business or personal Can be used for business or personal ONLY personal use! As many people as want to can “like” the page As many people as want to can join the group Limited to 5000 friends Posts by the page admin appear in people’s newsfeeds & their friends can see them if they comment Posts by anyone in the group can notify all members, depends on the member settings Posts by profile owner appear in friends newsfeeds People can just “like” the page no need for approval Can be set for automatic joining, or approval to join Have to approve each friend Updates can be sent to all members at one time No updates or messages can be sent to the group, but there is a group chat facility Can send messages to all friends Can be customised with app’s CANNOT be customised Can be customised with app’s Always public Can be public, private or secret Can be public or private Found by search engines NOT found by search engines Found by search engines (but can be locked down) Posts come from the Page, not the admins Posts come from individuals Posts come from profile owner No one knows who the admins are (unless they say) All group members are listed - Usernames available Usernames NOT available Usernames available Insights about visitors available NO insights No insights

18. Types of Facebook Accounts - Profile

19. Types of Facebook Accounts - Group

20. Types of Facebook Accounts - Page

21. Pages express individuality

23. Page appears in online search

24. Page updates appear in news feeds of fans

25. Position yourself as an expert

26. Promote Events

27. Grow A Community Consumers answering each others questions

28. Engage with Your Audience

29. Consumers saying that they haven’t received their Mocks Listen to Your Audience Love negative comments!

30. Repurpose Content

31. Research

33. Stats on Page Likers

34. React in real time Started on Feb 3, Fans on Feb 10 th = 2322

35. Facebook Places

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37. Twitter is Growing

38. Twitter Usage March 2010 statistics

39. Twitter Usage March 2010 statistics

41. Customise your page

42. Customise your page

43. Your profile appears in online searches

44. Search for diet

45. Search for #diet

46. Drive people to your website Hashtags Direct to your website Promote blogs

47. Communicate Offers

48. Respond to customers

53. App’s for Twitter TweetDeck Can also be used to update your Facebook page & LinkedIn Plus you can now schedule message on it You can also use Hootsuite and 100s more!

55. Search for Mudgee Tourism

56. Create Your Own YouTube Channel

57. Why YouTube?

58. Why YouTube?

61. Profile

62. Company Profile

63. Search Engine Results

64. Link to your blog

65. Communicate

66. Promote yourself as an expert

67. Research Resource

69. Recruitment

70. Get recommendations

71. Networking Groups

72. Networking Groups

73. Networking

74. Promote Events

75. Blogging

76. What is a Blog? A blog (a blend of the term web log ) is a type of website or part of a website . Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog . Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries . A typical blog combines text, images, and links to other blogs, Web pages , and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art ( Art blog ), photographs ( photoblog ), videos ( video blogging ), music ( MP3 blog ), and audio ( podcasting ). Microblogging is another type of blogging, featuring very short posts. Source: wikipedia.com

77. Is Anyone Using Blogs?

78. Source: Technorati.com State of the Bloggersphere 2010 What do People Say About Blogs?

79. Source: Technorati.com State of the Bloggersphere 2010 What is your likelihood to recommend a brand, product, or service from these information sources?

80. Or Photobucket, or Picasso etc….

81. Photo Blog

82. Photo Sharing

85. Create a Page for Your Business

87. - HARD WORK You Should know that Social Media is…. - PART OF MARKETING - NOT A SILVER BULLET - A WAY TO PROMOTE - SOMETHING THAT TAKES TIME

88. www.SocialRabbit.net Questions http://au.linkedin.com/in/LaraSolomon www.Facebook.com/SocialRabbit www.Twitter.com/LaRoo www.YouTube.com/user/TheSocialRabbit