What teens are doing online and particularly in social media. How to work out which social media will work best for your organisation, tips on best practice and specific tips for Facebook, YouTube and Twitter.

1. Social Media

2. Who is Lara Solomon?
• Author of Brand New Day – The Highs & Lows
of Starting a Small Business
www.BrandNewDay.com.au
• Chief Rabbit at Social Rabbit
www.SocialRabbit.net
• Winner of Telstra NSW Micro Business Award
2008
• Finalist in Telstra Young Businesswoman
Award in 2005 and 2008
• Blogger for
www.SmartCompany.com.au,
www.socialnomics.net,
www.flyingsolo.com.au

3. • The best way to reach young people on
social media
• How to interact on social media for best
results
• The do’s and don’ts of social media
• Managing negative comments
• Practical tips and advice to make the
most out of the social media you are using

4. Let’s Watch a Video

5. What is Social Media?
Social media is media designed to be disseminated through social
interaction, created using highly accessible and scalable publishing
techniques. Social media uses Internet and web-based
technologies to transform broadcast media monologues (one to
many) into social media dialogues (many to many). It supports the
democratization of knowledge and information, transforming people
from content consumers into content producers…… Businesses
also refer to social media as user-generated content (UGC) or
consumer-generated media (CGM). Social media utilization is
believed to be a driving factor in the idea that the current period in
time will be defined as the Attention Age. Source: Wikipedia.com
OR…. a way to have a conversation with your audience

6. What is Social Media?

7. Australian Teens Using Social Networking
Sites
Source: http://newmediaresearch.educ.monash.edu.au/moodle/pluginfile.php/2117/mod_label/intro/SNSandRisks_REPORT.pdf

8. Australian Teens Using Social Networking
Sites
Source: http://newmediaresearch.educ.monash.edu.au/moodle/pluginfile.php/2117/mod_label/intro/SNSandRisks_REPORT.pdf

9. USA Teens Online
http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report_Final_with_toplines.pdf

10. USA Teens Online
http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report_Final_with_toplines.pdf

11. USA Teens Online
http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report_Final_with_toplines.pdf

12. Video in Australia

13. Find Out Where They Are
www.facebook.com/ads/create

14. Find Out Where They Are
http://twitter.com/#!/search-advanced

15. Find Out Where They Are
www.google.com/trends
www.google.com - blogs

16. Find Out Where They Are
Other ways…..
1. Ask your audience what they use
2. Do a quick survey
3. See what your competitors are using

17. Find Out Where They Are

18. Tip 1. What do you enjoy using?

19. Tip 2. Choose your weapon

20. Tip 3. Be Consistent

21. Tip 4. Have a conversation

22. Tip 5. Have fun!

23. Tip 6. Social media takes time...

24. Tip 7. Add Value

25. Tip 8. Be real

26. Tip 9. Promote yourself

27. Tip 10. Interact

28. You Should know that
Social Media is….
- HARD WORK
- PART OF MARKETING
- NOT A SILVER BULLET
- A WAY TO PROMOTE
- SOMETHING THAT TAKES TIME

29. Managing Negative Comments

30. Managing Negative Comments
- Keep on top of what
people are saying
- Respond quickly to any
comments
- Take people offline as
soon as you can
- Don’t have an account
that isn’t monitored

31. Watch….
www.google.com/alerts
www.socialmention.com

32. ®

33. Facebook Page Tips
- Set up a page NOT a personal profile or a group
- Know WHY you have a page
- Work out why people should interact with you
- Put up engaging content
- Have a simple eye catching cover image
- Add content regularly
- Promote your page in other marketing both on and off line
- Respond to comments
- Add applications to make the page more interesting
- Check your page insights
- Go for quality not quantity

34. ®

35. Twitter Tips
- Decide on the purpose of your account
- Work out why people should interact with you
- Put up short engaging content
- Add your profile information
- Add content regularly – min of 5 tweets a day
- Promote your twitter account in your marketing both on and offline
- Respond to mentions
- Talk to people
- Retweet
- Share interesting content

37. YouTube Tips
- Give Your Channel a name
- Fill in a description & keywords for every video uploaded
- Check for comments & respond
- Favourite other videos
- Use playlists to make videos easier to find
- Regularly upload videos
- Promote your channel in other marketing both on and off line
- Comment on other videos
- Better to get content up than have it perfect
- Don’t be too promotional
- Shorter is better

38. Questions
http://au.linkedin.com/in/LaraSolomon
www.Facebook.com/SocialRabbit
www.Twitter.com/LaRoo
www.YouTube.com/TheSocialRabbit www.SocialRabbit.net