5 Important Techniques to Get Clients Online by Larry Bodine, presented by PILMMA

Larry Bodine
Web and Marketing Consultant
June 10, 2015
Presented by PILMMA Super Summit

Bit.ly/LawBlogGuru
• Editor of The National Trial Lawyers &
PersonalInjury.com
• Former Editor in Chief of Lawyers.com.
• 15 years of experience as business development
trainer.
• Former litigator.
Bit.ly/LawBlogGuru
LarryBodineNow@Gmail.com
520.577.9759
Today’s Presenter:
These slides will be available after the program

Bit.ly/LawBlogGuru
1. How to gather better intel on your website visitors.
2. The value added element you must have on your website to capture
more leads.
3.The “killer app” – the most effective online marketing approach.
4. A powerful visual tool that your law firm should start using right now.
5. Giving your visitors a moving experience.
Techniques to Get Clients Online

Bit.ly/LawBlogGuru
Internet is #1 way consumers search for lawyers
May 2014

Bit.ly/LawBlogGuru
Gather better intel on your website visitors
OLD: An electronic brochure - branding materials
Marketing Automation System
 Identify website visitors by name
 Know what pages each person visits
 Compile data into person’s profile in your CRM system
 Generate a hotlist of high-value prospects
 Automatically send target follow-up messages
NEW: A Lead-Generating Website – proactive BD tool

Bit.ly/LawBlogGuru
Visitor identification:
Click on link in email or complete a web form:
• Marketing automation system drops a cookie
on their computer
• Tracks everything the person does.
• Connects their actions with their name.

Bit.ly/LawBlogGuru
System scores the lead
Good prospect:
• Reads many articles
• Views bios
• Completes a web form
• Signs up for an event
• Returns twice that week
Automated follow-up – based on their
actions on the web site, e.g., new articles
that relate to a downloaded e-book
Info
gained
on
website
Contact’s
record
of
visitor
Marketing automation system connects:

Bit.ly/LawBlogGuru
How to gather better intel on your website visitors
How to Follow-up Effectively:
• Invite person to upcoming event
• Attorneys connect with person on LinkedIn or Facebook
• Send a personal email thanking her for downloading the whitepaper
• Seek her out at the next conference or meeting they go to
• Call and have a conversation with the person.

Bit.ly/LawBlogGuru
Gather better intel
on your website
visitors
Source:
Business-Software.com
http://bit.ly/1Qvduey

Bit.ly/LawBlogGuru
Elements get your visitors to do what you want
them to do.
• Register for a free educational program
• Attend a webinar
• Sign up for your newsletter
• Download a whitepaper
• Call or email the firm to get something free
Also presents the opportunity to generate leads
& close sales.
Elements that add value

Bit.ly/LawBlogGuru
Elements that add value

Bit.ly/LawBlogGuru
• 11-15 blog posts per month
generated almost 2X as many leads
• 11-15 or more blog posts per
month have 3X more traffic
Blogging is the “killer app”

Bit.ly/LawBlogGuru
Frequent
Blog
Posts
» The more you
blog, the more
clients you get
–Hubspot 2012
» Updated 2-3 times
per week
» Best length: 300 –
400 words

Bit.ly/LawBlogGuru
My Blog: LawLytics
• Alternative to WordPress
• Responsive design – mobile
friendly
• Founded by lawyers, for
lawyers
• Built-in SEO
• Lots of support & education
• See my review:
http://bit.ly/LarryReview

Bit.ly/LawBlogGuru
Infographics: a Powerful Visual Tool

Bit.ly/LawBlogGuru
Infographics: a Powerful Visual Tool
http://chicagodogbiteinjurylawyers.com

Bit.ly/LawBlogGuru
Videos: A Moving Experience
• 62% of Google search results include video. - Source: Marketingland
• Video is 50 times more likely to appear in organic search results in
Google than plain text results. - Source: Forrester Research
• Video search results have a 41% higher click-through than plain text
results. - Source: aimClear
• People stay 2 minutes longer on your site if you have video. - Source:
Comscore
• Posts with videos attract 3 times more inbound links than plain text
posts. - Source: Moz

Bit.ly/LawBlogGuru

Bit.ly/LawBlogGuru
278,984
views
Attorney, Michael C.
Blickensderfer

Bit.ly/LawBlogGuru
• LocalLawyerGuide.com – 34 studios nationwide. 100
attorneys have recorded 600+ videos
• $4,000 for:
– 9 HD Videos
– Custom Intro/Outro
– On-site director
– Teleprompter Included
– Personal attention
• Special PILMMA discount: $1,800
www.locallawyerguide.com/legal-marketing
– Use code PILMMA2015
Video Production for Attorneys

Bit.ly/LawBlogGuru
Get a free Content Evaluation
• Not getting any engagement with visitors?
• Getting the wrong traffic?
• Visitors not turning into clients?
Are you
Blogging
MORE…
and
Enjoying it
LESS?
Bit.ly/LawBlogGuru
LarryBodineNow@Gmail.com
520.577.9759

Bit.ly/LawBlogGuru
1.How to gather better intel on your website visitors.
2.The value added element you must have on your website to
capture more leads.
3.The “killer app” – the most effective online marketing approach.
4.A powerful visual tool that your law firm should start using right
now.
5.Giving your visitors a moving experience.
Techniques to Get Clients Online

PILMMA’s Legal Marketing & Management Super Summit: July 16th – 18th Fort Worth, TX
In 35 Days, the most important opportunity of
the year for your law firm starts.

5 Important Techniques to Get Clients Online by Larry Bodine, presented by PILMMA

Recommandé

Recommandé

Contenu connexe

En vedette

En vedette (18)

Dernier

Dernier (20)

5 Important Techniques to Get Clients Online by Larry Bodine, presented by PILMMA