Marketing Sherpa: College credit card marketing best practices

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Larry Chiang, CEO Duck9

Credit card marketing that is CARD Act compliant

Économie & finance Business Technologie

Larry Chiang Founder CEO D.u.c.k.9 (Digital Underground Credit Knowledge 9) Tuesday, March 6, 2007 Integrating Mobile & Email Marketing

Mentor Marketing (MM) via SMS ,[object Object],[object Object]

Duck9 in a nutshell ,[object Object],[object Object],[object Object]

Duck9 uses Mentor Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Duck9 Ranks and Migrates Prospects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Duck9 Prospect Ranks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Newsletter Strategy ,[object Object],[object Object],[object Object],[object Object]

Keys to Copying Duck9’s program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contest Form ,[object Object],[object Object]

Contest: FICO Score Prep Three data points only

Duck9 Campus Process ,[object Object],[object Object],[object Object],[object Object]

“Danger Danger Will Robinson!” ,[object Object],[object Object],[object Object],[object Object]

Get in. Get out. Let them get back ,[object Object],[object Object]

Contest Form ,[object Object],[object Object],[object Object],[object Object]

Contest Form ,[object Object],[object Object],[object Object]

Deal emotionally with unsubs ,[object Object],[object Object],[object Object],[object Object]

Refocus on Prospect Movements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Problems in our industry ,[object Object],[object Object],[object Object]

Commissions – Spiffs- Rips ,[object Object],[object Object],[object Object],[object Object],[object Object]

Fraud –Add lead value by weeding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Company GOALS ,[object Object],[object Object],[object Object]

**** Contest: Play Bingo to win free stuff! Details Duck9.com/Bingo **** Larry Chiang CEO (Digital Underground Credit Knowledge 9) [email_address] 650-566-9600 125 University Avenue, Suite 100 Palo Alto CA 94301

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