1. Larry Chiang Founder, United College Marketing Services Case Study: duck9, Digital Underground Credit Knowledge 9 February 28, 2011 Case Study for Brand Activation
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4. Agenda. 17 yrs boiled into a picture duck9.com Seminar for Presidents – American Bankers Association 1. ACQUISITION Banners SEMO Government Affairs FICO Contests Email PR SSG Sponsorships CSS UGC Wiki Tabling Direct Mail 3. RETENTION Second Stage Premiums SMS & email alerts 24 months to FICO over 700 2. Activation No Comm on Referral Program FICO Prep 4. REFERRAL Coupon to Cut Waitlist Bite size the C.A.T. message 5. Revenue $$$ Goodwill Apps, Lead Gen, Loans, etc
29. **** Contest: Play Bingo to win free stuff! Details Duck9.com/Bingo **** Larry Chiang LarryChiang@UCMS.com 125 University Avenue, Suite 100 Palo Alto CA 94301 Seminar for Presidents – American Bankers Association