Case Study about a Project.... Increased Sales through the Internet-Channel by $ 21.59 Million within 12 Months. Product exchanged to make it more appealing ;-)

1. Web Strategy & E-Business Development Consultants
WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
INCREASE SALES
ON TWITTER
Proactively

2. Web Strategy & E-Business Development Consultants
WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
INTRO: CASE STUDY
INCREASE SALES
ON TWITTER
Industry: Communication Hardware
Geography: APAC/Europe
Employees: Workforce 700+
Situation: Client lost Internet-Sales
worth $ 9.2 Million...
Goal: Regain lost Revenue... Focus on
Social Media (Twitter)
Revenue Increase: $21.59 Million

3. Web Strategy & E-Business Development Consultants
WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
STEP 1: WHO ARE YOU?
INCREASE SALES
ON TWITTER
Example: A shoe outlet

4. Web Strategy & E-Business Development Consultants
WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
STEP 2: LISTEN! (IN REAL-TIME)
Twitter Search: What are you looking for?
INCREASE SALES
ON TWITTER
The more Searches
you monitor, the
higher the
chances

5. Web Strategy & E-Business Development Consultants
WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
STEP 3: EVALUATE!
Millions of Search Results: Feasible?
INCREASE SALES
ON TWITTER
Vanessa looks promising!

6. Web Strategy & E-Business Development Consultants
WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
STEP 4: ENGAGE!
@-Reply: To all feasible Search Results...
@Vanessa_Mariee How about our
Fabulous Louboutins? http://bitly.com/L432
[Your 15% Discount Code is L432]
INCREASE SALES
ON TWITTER
Link points directly to your Web-Boutique

7. Web Strategy & E-Business Development Consultants
WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
A FEW STATISTICS...
Number of Tweets: a few Million Sales Opportunities/Month
INCREASE SALES
ON TWITTER

8. Web Strategy & E-Business Development Consultants
WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
1+ Billion
Tweets per Month
A FEW STATISTICS...
Number of Tweets: a few Million Sales Opportunities/Month
INCREASE SALES
ON TWITTER

9. Web Strategy & E-Business Development Consultants
WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
1+ Billion
Tweets per Month
39,6% Pointless Babble
A FEW STATISTICS...
Number of Tweets: a few Million Sales Opportunities/Month
INCREASE SALES
ON TWITTER

10. Web Strategy & E-Business Development Consultants
WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
1+ Billion
Tweets per Month
39,6% Pointless Babble 37,6% Conversational
A FEW STATISTICS...
Number of Tweets: a few Million Sales Opportunities/Month
INCREASE SALES
ON TWITTER

11. Web Strategy & E-Business Development Consultants
WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
1+ Billion
Tweets per Month
39,6% Pointless Babble 37,6% Conversational
8,9% Pass-Along Value
A FEW STATISTICS...
Number of Tweets: a few Million Sales Opportunities/Month
INCREASE SALES
ON TWITTER

12. Web Strategy & E-Business Development Consultants
WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
1+ Billion
Tweets per Month
39,6% Pointless Babble 37,6% Conversational
8,9% Pass-Along Value
5,9% Self-Promotion
A FEW STATISTICS...
Number of Tweets: a few Million Sales Opportunities/Month
INCREASE SALES
ON TWITTER

13. Web Strategy & E-Business Development Consultants
WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
1+ Billion
Tweets per Month
39,6% Pointless Babble 37,6% Conversational
8,9% Pass-Along Value
5,9% Self-Promotion
4% News
A FEW STATISTICS...
Number of Tweets: a few Million Sales Opportunities/Month
INCREASE SALES
ON TWITTER

14. Web Strategy & E-Business Development Consultants
WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
1+ Billion
Tweets per Month
39,6% Pointless Babble 37,6% Conversational
8,9% Pass-Along Value
5,9% Self-Promotion
4% SPAM
4% News
A FEW STATISTICS...
Number of Tweets: a few Million Sales Opportunities/Month
INCREASE SALES
ON TWITTER

15. Web Strategy & E-Business Development Consultants
WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
5.3%
16.5%
24.3%
27.1%
26.8%
North America APAC Europe Latin America Middle East/Aftica
A FEW STATISTICS...
Geographic Impact ofTwitter
INCREASE SALES
ON TWITTER

16. Web Strategy & E-Business Development Consultants
WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
ABOUT LARS HILSE
Lars Hilse was born in 1979 and started consulting in Business
Strategy in 2008. He now offers Interim Management Services,
Strategic Advisory, Trainings and Workshops with a focus on
profitable Digital Strategy both in Commercial and Government
Sectors.
His Knowledge Beneficiaries are Small & Medium Sized Companies
and Fortune 500's from 20+ Industry Verticals in 26+ Countries;
among them are globally known brands like AXA, DHL, Ferrari,
Singapore Airlines, etc. and all have collectively capitalized his
knowledge to well over 650 Million Euros of increased revenue from
the Internet.
His Keynotes have been applauded on four Continents and his
Publications have inspired Academics in over two Dozen Universities
around the globe. The groundbreaking Visions about User Experience
he published in 2009 are today utilized by Facebook and other major
Social Networks, influencing over one billion Internet Users.
INCREASE SALES
ON TWITTER
+1 (206) 456 1345
+44 (0) 845 5089559
+49 (0)1801 5557775788
INFO@LARS-HILSE.DE