Slides from my keynote speech on "5 Ideas for Great Business Presentations." You can find more information and videos at www.lars-sudmann.com

1. 1
Audiences
Ideas for Great
5
Business Presentations
Lars Sudmann
mail@lars-sudmann.com
@LarsSudmann

2. Flickr/Andy_Magee

3. Sales
Division A
Division B
Division C
Division D
Division E
Division F
Division G

4. Create a ‘Win-Win’ Situation
•
Participation provides positive exposure for the
company
•
•
•
Participation builds a stronger work force
•
•
•
Good Public Relations
Educate the community
Technical & non technical development
Enhances personal networking
ACME’s activities provide input in shaping policy
& developing standards

5. Understandable
Main facts
Easy
Essentials
Not boring
Clarity
Simple
Streamline
Link the dots
Core Message

6. www.futureatlas.com

7. ://www.flickr.com/photos/bernhardtsoccer

10. #1

11. “Oh, I have to do a presentation
for the board meeting.”

12. “Ok, I think I now have
everything covered…ugh, a lot
of work!”

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14. “Did you include the latest
research findings as well? You
should!”

15. “Ok”

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17. “And please send it to the other
departments for feedback”

18. “Ok”

19. “Please include this crucial piece
of information”
“What? There is no
mention of the new
organizational strategy?”
“This is missing vital
information”

20. “Ok”

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22. “You have far too many
slides…please cut”

23. “Oh…Ok”

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25. “We have to go to the
meeting, it’s starting in 5
minutes…”

26. “Oh…”

27. Have an
objective

28. At the end of the
presentation I
want that______

29. Define
Have an
objective
Align

30. #2

31. Define
Have an
objective
Align
TV test &
Storyboard

33. Test it “Pecha
Kucha style”

34. Lars Sudmann
@ PK Maastricht

35. #3

36. Define
Have an
objective
Align
TV test &
Storyboard
Triple S

37. Audiences
Flickr/strupey

38. Audiences
Flickr/strupey

39. Return on Investment
Marketing Activities
6.0
5.0
4.0
3.0
2.0
1.0
0.0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

40. Statement
Statistic
Story

41. #4

42. The
PowerPoint
Paradox

43. 1,300,000

44. Define
Have an
objective
Align
Storyboard
Get
Visual
Triple S

45. Integrated Pest Management - the
three step pest situation
assessment
In a first step we need to analyze info
from scouting and pest identification.
The second step is the cost benefit
analysis, where we need to assess
the control cost vs. damage cost.
After that, we should in a third step
determine the exact need for pest
control.

46. Pest Situation Assessment:
A 3-step approach
 Step 1: Analyze
info from scouting and pest identification
 Step
2: Compare
control cost vs. damage cost
 Step
3: Determine
need for pest control

47. Pest Situation
Assessment

48. 3-step
approach

49. 1
Analyze
info from scouting and pest
identification

50. 2
Compare
control cost vs. damage cost

51. 3
Determine
need for pest control

52. One key message
per slide

53. A picture says
more than a
1000 words…

54. … …
but

55. …
but…

56. …not every
picture!

59. Fit to the message

60. Full Use of
‘Real Estate’

61. Rainy countries
Rainy
Countries
• Belgium
• A lot of rain
• More than the rest
ACME, Inc
Passion to Perform

62. Rainy
Country

63. Define
Have an
objective
Align
Storyboard
De-Clutter
Full real
estate
Fitting to
message
Get
Visual
Triple S

64. #5

65. Define
You
Have an
objective
Align
Storyboard
De-Clutter
Full real
estate
Fitting to
message
Get
Visual
Triple S

66. This is a typical process slide that explains in great details things and
serves at the same time as a hand out
Phase 3
Step 2
Axis T
There is a missioncritical need to fill
these columns
Where is the logic
in here?
Order Generation
typicallly involcves
two fragments
Data will have to
be found so that
hypothesis can be
Summa
ry
We
need to
invest in
ultralight
synergy
based
models
Overall Focus Needs to
Be Changed

67. Presentation on subject ABC
This is to report the status of project ABC.
Financial implications of ABC
There is very slow progress in project ABC. The
project does not meet our business needs. A review
of the set up is required. A lot of money was wasted
on launching the project. We need more
involvement of the team members.

68. ://www.flickr.com/photos/bernhardtsoccer

69. Touch
Turn
Talk

70. Audiences

71. Flickr/evilerin

72. Audiences

74. The Base:
Confidence

75. The X-Factor:
Individual

76. The Extra:
Passion

77. “When he speaks
everybody can see that
he is burning for his
subject. That convinces
Audiences
others”
Bosch CEO F. Fehrenbach over
former BASF CEO J. Hambrecht

79. Define
TTT
Passion
De-Clutter
Full real
estate
Fitting to
message
You
Have an
objective
Align
Storyboard
Get
Visual
Triple S
Statement
Statistic
Story

80. 1
Audiences
Ideas for Great
5
Business Presentations
Lars Sudmann
mail@lars-sudmann.com
@LarsSudmann