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Integrating Social Media  and How To Use It Jared Roy  President, Risdall Integration Group @jaredroy [email_address] #AdaptOrDie
Social Media ROI: Socialnomics ,[object Object]
 
Social Media Sites Are Just Tools ,[object Object],[object Object],…  Not Silver Bullets
What is Social Media?
Social Media is… ..…a  Conversation
Conversations Are Happening Whether You Are There Or Not   What’s Your ROI?  Return On Ignoring
From Interruption to Engagement ,[object Object],[object Object]
Are you a Tradigital Marketer?
Traditional Purchase Funnel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
19% of internet users say they use Twitter or another service to share updates about themselves, or to see updates about others  Data source: Pew Internet
Facebook and YouTube largest gain of online usage over the past 3 years
Social Media is Growing
Social Media is Not Just for Kids ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object]
Targeted Facebook Ads - Sentiment ,[object Object]
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object]
MySpace
Twitter ,[object Object]
Blogs ,[object Object],[object Object],[object Object]
Communities, Forums, Newsgroups ,[object Object],[object Object],[object Object],[object Object]
Monitoring
RSS Readers
Blogger Outreach
Our recommendations
 
Using Social Media-Identify ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Social Media-Listen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Social Media-Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Using Social Media-Engage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Social Media-Measure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Social Media-Measure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get Started Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Making it work for You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Final Thoughts From Last Week’s Web 2.0 Conference
[object Object],Final Thoughts From Last Week’s Web 2.0 Conference
[object Object],Final Thoughts From Last Week’s Web 2.0 Conference
[object Object],[object Object],[object Object],[object Object],[object Object],Final Thoughts From Last Week’s Web 2.0 Conference
The B2B Question
Thank you! @jaredroy [email_address] Questions?

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Integrating Social Media and How To Use It