Lamborghini entered Taobao Mall on May 20th (lamborghinizm.tmall.com), there was 17 models on sale with price ranging from RMB 3.5 million to RMB 6.5 million. However, this online store is not active any longer. More articles you can find in "e-Commerce Insider", which is a monthly report dedicated to the Chinese e-Commerce market. Other focuses in this issue: - 2011 Q1 Internet economic data in China - New players engaged in healthy food & beverage territory - Lamborghini opened a flagship store on Taobao - Ctrip launches hotel group buying service - Can celebrity glamour attract consumers fro B2C platfomr? This report is issued by L'Atelier BNP Paribas www.atelier.net

1. NEW ONLINE SHOPPING CONCEPT
Case study: Lamborghini Flagship Store on Taobao Mall
E-Commerce Insider – May 2011

2. Lamborghini Launched a Flagship Store on Taobao Mall
 Lamborghini entered Taobao Mall on May 20th
(lamborghinizm.tmall.com), there was 17 models on sale
with price ranging from RMB 3.5 million to RMB 6.5 million.
However, this online store is not active any longer.
 Till May 24th , Lamborghini’s Taobao store has attracted
over 13,000 orders, but none of them have resulted in a
purchase. Purchase page on
Taobao Mall
 While this movement appears to be a marketing promotion
rather than just selling. Quoted from an internal personnel
that this Taobao store is not opened by Lamborghini
officially but a distributor.
 Relying on the extensive customer base of Taobao,
opening an online store for automotive brands can really
be considered as a marketing tactic, not only to increase Price
the sell result but also for online marketing.

3. What else are within e-Commerce Insider this month?
Get the full report
asia@mail.atelier.net
 This report will give you…
Up-To-Date Market Data – List of graphs & charts on e-commerce Internet company insights
 2010Q1-2011Q1 Market shares of niche industries in China internet economy
360buy.com
 Performance comparisons among various online sectors in China for 2011Q1-
2011Q2 ctrip.com
lamborghinzm.tmall.com
 2011Q1 Market shares of China e-Commerce
Lashou.com
 List of typical online platforms engaged in healthy food & beverage territory
M18.com
 List of Department stores open online shopping malls
Weibo.com
 An overview of Lamborghini flagship store on Taobao Mall Sina.com
 An overview of Ctrip hotel group buying page TaobaoMall.com
 Cross comparison for travel sites offering group buying services Vancl.com
 List and image of celebrity endorsements for various China online platforms Vipshop.com
Yintai.com
Brands & Retailers Strategy Updates
 Topics covered in this report
Healthy Food &
Group Buying Online Payment Automotive Digital Products
Beverage Market

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