Presentation given to members of the Digital Business Club powered by L'Atelier BNP Paribas in Shanghai. China’s e-Commerce market is expected to reach RMB 700 billion in 2011 while continuously booming. As a result, forecasts place China as the biggest e-commerce market in the world by 2013 with an astonishing RMB 1 trillion of online purchases. In the mean time, promotional email is still one of the most favored channels for Chinese online consumers to hear from brands and retailers. But facing the complexity of China’s digital environment, how can brands smartly play with email marketing so as to influence online consumers and promote visibility? Thereby we wish you to join us to explore the new dimension of Email Marketing in China. This event should be beneficial to any brand which would like to acquire in-depth insights and inspirational ideas on the convergence of Email-Marketing and Social Media. Ultimately we hope it would impact your way of doing e-Commerce.

1. Email Marketing in Social Media Age
Shanghai - June 16th, 2011
In partnership with
Emailvision

3. Event Highlights
China’s e-Commerce market is expected to reach RMB 700 billion in 2011 while
continuously booming. As a result, forecasts place China as the biggest
e-commerce market in the world by 2013 with an astonishing RMB 1 trillion of
online purchases. In the mean time, promotional email is still one of the most
favored channels for Chinese online consumers to hear from brands and retailers.
But facing the complexity of China’s digital environment, how can brands smartly
play with email marketing so as to influence online consumers and promote
visibility?
Thereby we wish you to join us to explore the new dimension of Email Marketing
in China. This event should be beneficial to any brand which would like to acquire
in-depth insights and inspirational ideas on the convergence of Email-Marketing
and Social Media. Ultimately we hope it would impact your way of doing
e-Commerce.

4. Email Marketing in Social Media Age
AGENDA
08:30 – 09:00 Welcome coffee
09:00 – 09:30 Top 10 Trends of eMail Marketing in China 2011
By Mr Patrice Nordey, CEO, L’Atelier (Shanghai) Ltd.
09:30 – 10:00 Implementing efficient eMail Marketing Campaigns in China
By Ms Rebecca Loviconi, Country Manger, Emailvision China
10:00 – 10:30 e-Mail marketing for Groupon-like services at JigoCity Group
By Ms Sylvia Peng, Product Manager, Jigocity
10:30 – 11:30 Exploring challenges & opportunities for brands (Round table)
- Mr Robin Lu, Online Sales Director of Levi Strauss & Co
- Mr Rand Han, Founder and Strategy Director of Resonance China
- Ms Sylvia Peng, Product Manager, Jigocity
- Ms Rebecca Loviconi, Country Manger, Emailvision China
- Mr Patrice Nordey, CEO L’Atelier (Shanghai) Ltd.
11:30 – 11:45 Closing remarks
11:45 – 13:30 Networking Cocktail - Buffet
Special Guests
Robin Lu - Online Sales Director of Levi Strauss & Co
Mr. Robin Lu, online sales director of LEVI STRAUSS & CO. (CHINA), was previously Head of
eCommerce of SEPHORA (CHINA) and eCommerce Manager of AIG (China). With extensive
experience in Chinese B2C eCommerce, Robin Lu has been working in online business of
apparel, cosmetics and financial products, including business planning for 5 business entities,
online product strategy between different sales channels, digital marketing and online
branding, eCRM of over 1 million online database and online shopping experience.
Rand Han - Founder and Strategy Director of Resonance China
Mr. Rand Han previously worked for Axciom and McCann Erickson in China before creating
BA360 in 2005. In 2009 Rand founded Resonance China for which he won the
“Internationalist Innovator of the Year” award. He currently serves as Strategy Director,
overseeing business development, and client campaign strategy and engagement creative.
Rand’s clients span start-up entrepreneurs to global brands; and partnerships with local and
global 4A agencies.

5. Invited Companies
Levi Strauss & Co.™ is one of the world’s leading branded apparel companies
with sales in more than 110 countries. The Company designs and markets jeans
and jeans-related pants, casual and dress pants, tops, jackets and related
accessories for men, women and children. Besides, Levi’s also licenses its
trademarks in many countries throughout the world for a wide array of
products, including accessories, pants, tops, footwear, home and other
products.
Resonance is a digital consultancy that strategizes, plans, and manages client
and partner China social media campaigns from the ground up. By
understanding China’s digital landscape and the behavior and profiles of its
numerous fragmented channels, Resonance creates and implements
actionable solutions derived from the unique balance of Brand goals, Chinese
netizen engagement, and campaign resources.
JigoCity is a group buying e-commerce platform whose current locations
include Australia, Brazil, China, Hong Kong, Singapore and Taiwan. Founded
by American entrepreneurs, JigoCity is rapidly growing and expects to be
available to members in 10 countries by March 2011.
Speakers
Rebecca Loviconi - Country Manager of Emailvision China
Rebecca Loviconi is responsible for sales and business development in Emailvision
China. Rebecca has a master’s degree in Media Management from the European
Business School of Paris and a second master’s degree in Chinese from the
National Institute of Oriental Languages. Prior to joining Emailvision, Rebecca
worked in the French embassy in Beijing. Rebecca speaks fluent English, French,
and Mandarin Chinese.
Patrice Nordey - CEO of L’Atelier (Shanghai) Ltd.
Patrice Nordey is CEO of L'Atelier (Shanghai) Ltd., a subsidiary of "L'Atelier BNP
Paribas", the innovation center established by the bank in 1978. He joined BNP
Paribas Group in 2002. In 1998, he co-founded a web portal specialized on the
Digital Economy (neteconomie.com), nowadays part of the Web division of M6
Group, the second largest private TV channel in France.
Sylvia Peng - Product Manager of Jigocity
Sylvia Peng is the product manager of Jigocity, the international e-commerce group. She
has rich experience in Chinese e-Commerce industry.

6. Event Partner
About EmailVision
Emailvision is the international leader in software as a service (SaaS) for email,
mobile and social media marketing. The Emailvision mission is to provide
excellence in software and services for online relationship marketing. With
offices and client service teams in 18 countries, Emailvision delivers 5 billion
messages per month on behalf of 4,000 clients worldwide. This unprecedented
quality of service is driven by 12 years of research and development and by
Emailvision’s 600 passionate employees. The company is privately owned by
Francisco Partners.
Emailvision是按需电子邮件营销和社交营销的世界领先者。Emailvision的任
务是为在线关系营销提供先进的技术和服务。在全世界18个国家设有办公
室，Emailvision每月为全球4000多位客户发送逾5亿消息。Emailvision前所未
有的服务质量受其12年的研发工作以及400位热情洋溢的员工所推动——他
们致力于帮助客户驾驭电邮和社交营销的非凡潜能。本公司为Francisco
Partners私有。
www.emailvision.cn

7. Organizer
Digital Business Club, by L’Atelier BNP Paribas
The Digital Business Club is the very first yet selective community for brands, retailers and
financial institutions in China powered by L’Atelier BNP Paribas. The simple ideology behind
its birth is in order to embrace and reap the spring bloom of China e-Commerce, enterprises
need to immerse themselves in a close-knit and cooperative ambiance.
On a regular basis, we offer our members informative learning sessions, inspirational
conferences, entertaining e-Biz after work mixers, eye-opening on-site tours and specifically-
tailored services upon requests.
Though our activities have diversified forms, they are all well-targeted at monitoring and
foretelling the future of e-Commerce and e-Marketing in China. We hope you will join this
unique family, where you can learn from other business elites and mutually spur the growth
of your e-intelligence.
For more information, please contact:
Emily ZHOU - Tel: (8621) 6281 0333 ext 218 - e- Mail: emily.zhou@mail.atelier.net
Digital Strategy Advisory
L’Atelier is consulting firm, part of BNP Paribas Group
Contact us
L’Atelier (Shanghai) Ltd.
哲翰管理咨询(上海)有限公司
asia@mail.atelier.net
Phone: (8621) 62818533 Shanghai

8. your digital strategy advisor
San Francisco ● Paris ● Shanghai