1. Latesha A. Goodman
May 7.13 PSPB 6253

2.  Professor Grossblatt
Sept 19 -Publishing Business Models: evolution
and disruption
Examine how established business models are
threatened by digital publishing, and how
publishers are adapting existing business
models.

3. Is it a disruptive force in
publishing ?
What is it?
Will it replace the Creative Suite
Package?
Does it open up new
revenue streams?
What does it do?

4.  Creative Cloud launched April 2012
 It is a cloud member-service that allows users
to access the Creative Suite from their desktop
and tablet applications
 Gives its members access to the latest versions
and newest features without the upgrade fees
hassle
 Cloud storage allows users to easily share with
their teams. 20 GB is maximum storage*

5. “The Creative Cloud lets you install each
application individually whenever it works best
for you.” Adobe
What does this mean?
 For the first time-members have flexibility
 They can unbundle their Creative Suite
packages

6. Would you classify this product as a
disruption?

7.  Creative Suite 6
Master Collection $2,599
 Includes 16 Product

8.  Creative Suite 6
Production Premium $1,899
 Has 11 out of 16
Products

9.  Creative Suite 6
Design & Web Premium
$1,899
 Includes 9 out of 16
Products
 Advice: Buy w/student
discount

10.  Complete Individual $49.99/mthly
 Complete Individual – CS discount $29.99/mthly
 Creative Cloud Education edition $19.99/mthly
 Single app $19.99/mthly
 Creative Cloud for teams $69.99/mthly

11. $49.99*48 months = 599.88
2,400 2,599

12.  Do you believe that Adobe plans to fade out
the Suite series? Why or why not?
 What revenues streams do you foresee this
new product(s) creating?
 Would you classify this as a disruption yet?

13. On May 6, 2013 The Motely Fool’s Business Wirevia
reported:
 “Since April 2012 more than a half million paid
members, and well over 2 million free members have
signed up for Creative Cloud.”
 “Adobe Creative Suite® 6 products will continue to be
supported and available for purchase, [however] the
company has no plans for future releases of Creative
Suite or other CS products.”
 “Adobe's desktop tools, previously known as Creative
Suite (CS), are now branded CC to reflect that they are
an integral part of Creative Cloud”

14. Inspiration

15. The Long Tail
Chris Anderson
PDF Available on
ChangeThis.com
Published Dec.14,
2004

17. Resources

18.  Adobe Touch Apps (How-To Video)
http://adobe.ly/Q189i8
 MAX, The Creativity Conference
http://max.adobe.com/whyattend.html
Adobe Accelerates Shift to Cloud
http://www.dailyfinance.com/2013/05/06/adobe-
accelerates-shift-to-the-cloud/
 Adobe Creative Cloud and CS6 Suite Eliane Elliot
http://www.ubergizmo.com/2012/04/adobe-creative-
cloud-cs6/
http://www.ubergizmo.com/2011/10/adobe-touch-apps-
suite-and-adobe-creative-cloud/

19.  Anderson, The long tail ,
http://changethis.com/manifesto/10.LongTai
l/pdf/10.LongTail.pdf