2. SEO or Search Engine Optimization is a very crucial
technique or process for people who depend on their
websites to bring them business. Or are trying to do so.
Merely having an online presence by way of a website
doesn't serve any purpose if various pages of the website
are not optimized with search engines in mind.
3. SEO is a technique with the help of which a site attains a
position in search engine. Depending on how well the
website is optimized and marketed will decide its position
in Search Engines. The higher the position, the better.
Higher position will ensure higher traffic to the site, more
visitors, means more sales.
4. Optimizing is done with the help of key phrases. Key
phrases are what people generally type in Search box
while searching for a particular topic.
5. Freezing upon key phrase requires a major effort on the
part of Search Engine Optimizer. He has to decide this on
the basis of the briefings from his client for whom he is
designing and optimizing the website.
6. Search engine optimization can be learnt online from
various sites dedicated to it. These sites give you free
access and lessons about SEO. SEO can be learnt by
anybody provided one is willing to have the patience to
learn it. SEO doesn't require any formal educational
background.
7. SEO is a very lucrative profession by itself. If you get the
hang of nuances related to SEO and develop a genuine
intrest while building your own site, you can become a SE
Optimizer.
8. SEO is a time taking and intricate process but it can be
learnt. ALso SEO is an ongoing process. You have to apply
the SEO techniques on a contineous basis. "Optimize Once
And Forget It Forever" is not how its done. There are many
sub-topics in SEO all of which one by one have to be
mastered and applied in various combinations to achieve
the desired result.
9. Thus we can conclude that SEO is the heart of any business
website. A healthy heart will lead to a problem free
prosperous life. So will a well optimized website be. A
profitable venture.