1. Teaching the Music Video Brief Nikki Blackborow The Latymer School

2. Web/video Resources Our blog: http://latymermediamusicvideobrief.blogspot.com/ All links and illustrative images, videos and playlists, production work examples, student blogs, production templates, examples of treatments, storyboards etc can be found here on the blog Latymermedia Longroadmedia Hurtwoodhousemedia Coombemedia

3. Outline of A2 course June (of Year 12) – Dec: Music Video Brief G324 (AS Brief: Film Opening sequence) Jan: exam leave Feb – May: G325 Critical Perspectives (Contemporary Media Regulation: Film and The Press) June: exam leave

4. Organisation of unit G324 June – July: Introduce Music Video – form and style. Teach construction and performance. Use workshop video as a ‘prelim’ task. Focus on practical/creative skills. Students start their blogs. Sept – mid Oct: Teach music video theory, ancillary tasks and wider issues. Set individual research and planning tasks for homework, one task per week Mid Oct - Nov: Group research, planning & production work. Dec: Audience screenings, evaluations and self/peer assessment. Agree levels and marks. Jan: Teacher comments, produce compilation. Submission of coursework

6. 1st few lessons - lots of exposure to range of music videos

7. Aim - to build up confidence with terminology and increase understanding of the how and why of construction

8. Introduce a simple analysis framework

9. Students should understand that music video is a distinctive form

12. ‘30 frames per second: ‘The Visionary Art of the Music Video’ (Amazon) Inspirational DVDs: Director ‘best ofs’ egThe Work of Director Michel Gondry (Amazon)

13. Latymer Music Video recent successes 2008 2 BBC Blast winners in Music Video category 2009 ‘I kissed a Boy’ 2010 ‘Voodoo Child’ 2011 ‘The Fix’

14. BBC Blast National Competition Winners

15. ‘I Kissed a Boy’ by Boy, Interrupted 2009 Currently our most ‘successful’ music video to date 371,028 views on youtube Screened on MTV’s Gay TV slot on Georgian Television Translated into Spanish Screened at gay night club in NYC Screened at Gay Pride NZ Latymermedia offered professional partner youtube status as a result

16. Voodoo Child 2010

17. Teaching + learning The new syllabus encouraged a re-think on skills development, approaches to creativity and professional practices: 1 day practical workshop each year Focus on performance, camera and editing Lip sync practice for all Understanding of structure and form Quality learning experience – stretch & challenge Plus: Analysis of music videos, album covers, websites A focus on visual/creative planning from outset Awareness of evaluation tasks from outset Pitching process highly significant

19. Break down the criteria according to your project and students

20. Is the evidence there?

21. Interactive mark sheet

22. Compilation DVD

23. Candidates in sample create a ‘Dear Moderator’ final post

24. Do anything you can to ensure the moderator’s job is made easier