Details on the launchable service and business model

1. Launchable.io
An attractive and useful web site for your
business in 3 days, from £49 per month

2. You could do this yourself, but...
It’s time consuming. You would need to learn how to:
- Choose the right platform and plan
- Customise the design for your brand
- Create a usable structure and add content
- Setup your domain name and email
- Setup online payments or contact forms
Or pay an agency to do it for you (expensive!)

3. Launchable.io is a better option
We do all the fiddly things for you in only 3 days
+ Choose the right platform and plan
+ Customise the design for your brand
+ Create a usable structure and add content
+ Setup your domain name and email
+ Setup online payments or contact forms
+ Expert customisation and feature implementation
+ Support via phone and email
+ Workshops and guides to growing your business online

4. Who is launchable for?
- Businesses that need a way to gauge interest in their
products or services, quickly and cheaply.
- Businesses that need a presence online to provide
customers information / contact details 24/7.
- Businesses that need to expand their offline business
into new markets.

5. What can Launchable.io do for you?
Small websites
For sole traders, artists, personalities, brands e.t.c.
For marketing a single product or service (optional pre-ordering).
Medium websites
For new, independent businesses, providing services or information.
Shops
For new, independant shops selling physical or digital products

6. How much does it cost?
Small website
5 pages: £49 per month
Medium websites
20 pages: £59 per month
Unlimited: £79 per month
Shops
Up to 20 products:
£89 per month
Unlimited products:
£99 per month

7. What if you need extra help?
Launchable provides:
Remote help & site maintenance
£25 a tweak
Training
Half-day: £150 per person
Full-day: £300 per person

8. How do we do it?
- We leverage 3rd party platforms to provide the
infrastructure for the websites.
- We buy and customise pre-designed themes to save
time and money. Themes that work and produce
results.
- We’ve been doing this for 12+ years, so we’re fast and
precise.

9. How do we reach people?
Our goal is to become a source of expert knowledge for
getting started and growing your online business.
We promote our services by teaching people how to make
the most of their websites. We use workshops, conference
talks, webinars, video training and books.
Many people don’t have the time or inclination to DIY and
consider our professional products/approach good value.

10. Why should they buy from us?
- Confidence
We’re experts at what we do, we’ve done this for hundreds of companies over
the last 12 years. We know what works online and what doesn’t, and we’re
giving this advice away for free.
- Support
We don’t just deliver a web site in 3 days. We support companies afterwards
via phone or email. We publish articles and free guides on how to get the most
out of their web site - We’re invested in their success.

11. Who shouldn’t buy it?
- People/companies with an already established,
attractive website
- People/companies with enough time and patience to
DIY
- Those with a large enough budget to hire an agency
- Those who find no value in being online

12. Who’s the competition?
- Companies that offer budget web sites:
http://cloudignite.co.uk
http://www.brighticon.co.uk
- Businesses that specifically service platforms
http://www.shopifyconcierge.com
http://www.wetheme.com
- All the platforms are partial competitors

13. What do they do well?
- Aligned themselves with platforms to use the brand
power and marketing.
- Offer a lesser support service alongside a product.
- Have a very strong website and product.

14. How are we better?
- No-one is helping people get online as a service
- Support and education aren’t the main focus, products
and self-service are. We are here to offer support.
- Cheap web sites are mostly unattractive and un-usable.
We use very high quality pre-designed themes that
work.

15. How do we make money?
Our margin on monthly fees: £29 - £79
£25 per tweak, pay-as-you-go site maintenance
Free support via email or phone.

16. What’s the future hold?
Invest back into developing our own niche platforms
(tailored to specific business types) where we keep 100%
of the monthly fee and provide a self-serve option with no
setup costs.
Build our own themes to sell alongside the service.
Leverage our network to offer complimentary services and
upgrade them to our agency services.

17. Thank you for sticking with us to the
end.
Check us out at http://launchable.io
and email us with any questions: hello@launchable.io
Speak to a product manager:
Ash - 01143 600 018
Tom - 01143 600 031