1. StumbleUpon
{ Laura Catalano

2. A social media program
{ that delivers high quality
pages that suited to
personal preferences.
StumbleUpon is essentially…

3. • Uses sites highly
recommended by friends
{ { •
and followers to give the
best possible results.
Carefully chooses sites
that pertain to your
selected interest.
• “Through StumbleUpon
Ads, anyone with a website
can reach a highly targeted
audience. StumbleUpon
Ads drives targeted traffic
directly to your
website. Your ad is your
actual webpage; we don’t
serve any pop-
ups/interstitials, banners or
other invasive forms of
advertising.”
How it works

4. StumbleUpon is
intended for all
audiences because it
programmed to any
audience’s
preferences.
“People who are
actively seeking to
discover
new, interesting
information.”
Mobile App “StumbleUpon is the
2nd largest source of
Case Study: On average, sites increase traffic social media
from StumbleUpon between 20% to 25% upon referrals, sending
installing Badges. - StumbleUpon more traffic than the
remaining social
Intended for… media landscape
combined”

5. { Key features
{ Benefits
The more you stumble, the
• StumbleUpon Bar – allows a •
user to “create a specific way more SU would understand
of stumbling” it can often your interests and the more it
relate to particular words or would suggest you suitable
phrases. contents. You need not have to
search for the contents, instead
• StumbleUpon Channels –
SU would recommend you
“content is kept separate from
relevant contents (Varchese).
completely random
content, but users can follow • You have the option to like or
these channels to receive dislike a webpage to better
relevant stumbles” (Smith). refine StumbleUpon’s search
results.
• Sidebar Suggestions – under
• There is an option to Stumble
a “Discover” tab, that allows
under categories to remain
you to search and find people
within one realm and to
and brands to follow as well as
narrow down a search.
3 random interests to stumble
on at all times.
Features and Benefits…

6. Profile Pages: “likes” are
showcased by similarity,
revealing labels and
individual posts in the
center of the page
{ Users subcategories and
comments, interests and
channels are all available
on the sides of a profile.
A new feature allows
users to upload a profile
pictures of themselves.
Features expanded upon…

7. Digg.co
m
Reddit.
com
V.S
Competitors

8. How to set up an account

9. Supports applications such as…

10. • http://www.stumbleupon.com/
• http://www.ibtimes.com/articles/262282/201112
06/stumbleupon-redesign-5-new-features-
garrett-camp.htm
• http://www.twitterblogpost.com/stumbleupon-
benefits-user/
• http://www.stumbleupon.com/ads/help/overvi
ew/#whatis
Works Cited