Presentation shared with MBA students at Vanderbilt's Owen School. Using email, Twitter, LinkedIn, and more to create your own personal brand.

1. Personal Brand Writing
@lauracreekmore
https://www.slideshare.net/lauracreekmore

2. https://www.fastcompany.com/28905/brand-called-you

3. Address the email last

4. Don’t use bcc...
...except to pass off an intro.

5. Put your cell number in
every email.

6. Put all information in a
confirmation.

8. Read the email out loud.

9. Handle tone very carefully.

10. “No one will miss you.”

11. “It’s fine to leave right
now.”

12. “We don’t care if you’re
here at all and we won’t
miss you when you leave.”

13. LOTS LOTS WORSE

14. Writing to Develop Your Brand
● Identify your audience
● Identify the channels they use
● Designing content
● Create content on regular basis
● Analyze results, iterate

15. Identify Your Audience
● Creating personas
● Imagine the kinds of people you’d like to talk to
● What do they value?

16. Identify Channels
● LinkedIn
● Twitter
● YouTube
● Medium
● Facebook
● Email
● Instagram/Snapchat/Others
● Creating a blog: Own your own channel

17. Designing Content
● Start with the end in mind
● Identify goals
● Include links to reputable sources
● Add eye-catching graphics
● Avoid self-promotion: Instead, observations and insights
● Use social media to develop audience, spread the word

18. Create Content on a Regular Basis
● Aim for 1x/week original content
● Daily sharing of useful links, articles

19. Analyze Results and Iterate
● Review analytics monthly
● Watch for hot topics
● Share resources that you learn from

20. Twitter Best Practices
● Don’t just retweet: Add commentary, share your own
insights.
● Shorter is still better, though you can go to 280
characters.
● Look for hashtags on topics that interest you.
● Follow others on your topics, authors, reporters.
● Curate your feed carefully: You can still learn a lot on
Twitter.

21. Exercise: Twitter post
1. Find an article to share
2. Write a Twitter post to share it with your network [280
characters or less!]
3. Include appropriate hashtags
4. Assume it’s on the front page of your local paper
5. PROOFREAD

23. LinkedIn Best Practices
● The most buttoned-up and professional social media
channel
● Avoid politics entirely unless that IS your business.
● Avoid controversial takes on any topic
● Real insight is appreciated.
● Include images if at all possible, but follow copyright laws.
● PROOFREAD

24. Exercise: LinkedIn post
1. Find an article to share
2. Write a LinkedIn post to share it with your network
3. Include appropriate hashtags

26. More Than a Year’s Worth of Ideas: Write down...
★ 10 topics that interest you
★ 5 sub-topics for each topic
★ A “how-to” or decision tree idea for each of the 10 topics
★ Your favorite book, website, or resource for each topic
★ 5 things you learned to do this year
★ 5 things you plan to do next year

27. Resources
https://annhandley.com/everybodywrites/

28. Resources
http://bitliteracy.com/

29. https://michaelhyatt.com/platform/
Resources

30. Thank you!
Laura Creekmore
@lauracreekmore
laura@creekcontent.com
615-500-4131