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How to fail at social media

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Laura Solomon
Laura Solomon

Lots of experts will tell you how to succeed at social media, but very few willl lay out a clear path to failure. Learn what the most common points of failure are for public libraries, and why libraries often aren’t getting what they want out of this new medium. Laura Solomon is the author of two forthcoming books on social media in libraries, and she has seen many libraries enter social media waters with no idea how to steer. Find out ifyour library is on its way to a social shipwreck and how you might be able to change course.

Technologie
1  sur  52
Laura Solomon, MCIW, MLS Library Services Manager , OPLIN
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1. Ways to FAIL at the START
 
http://www.flickr.com/photos/nathanwells/867602573/in/photostream/
Profiles matter
 
 
 
 
Building DOES NOT EQUAL brand
 
 
 
2. Ways to to fail DURING
You are HERE
Talk to us… … or kiss us goodbye .
 
 
 
http://www.flickr.com/photos/jugbo/3262710210/
 
 
 
 
 
 
 
Using the WRONG PERSON to do your SM work?
3. Failing when RESPONDING
 
 
 
 
 
 
 
4. Failing friending/following
THANKS FOR FOLLOWING US!
 
 
 
5. A couple of things to consider
Something else to think about
 
 
 
 
 
(Absolutely shameless plug)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thank you!

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How to fail at social media

Notes de l'éditeur

  1. Not having Twitter bios.
  2. they don't make the effort needed in the beginning to get started, post too often, post too little.
  3. .