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1. Introduction to SEO Strategies
and Techniques

2. If you are a webmaster then you might have heard this
bantered around quite often and you might have some
idea of what it is. If you are not actively involved in your
website or have had little exposure to the Internet then
you probably have very little understanding of what SEO
actually is. Your current knowledge level is not really an
issue as SEO is something that very few people have
chosen to learn and up skill themselves in. While it is not
common knowledge and you are willing to learn there is a
competitive edge that you can exploit. It means with
some small modifications to your website that you can
achieve higher results in search engines than your lesser
SEO savvy competitors.

3. In this article I explain what SEO is and I take you through
some of the most important Search Engine Optimisation
techniques to help improve your website search engine
rankings.

4. What is Search Engine Optimisation (SEO)?

5. SEO is search engine optimisation. Essentially Search
Engine Optimisation is the art of creating or modifying a
website to make it search engine friendly. Search engines
are the gateway to gaining huge amounts of website
traffic. Imagine if you sold Blue Widgets, then placing as
number 1 in a search for "Blue Widgets" would gain you
far more traffic than placing number 100 - This should be
obvious. To gain rankings and places in the search results
your website needs to be better search optimised than the
websites that are currently showing above yours in the
search results. The more search engine friendly that your
website is, then the greater the chance that the search
engines will rank you more highly. By using certain SEO
techniques you will increase your website in the rankings
and hence increase your website traffic. This is why SEO is

6. Search Engine Optimisation Techniques

7. SEO can be performed site wide but the way we do this is
by using the same SEO techniques on each page one at a
time. So although it is common to say a website is search
engine optimised in fact we mean that each page of the
website is search optimised. Okay, so it should be clear
now that SEO for your website is vital for your websites
success online. Now, the question is how do we start
optimising a website? As there are so many SEO
techniques that we could implement in this article I take
you through the three that are generally considered the
most important by SEO experts.

8. Search Engine Optimization Technique 1: Identifying
Keywords and Key phrases

9. This step sets the scene for the web page we are about to
optimise. We need to do some research using keyword
tools, like Google Adwords and Overture Inventory
keyword tools. Using these two tools we can input our
main term used on the current page we are trying to
optimise. We should record the results from these and
then order by search volume. We then weed out any
irrelevant terms and are left with a list of highly searched
and highly relevant terms to this page.

10. Search Engine Optimization Technique 2: Titles

11. It is common opinion among SEO professionals that the
Title of a webpage is THE single most important SEO
aspect of a webpage. The title of the webpage is the first
thing a search engine views and tries to interpret. It is vital
to ensure that the title is unique across your whole
website and that it is highly related and relevant to the
content of the webpage. We like to use between 4-10
words in the title tag and we always use the leftward rule.
Leftward rule is where the most important words are
closer to the left. In this case, the most highly searched on
terms we identified in SEO technique 1.

12. Search Engine Optimization Technique 3: Duplicating Web
Page Content

13. Often websites reproduce information that is copied from
other websites. This is a very bad thing to do and search
engines are so smart now that they check to duplicated
content both within the same website and across all
websites pages within their index. It is very important to
ensure your website has unique content across the whole
Internet. You can write unique articles or howto's or you
can find someone who will write unique content for you. If
you currently find that a lot of your pages are listed in the
supplemental index on Google then making sure the titles,
descriptions, meta keywords and all of your on page
content is unique is how you would pull them out of the
supplemental index.

14. This brings us to the end of the Introduction to Search
Engine Optimisation. Having covered a few of the basics of
SEO you should be well on track to having a few of your
web pages optimised.

15. Please visit:
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for more info