This document provides a teaser and overview for a 2019 digital trend study titled "How to Survive in Digital 2019". It notes that over $1 trillion will be invested in 2019 across tech, startups, and giant companies' AI labs. This massive investment and speed of innovation will challenge companies. It previews five chapters covering topics like the impact of players like Softbank's $100 billion tech fund and the growth of apps like TikTok, as well as the expansion of Google Assistant and Chinese retailer JD.com into new markets. The study will provide 15 survival tips for navigating this changing digital landscape in 2019.

1. Today
“A survival kit for your digital life in 2019, a year
of massive innovation speed, really massive. A
challenge for all companies!”
HOW TO SURVIVE IN DIGITAL 2019
TREND STUDY 2019 – teaser

2. Space and Lemon Innovation Lab yearly digital
trend studies sum up a view on digital trends
worldwide. Identifying trends and the first
manifestations of them.
2019
“How to survive in digital 2019”

3. $1.000 billion invested in tech, start-ups, R&D
of tech giants, AI labs, unicorns
In 2019, the money is spent: massive speed,
massive product launches, massive players

4. How to survive in digital 2019 when…
one player changes the tech game

5. SoftBank Vision Fund, tech fund with $100bn
Investments start at $100m, nearly every week
26
17
7
$100m – $500m
$500m – $2bn
+ $2bn
Number of investments by amount
from 24.05.2017 to 14.02.2019

6. How to survive in digital 2019 when…
Bytedance TikTok app rolls through Europe with
millions of users and weird videos of finger dancing

8. #fingerdance videos have 711 million views on
TikTok, the world’s fastest growing app. Symbolic for
customers moving to new digital channels

9. How to survive in digital 2019 when…
Google Assistant comes into billions of Android phones

10. Google Assistant
The new search, interface, commerce and ecosystem

11. How to survive in digital 2019 when…
#2 in Chinese e-commerce comes to Europe

12. JD.com, #2 online retailer in China, comes to Europe
Launch in FR and UK in 2019, then GER
Investment of $1bn in warehouse and logistics in FR

13. How to survive in digital 2019!
In five chapters

14. Today
#1 Massive speed, massive players
#2 Customers in new places
#3 Assistants for billions
#4 AI out-of-the-box

15. Today
#5
Concrete actions
And 15 survival tips

16. Today
“A survival kit for your digital life in 2019, a year
of massive innovation speed, really massive. A
challenge for all companies!”
HOW TO SURVIVE IN DIGITAL 2019
TREND STUDY 2019 – teaser

17. Keep up with digital
with the Space and Lemon
tech news bot on Messenger
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