2. MEET ELIZABETH KRIST
• Graduated from Princeton University
• Asia Society – Asia magazine
• Fortune magazine w/ Michele McNally & Alice Rose
George
• Senior Photo Editor, National Geographic (1994-present)
• Judged photo competitions including NPPA, State
Department & RFK Journalism Awards
• Portfolio reviews at Palm Springs, Review Santa Fe, Eddie
Adams Workshop
3. BASIC OVERVIEW OF THE MAGAZINE LAYOUT
• Front of the book:
– Visions: 3 horizontal single shots
– Your Shot: editors’ and readers’ choice
– Departments: developed by staff
• The “well”
– 5-8 feature stories
– Looking for wide range of subject matter
• Back of the book
– The Moment: features photogs from the field
– Flashback: highlights historical shot
4.
5.
6. PHOTOGRAPHY THAT MAKES YOUR JAW DROP
• Storytelling that delves deep into a subject & reveals
something extraordinary about:
– Natural history
– Culture
– Environment
– Science
– Adventure
– Archaeology
– Geopolitics
• Looking for narratives over single images
7.
8.
9. PHOTOGRAPHERS ARE “GODS” HERE
• Invests resources to put photogs in the field for ~4-12
weeks for feature stories
• Seeks out photogs w/ deep intellectual curiosity
• Involves photogs in every stage of producing story
– Brings them to headquarters to edit & present coverage
10.
11.
12. BEHIND-THE-SCENES AT NAT GEO
• 50/50: half the stories conceived by freelance photogs &
writers, half by the Nat Geo staff
• Photogs are commissioned on a per-story basis from a
core group of regular contributors
• A photographer might shoot 10,000-60,000 frames for a
story
– Totals 1.5 million images a year for Nat Geo
13.
14.
15. HOW TO GRAB ELIZABETH’S ATTENTION
• Focus on needed specialties
• Exhibit or speak at photo festivals
• Sign up for portfolio reviews
• Dedication to long-term projects
• Expertise in multimedia
• Secure a referral
• Major plus: access to rare events or hidden worlds
16.
17.
18. LUMINANCE 2012
A different kind of photography conference featuring
Facebook, Tumblr, Blurb & more. Plus workshops by
Joe McNally, Corey Rich, Robert Seale & others.
September 12-13, 2012
New York City
photoshelter.com/luminance
