SlideShare une entreprise Scribd logo

The collaborative circle_laurie_kalmanson

•
•
Laurie Kalmanson
Laurie Kalmanson
Technologie
1  sur  5
Télécharger pour lire hors ligne
The Collaborative Circle: 3-Step SEM/PPC, SEO & Social Media Plan twitter.com/lauriekalmanson | linkedin.com/in/lauriekalmanson
The Collaborative Circle: 3-Step SEM/PPC, SEO & Social Media Plan Step 1: Search engine marketing, pay per click (SEM/PPC) and Google AdWords Think of 100 keywords, run through the tool, get an estimate, evaluate and make a go/no go decision. If you can write a haiku, you can write Google AdWords campaigns. Learn, adjust. Repeat. twitter.com/lauriekalmanson | linkedin.com/in/lauriekalmanson
The Collaborative Circle: 3-Step SEM/PPC, SEO & Social Media Plan Step 2: Twitter, Facebook and/or Your Website/Blog Create your accounts and pages, and use social search tools to find 100 people and organizations that you admire. Follow. Fan. Learn. Engage. Comment. Participate. Post. Tweet. Retweet. Syndicate. Build. twitter.com/lauriekalmanson | linkedin.com/in/lauriekalmanson
The Collaborative Circle: 3-Step SEM/PPC, SEO & Social Media Plan Step 3: SEO, Long Tail Value, and Collaborative Culture Get the technical stuff right if you have a site -- H1, H2, H3 tags, and so forth, and use analytics to see where you need to be more clear. By sharing your knowledge and passion, you will accrue whuffie points, build Google juice, gain backlinks and earn the long tail value in this collaborative culture. twitter.com/lauriekalmanson | linkedin.com/in/lauriekalmanson
Thanks for stopping by twitter.com/lauriekalmanson linkedin.com/in/lauriekalmanson

Recommandé

How to develop a content & social strategy
How to develop a content & social strategyHow to develop a content & social strategy
How to develop a content & social strategyCaliber
 
Social Media Marketing for Small Biz
Social Media Marketing for Small BizSocial Media Marketing for Small Biz
Social Media Marketing for Small BizMFApr
 
Building Your Online Brand - Ad Club 101 Series
Building Your Online Brand - Ad Club 101 SeriesBuilding Your Online Brand - Ad Club 101 Series
Building Your Online Brand - Ad Club 101 SeriesAndrew Cherwenka
 
Which social media is right for your business
Which social media is right for your businessWhich social media is right for your business
Which social media is right for your businessSam Borrett
 
Unleashing Web 2.0 In H R
Unleashing Web 2.0 In H RUnleashing Web 2.0 In H R
Unleashing Web 2.0 In H RKirsean Consulting FZE
 
Alex presentation
Alex presentationAlex presentation
Alex presentationwww.bookgreener.com
 
Ten Things You Need To Know To Improve Your Social Media Strategy
Ten Things You Need To Know To Improve Your Social Media Strategy Ten Things You Need To Know To Improve Your Social Media Strategy
Ten Things You Need To Know To Improve Your Social Media Strategy Joanne Tombrakos
 
Building a strategy for social media success
Building a strategy for social media successBuilding a strategy for social media success
Building a strategy for social media successBrandy Luscalzo
 

Recommandé

How to develop a content & social strategy
How to develop a content & social strategyHow to develop a content & social strategy
How to develop a content & social strategyCaliber
 
Social Media Marketing for Small Biz
Social Media Marketing for Small BizSocial Media Marketing for Small Biz
Social Media Marketing for Small BizMFApr
 
Building Your Online Brand - Ad Club 101 Series
Building Your Online Brand - Ad Club 101 SeriesBuilding Your Online Brand - Ad Club 101 Series
Building Your Online Brand - Ad Club 101 SeriesAndrew Cherwenka
 
Which social media is right for your business
Which social media is right for your businessWhich social media is right for your business
Which social media is right for your businessSam Borrett
 
Unleashing Web 2.0 In H R
Unleashing Web 2.0 In H RUnleashing Web 2.0 In H R
Unleashing Web 2.0 In H RKirsean Consulting FZE
 
Alex presentation
Alex presentationAlex presentation
Alex presentationwww.bookgreener.com
 
Ten Things You Need To Know To Improve Your Social Media Strategy
Ten Things You Need To Know To Improve Your Social Media Strategy Ten Things You Need To Know To Improve Your Social Media Strategy
Ten Things You Need To Know To Improve Your Social Media Strategy Joanne Tombrakos
 
Building a strategy for social media success
Building a strategy for social media successBuilding a strategy for social media success
Building a strategy for social media successBrandy Luscalzo
 
Social Media and Social Capital
Social Media and Social CapitalSocial Media and Social Capital
Social Media and Social CapitalPatrick "PC" Sweeney
 
Content Marketing through Guest Blogging
Content Marketing through Guest BloggingContent Marketing through Guest Blogging
Content Marketing through Guest BloggingSatayender
 
Social Media Strategy - GrandMarc Clemson
Social Media Strategy - GrandMarc ClemsonSocial Media Strategy - GrandMarc Clemson
Social Media Strategy - GrandMarc ClemsonVanessa Laurent
 
LinkedIn presentation
LinkedIn presentationLinkedIn presentation
LinkedIn presentationMelinda Dothan
 
Social media strategy
Social media strategySocial media strategy
Social media strategySarah Lanphier
 
Gravity Summit - Brian Dresher, Mashable
Gravity Summit - Brian Dresher, MashableGravity Summit - Brian Dresher, Mashable
Gravity Summit - Brian Dresher, MashableGravity Summit
 
Become a social media super hero tools automation
Become a social media super hero tools automationBecome a social media super hero tools automation
Become a social media super hero tools automationThe Creative Collective
 
Social Media Measure Your Success
Social Media Measure Your SuccessSocial Media Measure Your Success
Social Media Measure Your SuccessHunterandBard
 
Hunter & Bard - The Art of Engagement Then Measurement - KahenaCon Spring 2012
Hunter & Bard - The Art of Engagement Then Measurement - KahenaCon Spring 2012Hunter & Bard - The Art of Engagement Then Measurement - KahenaCon Spring 2012
Hunter & Bard - The Art of Engagement Then Measurement - KahenaCon Spring 2012Kahena Digital Marketing
 
Phillips Edison preso, 10 12
Phillips Edison preso, 10 12Phillips Edison preso, 10 12
Phillips Edison preso, 10 12Game Day Communications
 
NEW SEARCHING ENGINE BETTER THAN GOOGLE
NEW SEARCHING ENGINE BETTER THAN GOOGLENEW SEARCHING ENGINE BETTER THAN GOOGLE
NEW SEARCHING ENGINE BETTER THAN GOOGLEcarlo354135
 
How to get started with social media - An easy guide to become a social star
How to get started with social media - An easy guide to become a social starHow to get started with social media - An easy guide to become a social star
How to get started with social media - An easy guide to become a social starJesus Requena
 
Why analytics are useful nov 7th
Why analytics are useful nov 7th Why analytics are useful nov 7th
Why analytics are useful nov 7th Simon Cocking
 
Personal Effectiveness and Behavioral Skills!
Personal Effectiveness and Behavioral Skills!Personal Effectiveness and Behavioral Skills!
Personal Effectiveness and Behavioral Skills!Shahzadi Rehman
 
Charles D Smith Portfolio
Charles D Smith PortfolioCharles D Smith Portfolio
Charles D Smith PortfolioCharles Dante Smith
 
LinkedIn
LinkedInLinkedIn
LinkedInMaggie Garcia
 
Using Social Media For Your Brand
Using Social Media For Your BrandUsing Social Media For Your Brand
Using Social Media For Your BrandDanielle Ricks
 
Social strategy
Social strategySocial strategy
Social strategyHannah Parrish
 
Presentation for leicester award
Presentation for leicester awardPresentation for leicester award
Presentation for leicester awardmh322
 
social media marketing services
social media marketing servicessocial media marketing services
social media marketing servicesmonth3egypt
 
Amy Hobson Partner SocialB
Amy Hobson Partner SocialBAmy Hobson Partner SocialB
Amy Hobson Partner SocialBCIO Edge
 
Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social Media
Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social MediaSocialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social Media
Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social MediaShane Gibson
 

Contenu connexe

Tendances

Content Marketing through Guest Blogging
Content Marketing through Guest BloggingContent Marketing through Guest Blogging
Content Marketing through Guest BloggingSatayender
 
Social Media Strategy - GrandMarc Clemson
Social Media Strategy - GrandMarc ClemsonSocial Media Strategy - GrandMarc Clemson
Social Media Strategy - GrandMarc ClemsonVanessa Laurent
 
Gravity Summit - Brian Dresher, Mashable
Gravity Summit - Brian Dresher, MashableGravity Summit - Brian Dresher, Mashable
Gravity Summit - Brian Dresher, MashableGravity Summit
 
Become a social media super hero tools automation
Become a social media super hero tools automationBecome a social media super hero tools automation
Become a social media super hero tools automationThe Creative Collective
 
Social Media Measure Your Success
Social Media Measure Your SuccessSocial Media Measure Your Success
Social Media Measure Your SuccessHunterandBard
 
Hunter & Bard - The Art of Engagement Then Measurement - KahenaCon Spring 2012
Hunter & Bard - The Art of Engagement Then Measurement - KahenaCon Spring 2012Hunter & Bard - The Art of Engagement Then Measurement - KahenaCon Spring 2012
Hunter & Bard - The Art of Engagement Then Measurement - KahenaCon Spring 2012Kahena Digital Marketing
 
NEW SEARCHING ENGINE BETTER THAN GOOGLE
NEW SEARCHING ENGINE BETTER THAN GOOGLENEW SEARCHING ENGINE BETTER THAN GOOGLE
NEW SEARCHING ENGINE BETTER THAN GOOGLEcarlo354135
 
How to get started with social media - An easy guide to become a social star
How to get started with social media - An easy guide to become a social starHow to get started with social media - An easy guide to become a social star
How to get started with social media - An easy guide to become a social starJesus Requena
 
Why analytics are useful nov 7th
Why analytics are useful nov 7th Why analytics are useful nov 7th
Why analytics are useful nov 7th Simon Cocking
 
Personal Effectiveness and Behavioral Skills!
Personal Effectiveness and Behavioral Skills!Personal Effectiveness and Behavioral Skills!
Personal Effectiveness and Behavioral Skills!Shahzadi Rehman
 
Using Social Media For Your Brand
Using Social Media For Your BrandUsing Social Media For Your Brand
Using Social Media For Your BrandDanielle Ricks
 
Presentation for leicester award
Presentation for leicester awardPresentation for leicester award
Presentation for leicester awardmh322
 
social media marketing services
social media marketing servicessocial media marketing services
social media marketing servicesmonth3egypt
 

Tendances (20)

Social Media and Social Capital
Social Media and Social CapitalSocial Media and Social Capital
Social Media and Social Capital
 
Content Marketing through Guest Blogging
Content Marketing through Guest BloggingContent Marketing through Guest Blogging
Content Marketing through Guest Blogging
 
Social Media Strategy - GrandMarc Clemson
Social Media Strategy - GrandMarc ClemsonSocial Media Strategy - GrandMarc Clemson
Social Media Strategy - GrandMarc Clemson
 
LinkedIn presentation
LinkedIn presentationLinkedIn presentation
LinkedIn presentation
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Gravity Summit - Brian Dresher, Mashable
Gravity Summit - Brian Dresher, MashableGravity Summit - Brian Dresher, Mashable
Gravity Summit - Brian Dresher, Mashable
 
Become a social media super hero tools automation
Become a social media super hero tools automationBecome a social media super hero tools automation
Become a social media super hero tools automation
 
Social Media Measure Your Success
Social Media Measure Your SuccessSocial Media Measure Your Success
Social Media Measure Your Success
 
Hunter & Bard - The Art of Engagement Then Measurement - KahenaCon Spring 2012
Hunter & Bard - The Art of Engagement Then Measurement - KahenaCon Spring 2012Hunter & Bard - The Art of Engagement Then Measurement - KahenaCon Spring 2012
Hunter & Bard - The Art of Engagement Then Measurement - KahenaCon Spring 2012
 
Phillips Edison preso, 10 12
Phillips Edison preso, 10 12Phillips Edison preso, 10 12
Phillips Edison preso, 10 12
 
NEW SEARCHING ENGINE BETTER THAN GOOGLE
NEW SEARCHING ENGINE BETTER THAN GOOGLENEW SEARCHING ENGINE BETTER THAN GOOGLE
NEW SEARCHING ENGINE BETTER THAN GOOGLE
 
How to get started with social media - An easy guide to become a social star
How to get started with social media - An easy guide to become a social starHow to get started with social media - An easy guide to become a social star
How to get started with social media - An easy guide to become a social star
 
Why analytics are useful nov 7th
Why analytics are useful nov 7th Why analytics are useful nov 7th
Why analytics are useful nov 7th
 
Personal Effectiveness and Behavioral Skills!
Personal Effectiveness and Behavioral Skills!Personal Effectiveness and Behavioral Skills!
Personal Effectiveness and Behavioral Skills!
 
Charles D Smith Portfolio
Charles D Smith PortfolioCharles D Smith Portfolio
Charles D Smith Portfolio
 
LinkedIn
LinkedInLinkedIn
LinkedIn
 
Using Social Media For Your Brand
Using Social Media For Your BrandUsing Social Media For Your Brand
Using Social Media For Your Brand
 
Social strategy
Social strategySocial strategy
Social strategy
 
Presentation for leicester award
Presentation for leicester awardPresentation for leicester award
Presentation for leicester award
 
social media marketing services
social media marketing servicessocial media marketing services
social media marketing services
 

Similaire à The collaborative circle_laurie_kalmanson

Amy Hobson Partner SocialB
Amy Hobson Partner SocialBAmy Hobson Partner SocialB
Amy Hobson Partner SocialBCIO Edge
 
Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social Media
Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social MediaSocialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social Media
Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social MediaShane Gibson
 
Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)Adam Holden-Bache
 
Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)Mass Transmit
 
Social Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.comSocial Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.comTopRank Marketing Agency
 
Social media 101 in 2015 amy neumann at tri-c 2
Social media 101 in 2015 amy neumann at tri-c 2Social media 101 in 2015 amy neumann at tri-c 2
Social media 101 in 2015 amy neumann at tri-c 2Resourceful Nonprofit
 
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...guest53da91
 
Social Media Marketing for Business Owners & CEO’s
Social Media Marketing for Business Owners & CEO’sSocial Media Marketing for Business Owners & CEO’s
Social Media Marketing for Business Owners & CEO’sKen Nangle
 
Using Social Media to Improve Ecommerce Capabilities
Using Social Media to Improve Ecommerce CapabilitiesUsing Social Media to Improve Ecommerce Capabilities
Using Social Media to Improve Ecommerce CapabilitiesHayden Armour
 
Digital Marketing 101
Digital Marketing 101 Digital Marketing 101
Digital Marketing 101 belugasocial
 
People Are the Social Media
People Are the Social MediaPeople Are the Social Media
People Are the Social MediaJobvite
 
People Soc Med Job Vite Webinar Mar2010 Slideshare
People Soc Med Job Vite Webinar Mar2010 SlidesharePeople Soc Med Job Vite Webinar Mar2010 Slideshare
People Soc Med Job Vite Webinar Mar2010 SlideshareShannon Seery Gude
 
People Are the Social Media - Mar. 3rd, 2010
People Are the Social Media - Mar. 3rd, 2010People Are the Social Media - Mar. 3rd, 2010
People Are the Social Media - Mar. 3rd, 2010Jobvite
 
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...Steve Drake
 
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop PresoU:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop PresoSteve Drake
 

Similaire à The collaborative circle_laurie_kalmanson (20)

Amy Hobson Partner SocialB
Amy Hobson Partner SocialBAmy Hobson Partner SocialB
Amy Hobson Partner SocialB
 
Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social Media
Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social MediaSocialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social Media
Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social Media
 
Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)
 
Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)
 
Intro to Facebook for Business
Intro to Facebook for BusinessIntro to Facebook for Business
Intro to Facebook for Business
 
Social Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.comSocial Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.com
 
4 Cs Of Smm
4 Cs Of Smm4 Cs Of Smm
4 Cs Of Smm
 
Social media 101 in 2015 amy neumann at tri-c 2
Social media 101 in 2015 amy neumann at tri-c 2Social media 101 in 2015 amy neumann at tri-c 2
Social media 101 in 2015 amy neumann at tri-c 2
 
Savvy Social Media 2
Savvy Social Media 2Savvy Social Media 2
Savvy Social Media 2
 
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
 
Social Media Marketing for Business Owners & CEO’s
Social Media Marketing for Business Owners & CEO’sSocial Media Marketing for Business Owners & CEO’s
Social Media Marketing for Business Owners & CEO’s
 
Using Social Media to Improve Ecommerce Capabilities
Using Social Media to Improve Ecommerce CapabilitiesUsing Social Media to Improve Ecommerce Capabilities
Using Social Media to Improve Ecommerce Capabilities
 
Digital Marketing 101
Digital Marketing 101 Digital Marketing 101
Digital Marketing 101
 
Integrated marketing for success
Integrated marketing for successIntegrated marketing for success
Integrated marketing for success
 
Social Media Marketing Strategy
Social Media Marketing StrategySocial Media Marketing Strategy
Social Media Marketing Strategy
 
People Are the Social Media
People Are the Social MediaPeople Are the Social Media
People Are the Social Media
 
People Soc Med Job Vite Webinar Mar2010 Slideshare
People Soc Med Job Vite Webinar Mar2010 SlidesharePeople Soc Med Job Vite Webinar Mar2010 Slideshare
People Soc Med Job Vite Webinar Mar2010 Slideshare
 
People Are the Social Media - Mar. 3rd, 2010
People Are the Social Media - Mar. 3rd, 2010People Are the Social Media - Mar. 3rd, 2010
People Are the Social Media - Mar. 3rd, 2010
 
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
 
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop PresoU:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso
 

Dernier

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024The Digital Insurer
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsJoaquim Jorge
 
Evaluating the top large language models.pdf
Evaluating the top large language models.pdfEvaluating the top large language models.pdf
Evaluating the top large language models.pdfChristopherTHyatt
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 

Dernier (20)

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
Evaluating the top large language models.pdf
Evaluating the top large language models.pdfEvaluating the top large language models.pdf
Evaluating the top large language models.pdf
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 

The collaborative circle_laurie_kalmanson

  • 1. The Collaborative Circle: 3-Step SEM/PPC, SEO & Social Media Plan twitter.com/lauriekalmanson | linkedin.com/in/lauriekalmanson
  • 2. The Collaborative Circle: 3-Step SEM/PPC, SEO & Social Media Plan Step 1: Search engine marketing, pay per click (SEM/PPC) and Google AdWords Think of 100 keywords, run through the tool, get an estimate, evaluate and make a go/no go decision. If you can write a haiku, you can write Google AdWords campaigns. Learn, adjust. Repeat. twitter.com/lauriekalmanson | linkedin.com/in/lauriekalmanson
  • 3. The Collaborative Circle: 3-Step SEM/PPC, SEO & Social Media Plan Step 2: Twitter, Facebook and/or Your Website/Blog Create your accounts and pages, and use social search tools to find 100 people and organizations that you admire. Follow. Fan. Learn. Engage. Comment. Participate. Post. Tweet. Retweet. Syndicate. Build. twitter.com/lauriekalmanson | linkedin.com/in/lauriekalmanson
  • 4. The Collaborative Circle: 3-Step SEM/PPC, SEO & Social Media Plan Step 3: SEO, Long Tail Value, and Collaborative Culture Get the technical stuff right if you have a site -- H1, H2, H3 tags, and so forth, and use analytics to see where you need to be more clear. By sharing your knowledge and passion, you will accrue whuffie points, build Google juice, gain backlinks and earn the long tail value in this collaborative culture. twitter.com/lauriekalmanson | linkedin.com/in/lauriekalmanson
  • 5. Thanks for stopping by twitter.com/lauriekalmanson linkedin.com/in/lauriekalmanson