Lavasa - India's Planned Hill City

1. Lavasa Corporation Limited
March ‘12

2. March ‘12

3. Index
• Lavasa – India’s Planned Hill City
• Lavasa – Business of Businesses
• Lavasa : A ‘City for All’
• Life at Lavasa city
• Lavasa Tie-ups Tie-ups
March ‘12

4. Lavasa – India’s Planned Hill City
• A ‘planned’ hill city led by the private sector, after independence
• A city planned for entire spectrum of population
• One of the largest urban infrastructure project in India; significant economic
benefits to the region
• Concept of Life in Full i.e. ‘Live , Work , Learn and Play’ in harmony with
nature
Artist’s Impression of the Lavasa Lakeline
March ‘12

5. Lavasa - India’s Planned Hill City
• Master Plan prepared by HOK, USA
• Architectural Design sensitively integrated with natural environment
• Area to be greenified through landscaping, hydroseeding, mass plantations,
etc.
• A new tourist destination
• Planned for a permanent population of around 3 Lakh (0.3 million)
with tourists estimated at over 20 Lakh (2 million) per annum
March ‘12

6. Lavasa – Multiple access
• Four access points for Lavasa on Mumbai-Pune Expressway and one on
Mumbai-Goa highway
– An hour’s drive from Pune and around three hours from Central Mumbai
All distances approximate ; Map indicative and not precise
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7. Breathtaking landscapes
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8. Master Plan - Lavasa integrated with landscape
Development across Plotted Land, Apartments, Retail, Hotels,
Event and Convention Centre, Education, Information Technology, Biotech Parks and
Recreation Facilities, spread in 5 towns.
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9. Master Plan - Dasve
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10. Master Plan - Mugaon
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11. Master Plan award
Award for
Dasve (Lavasa )
Master Plan
From
Congress
for the New
Urbanism (CNU)
March ‘12

12. Landscape Planning awards
Award of Excellence - Dasve Master Plan Honor Award - Mugaon Master Plan Merit Award - Lavasa Landscape Master
(2005) (2009) Plan and Design Guidelines (2010)
“Beautifully documented in terms of understanding the place and the land. Stunning, great work. .
.sensitive to the region and the world”. - 2005 Professional Awards Jury comments
March ‘12

13. Master Plan - Driven by a strong brand ideology
Brand Drivers
Cosmopolitan Style Technology Leadership
created by Landor,
Hong Kong • Lifestyle residences • Efficient infrastructure
• Leisure & Recreation • Biomimicry
- Hotels/Clubs/Spas • GIS Mapping
- Golf course • e - Governance
• Convention/ Event Centre • Modern amenities
• Sports & Adventure • Hospitals & clinics
• Nature tourism
• Performing Arts Centre
• Cricket Ground
Lifelong Learning Spiritual Harmony
• Innovation & Science Park • Spiritual centres
• Education campuses • Health & Wellness spas
• Research institutes • Town plan sensitively integrated
• Training centres with nature
• Library
• Museum
March ‘12

14. Pioneering Biomimicry
• A science that uses nature as a model to measure & mentor
– To be actively incorporated in Lavasa development
– In collaboration with The Biomimicry Guild, USA
March ‘12

15. Lavasa - Planning Strategy
• Planned for a permanent population of around 3 Lakh (0.3 million) with
tourists estimated at over 20 Lakh (2 million) per annum
• An aspirational yet affordable pricing for multiple socio-economic classes
– Several design options for residents in each product category
– Rental housing, starter homes, dormitories, budget hotels, affordable entertainment – all
integrated in the Master Plan itself
• Proposed infrastructure of over Rs. 4000 crores is being created
– Many employment opportunities to be created at all levels
• Infrastructure support & service standards across 5 towns for residents and
visitors, well enabled by GIS mapping and e-governance
• New Urbanism design principles combined with an aspirational lifestyle
March ‘12

16. Lavasa – Business of Businesses
March ‘12

17. Urbanization is a USD 65 billion Annual Opportunity
Existing Cities Model Lavasa Model
Regulation &
Governance
Regulation &
Multiple
Governance
Municipality /
Development
Consumption
Authorities Operations Basket IP
Maintenance Development
Maintenance
Multiple Public /
Private Service
Providers
Opportunity fragmented across Advantage Lavasa – Unique
multiple players Integrated Opportunity
March ‘12

18. Lavasa Model – Comprehensive Value Capture
Unique IP
Infrastructure
Real Estate Funding City Infrastructure &
SPA status Development
Support Development Asset Creation
Cash Flows
Governance enables
integration
Consumption Real Estate
Annuity Cash
New Cities 1….n
Stream
Share of Lavasa GDP
Infrastructure Consumer Spend Real Estate
Annuity Annuity Development Income
 BOO Model  Share of spending  Real Estate Sales
 Services and within the city  Lease Rentals Diverse Cash Flow Profile
Management  Levies & User
Revenue Charges
Lavasa – First Mover Advantage
March ‘12

19. Lavasa – An expected ‘365 –day economy’
Commercial &
Hospitality Tourism & Leisure Education & Healthcare Residential
Institutional
GDP Composition
Retail Infrastructure
Commercial Adventure
Spa & Tourist Edu- Theme Health Apartments / Villas /
offices & Campuses Hotels MICE & Water Amenities Educational
Clubs Attraction tainment Park City Rental Housing
Institutional Sports
Integrated development with cross-synergies enabled by Lavasa
Profits – Returns on Lavasa’s share in Education /
Share in Lavasa GDP
City Building – SPV Partnerships Healthcare / Tourism / Leisure / Hospitality and
Retail SPV’s
Sticking to Core
Competencies
0-100% 0-100% 0-100%
Rentals – On leased assets
Investor Operator
Lavasa Operating
Equity Risk Levies & User Charges
Knowledge and
Sharing Bandwidth
De-risked Business Model
March ‘12

20. Benchmarking with 365 Day Economies
15640 sq. km
District
Area 4355 sq. km
MMR
(sq km)
1483 sq. km
600 sq. km 415 sq. km 1104 sq. km
697 sq. km
Greater Mumbai Urban 114 sq. km 99 sq. km 100 sq. km
City/District Mumbai Pune Delhi Chandigarh Gurgaon Singapore Hong Kong Lavasa
3.5 million 0.2 Million 0.3 Million
0.9 Million 4.7 Million
12 Million Urban (2008) 7.1 Million
Greater Mumbai (2009)
Population 7.2 million 13.9 Million
District
(2001)
18 Million
MMR
GDP Rs. 1302 Rs. 7083 Rs. 8155
Rs. 679 Rs. 1439 Rs. 142 Rs. 231
Billion Billion Billion !!!
Billion Billion Billion Billion
(in 2007) (Greater Mumbai) (converted) (converted)
March ‘12

21. Lavasa : A ‘City for All’
March ‘12

22. Lavasa City – Life in Full
Live Work Learn Play
• Villas & Apartments • Non – polluting industries • Schools and Colleges • Budget to Luxury Hotels
• Studio & Serviced • IT/ITES • Management Institutes • Clubs and Resorts
Apartments • Biotechnology • Executive Education • Spas
• Rental Housing • R&D centres Centres • Cricket ground
• Retiree Housing • Training Centres • Post Graduation Institutes • Golf Course & Academy
• Family Entertainment Centre • Fashion Design • Adventure Training • Multiple Theme Parks
• Promenade and Marinas • Film Production Institute • Eco Safari
• Health and Wellness Centres • Animation Studios • Vocational Institutes • Water Sports
• Spiritual Centres • Professional Services • Sports Academy • Adventure Sports
• 24x7 Power, Water and • Convention Centre • Music Academy • Nature Trails
Connectivity • Town Support Services • Edutainment Park • Cafes, Restaurants and
• GIS and e-Governance Shopping centres
• Social Infrastructure • Multiple Leisure Activities
March ‘12

23. ‘Live’ in Lavasa City
• An aspirational yet affordable pricing for multiple Live
socio-economic classes • Villas & Apartments
• Studio & Serviced
– Several design options for residents in each product category Apartments
• Rental Housing
– Rental housing, starter homes, dormitories, budget hotels, • Retiree Housing
• Family Entertainment Centre
affordable entertainment – all integrated in the Master Plan • Promenade and Marinas
• Health and Wellness Centres
itself • Spiritual Centres
• 24x7 Power, Water and
Connectivity
•
• Proposed infrastructure of over Rs. 4000 crores is •
GIS and e-Governance
Social Infrastructure
being created
• Infrastructure support & service standards across 5
towns for residents and visitors, well enabled by GIS
mapping and e-governance
March ‘12

24. Live
Lavasa: Residences for All
• Residences across price points -
From Villas to Rental Housing
Lakeside Apartments
Villas
Rental Housing
March ‘12

25. Live
Lavasa: Infrastructure for All
• Infrastructure for different needs of
the city
Police Station at Lavasa
Union Bank of India branch at Lavasa
Lavasa Post Office – PIN 412112
March ‘12

26. ‘Work’ in Lavasa City
• A ‘365 day economy’ plan with many employment Work
opportunities to be created at all levels • Non – polluting industries
• IT/ITES
• Biotechnology
• R&D centres
• Various industries and sectors to drive permanent • Training Centres
• Fashion Design
resident population • Film Production
• Animation Studios
– Tourism, Hospitality & Leisure • Professional Services
• Convention Centre
– Education, R&D, Training • Town Support Services
– IT, Biotech, KPOs
– Art, Fashion, Animation
• Advantages
– Customisation to business needs
– Location in Mumbai – Pune economic corridor
– Easy talent acquisition
– Infrastructure and technology support
March ‘12

27. Work
Lavasa : Livelihood for All
• Jobs and employment opportunities
for all
Lavasa Bamboocrafts Ltd.
Fortune Select Dasve Lavasa
Lavasa nursery
March ‘12

28. ‘Learn’ in Lavasa City
• Vision to be a ‘Centre of Excellence in Education & Learn
Research • Schools and Colleges
• Management Institutes
• Executive Education
Centres
• Width in educational courses offered to cater to all age • Post Graduation Institutes
•
groups and socio – economic strata Adventure Training
Institute
• Vocational Institutes
• Sports Academy
• Extra curricular activities and upcoming sports academies •
•
Music Academy
Edutainment Park
• Facilities for student accommodation and facilities
March ‘12

29. Learn
Lavasa: Education for All
• Education for the entire socio-economic
spectrum
Roots to Wings – nursery
Students at Ecole hoteliere Lavasa – Hospitality education
Classroom at Christel House Lavasa - school for the
economically disadvantaged
March ‘12

30. Learn
Lavasa: Education for All
• Education for all age groups
Aptitude tests and Counselling for Std. X students
Auto Design workshop by Chris Bangle
Technical training workshop for locals
March ‘12

31. ‘Play’ in Lavasa City
Play
• A quick weekend getaway - easy • Budget to Luxury Hotels
connectivity from Mumbai and Pune • Clubs and Resorts
• Spas
• Cricket ground
• Golf Course & Academy
• An array of options in entertainment, • Multiple Theme Parks
• Eco Safari
sports, events and hospitality • Water Sports
• Adventure Sports
• Nature Trails
• Range of accommodation options varying • Cafes, Restaurants and
Shopping centres
from luxury hotels to budget hotels and • Multiple Leisure Activities
dormitories
• Leisure activities by the lakeside
promenade
March ‘12

32. Play
Lavasa: Hotels for All
• Hotels for different needs and budgets
– From five star properties to lodges
Waterfront Shaw – Serviced Apartments
Fortune Select Dasve
Eco Lodge
March ‘12

33. Play
Lavasa: Tourism for All
• Tourism options to suit all budgets and
tastes
Oase - World’s highest multimedia fountain at Lavasa
Asia’s first edutainment park, Space World under the aegis of
USSRC (Space Camp, Robotics, X-Camp, Survival, Zero Gravity
Simulation)
Nature Trail
March ‘12

34. Play
Lavasa: Tourism for All
• Tourism activities for all age groups
Lakeshore Watersports
X-thrill by Z-bac – Adventure Academy
X-thrill by Z-bac – Adventure Academy
Neo Spark – Games Arcade
March ‘12

35. Life at Lavasa city
March ‘12

36. Lavasa – Citizen friendly Way of Life
• Strong sense of community living
• Citizen - friendly Lavasa
– Community Charter
– Code of Citizenship booklet
March ‘12

37. Lavasa – City Management Services
• A dedicated City Management Services team to provide an enhanced
quality of community living to its citizens and visitors
• Deliver on governance
– Vision to create a replicable model of City Governance for new Asian cities by bringing
world-class standards to Indian urban life
• Emphasis on
– Public Safety & Security - law and order services, fire and disaster prevention, etc.
– Provision of uninterrupted and good quality power to all customers
– Integrate customer support
– Value added services by connecting citizens to services like housekeeping, garden and
lawn maintenance, waste management, pest control, property management, etc.
– Providing e-governance backbone
March ‘12

38. Lavasa - City Management Services
• Specialist divisions for smooth and efficient delivery
Divisions of CMS Some of the key roles and responsibilities
Public Works • Maintains public spaces like streets ,promenades, footpaths
• Runs the city’s solid waste management program
• Ensures that all public realm areas are clean and well – maintained
Public Safety & Security • Public Safety Planning , Law and Order services
• Sate and police interface
• Fire and disaster prevention
• Parking & Traffic management
• Emergency communications
Enterprise Utilities • Water & Sewer distribution and collection networks
• Water and sewer pumping and treatment
• Reliable, Sustainable & Uninterrupted Power Service 24 x 7
• Commissioning and handover (smooth transition ) of infrastructure from Projects Department
Property Management • Citizen engagement and overseeing of customer services
• Operation of the Citizen Call Centre
• Co ordinates real estate handovers and transfers
• Interface between Projects, Sales and Custome
• Enforcement of development regulations
Administration & Finance • Financial transactions and support services
• Inter & Intra City Transport
• Guest assistance
• Support internal functions such as GIS, MIS< etc.
March ‘12

39. Lavasa - City Manager
• Headed by a specialist City Manager
– Unique and ‘a first’ to Indian cities
• Role of the City Manager
– Policy‐making
– Contract administration
– Measuring and managing performance outcomes
– Process & system engineering
– Ensuring that day‐to‐day apparatus of the city’s routine service delivery functions smoothly
March ‘12

40. Lavasa Citizen Call Centre
• A round the clock Citizen Call Centre
• Ensures to make the lives of the citizens and
visitors easy and convenient
– A one stop information source
– Non emergency and emergency services
– Single window resolution for all customer needs and
visitor requests
– Proactive information distribution
– Data collection and management services
– Customer Satisfaction Surveys
– Customer handover and possession
March ‘12

41. Lavasa Tie-ups
March ‘12

42. Lavasa Tie-ups
Tourism , Hospitality & Leisure Education Health& Wellness Corporate/Others
TexKare
Cleaners
Sports Academies
JUKASO Passionate Developers
Badminton Academy
2000 rooms 2 million visitors Vision for 10,000 students Medicity Work /Retail
March ‘12

43. To sum up….
• A planned hill city – 1/5th the size of Municipal Corporation of
Greater Mumbai
• Inclusive & sustainable city
• Opportunities for Tourism, Hospitality , Leisure , Retail & Business
• Not just a real estate project, an urban
management & development company
• Based on New Urbanism
• Environmentally conscious
• Vantage location
• Strong promoter backing
• Good project viability
March ‘12

44. Aerial View - Dasve
March ‘12

45. Aerial View - Dasve
March ‘12

46. Aerial View - Dasve
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47. Aerial View - Dasve
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48. Dasve Promenade
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49. www.lavasa.com
www.lavasafuturecities.com
www.facebook.com/lavasacommunity
www.twitter.com/lavasacommunity
March ‘12