SV New Tech Presentation

SEO: The Art of * not * Leaving Traffic on the Table Lawrence Coburn www.rateitall.com www.sexywidget.com twitter.com/lawrencecoburn

The Two Sides of SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Basics: Title Tags ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal: Match your pages to user queries

The Basics: Canonical Root ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Basics: Robots.txt ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Intermediate: The Canonical Tag ,[object Object],Goal: Don't dilute your rankability

The Intermediates: Widgets and Linkdev ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Intermediates: Get Listed ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal: Pick up some easy links

The Expert: SMO and SEO Goal: Generate bursts of links through social media

The Expert: Content Remixing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal: Maximize rankable pages by aggregating content from internal,and external sources

The Expert: APIs and Attribution ,[object Object],[object Object],Goal: Give other sites a reason to link to you

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You [email_address] twitter.com/lawrencecoburn

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